Gymboree Audience in United States

Gymboree logo

Gymboree has an estimated audience of 5,272,850 people in United States. 84.3% are female, 15.7% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Marie France, Khan Academy, OshKosh B'Gosh, Mom (TV series), Sprout (TV network).

The average Gymboree fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marie France, Khan Academy, OshKosh B'Gosh, with strongest over-indexing on Marie France (3000× the country average). Demographically, the Gymboree audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

Demographics of Gymboree fans

Demographic split for Gymboree audience in United States
MetricValue
Female84.3%
Male15.7%
Average age34.9
Estimated audience size5,272,850

Audience persona

The typical Gymboree fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Marie France.

Top regions in United States

Top regions ranked by reach for Gymboree in United States
RegionReachAffinity
California778,0761.34×
Texas522,1901.15×
Florida391,2231.1×
New York376,8131.28×
New Jersey269,8722.01×
Pennsylvania234,1161.32×
Georgia195,4451.2×
Ohio194,9521.2×
Illinois187,3961.07×
Virginia165,1751.29×
North Carolina155,1280.98×
Massachusetts143,1951.38×
Michigan140,0921.02×
Maryland115,9401.28×
Tennessee107,6081.02×
Indiana104,5601.09×
Washington100,7910.95×
Arizona93,5670.87×
Kentucky83,3521.26×
South Carolina81,3691.03×
Missouri75,9700.89×
Wisconsin72,7840.92×
Alabama68,4280.93×
Connecticut65,4821.24×
Nevada62,7751.23×
Minnesota60,3850.8×
Louisiana60,2390.89×
Colorado59,2780.71×
Oregon46,3210.77×
Utah45,1360.96×
Oklahoma40,3360.69×
Iowa33,1230.76×
Mississippi32,6570.75×
Kansas31,3600.75×
New Hampshire31,2901.51×
Arkansas30,8520.71×
West Virginia27,4631.12×
Hawaii27,3771.21×
Idaho24,3850.92×
Nebraska19,8040.75×
Rhode Island18,4891.1×
Maine16,8380.89×
Delaware16,5211.14×
New Mexico15,8250.6×
Washington, District of Columbia13,5590.86×
Montana9,6260.66×
South Dakota8,0330.66×
Alaska7,6800.68×
Vermont7,3610.8×
North Dakota6,8540.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gymboree audience
BrandAffinityCategory
Marie France3000×Movies & TV
Khan Academy8.49×Business & Career
OshKosh B'Gosh11.97×Fashion & Accessoires
Mom (TV series)12.4×Movies & TV
Sprout (TV network)13.47×Movies & TV
The Gilded Age3.59×Movies & TV
All in the Family14.71×Movies & TV
Old Navy2.58×Fashion & Accessoires
Pregnancy3.23×Kids & Family
Kohl's2.42×Shopping
Fox Kids14.62×Kids & Family
Offspring3.32×Home & Garden
Once Upon a Time (TV series)9.55×Movies & TV
Childbirth3×Kids & Family
CBBC (TV channel)21.23×Movies & TV
YTV (TV channel)21.37×Movies & TV
Little House on the Prairie (TV series)9.13×Movies & TV
Full House8.47×Movies & TV
Teacher2.4×Business & Career
J. C. Penney2.64×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gymboree audience
TraitClusterScore
Luxury OrientationPREMIUM3.82
IndulgenceJOY1.71
Family OrientationCONSERVATISM1.63
Pet OwnershipJOY1.51
CreativityOPEN1.45
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Gymboree
CountryShare
United States80.8%
Canada7.3%
Mexico3.1%

See Gymboree audiences in other countries

More Children's fashion audiences in United States

Frequently asked questions

How many fans does Gymboree have in United States?

Gymboree has an estimated audience of 5,272,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Gymboree fans?

84.3% of Gymboree fans are female, 15.7% are male, with an average age of 34.9 years.

Which brands do Gymboree fans like most?

Gymboree fans show strongest brand affinity for Marie France (3000×), Khan Academy (8.49×), and OshKosh B'Gosh (11.97×) over the country average.

Where do Gymboree fans live in United States?

Gymboree fans in United States are most concentrated in California (reach 778,076), Texas (reach 522,190), and Florida (reach 391,223). These three regions account for the largest share of the active audience.

What other brands do Gymboree fans also like?

Beyond Gymboree itself, the audience over-indexes on Khan Academy (8.49×), OshKosh B'Gosh (11.97×), Mom (TV series) (12.4×), and Sprout (TV network) (13.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gymboree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.