Rascasse Audience Intelligence

Gymboree Target Market in United States

A data profile of the people who buy, follow and care about Gymboree in United States — modelled from more than twelve digital signal sources. Gymboree has an estimated audience of 5,262,152 people in United States.

#1among Children's fashion in United States#652among Brand in United States#300in Fashion & Accessoires

The average Gymboree fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Marie France, Khan Academy, The Children's Place, with strongest over-indexing on Marie France (3000× the country average).

Demographically, the Gymboree audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gymboree fan in United States is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Marie France.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gymboree profile in United States.

Audience size
5.3M
in United States
Gender
84.3%♀
15.7% male
Age
34.9
average years
Country rank
#6373
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gymboree

84.3% are female, 15.7% are male, average age 34.9.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Gymboree audience in United States
MetricValue
Female84.3%
Male15.7%
Average age34.9
Estimated audience size5,262,152
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Gymboree audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3922%
40-4915%
50+11%
Fig. 04

Worldwide distribution

80.7%

of the worldwide Gymboree audience comes from United States.

Worldwide audience distribution share by country for Gymboree
CountryShare
United States80.7%
Canada7.3%
Mexico3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gymboree audience in United States is strongest.

Fig. 05

Top regions by affinity

Gymboree customers by region in United States
#RegionReachAffinity×
01New Jersey~300K2.15×
02New Hampshire~30K1.51×
03Massachusetts~100K1.36×
04New York~400K1.33×
05California~800K1.32×
06Pennsylvania~200K1.29×
07Maryland~100K1.26×
08Virginia~200K1.25×
09Connecticut~70K1.25×
10Kentucky~80K1.24×
11Nevada~60K1.23×
12West Virginia~30K1.16×
13Georgia~200K1.15×
14Rhode Island~20K1.15×
15Delaware~20K1.15×
16Ohio~200K1.14×
17Hawaii~30K1.13×
18Texas~500K1.10×
19Florida~400K1.09×
20Indiana~100K1.05×
21Illinois~200K1.02×
22South Carolina~80K1.01×
23Michigan~100K0.99×
24Tennessee~100K0.99×
25North Carolina~200K0.97×
26Utah~50K0.97×
27Idaho~20K0.93×
28Alabama~70K0.92×
29Louisiana~60K0.92×
30Washington, District of Columbia~10K0.92×
31Washington~90K0.90×
32Wisconsin~70K0.89×
33Maine~20K0.89×
34Missouri~70K0.88×
35Vermont~8K0.86×
36Arizona~90K0.84×
37Alaska~9K0.81×
38Mississippi~30K0.79×
39Kansas~30K0.79×
40Minnesota~60K0.78×
41Iowa~30K0.78×
42Nebraska~20K0.78×
43Oregon~50K0.77×
44South Dakota~9K0.77×
45Montana~10K0.76×
46North Dakota~8K0.76×
47Arkansas~30K0.75×
48Oklahoma~40K0.73×
49Colorado~60K0.71×
50New Mexico~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Gymboree, United States
0.64×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gymboree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gymboree audience
#·InterestCategoryAffinity×
01Marie FranceMovies & TV3000.00×
02YTV (TV channel)Movies & TV21.37×
03CBBC (TV channel)Movies & TV21.23×
04All in the FamilyMovies & TV14.71×
05Fox KidsKids & Family14.62×
06Sprout (TV network)Movies & TV13.47×
07Highlights for ChildrenKids & Family12.50×
08Mom (TV series)Movies & TV12.40×
09OshKosh B'GoshFashion & Accessoires11.97×
10Once Upon a Time (TV series)Movies & TV9.55×
11New GirlMovies & TV9.53×
12The Children's PlaceKids & Family8.84×
13Khan AcademyBusiness & Career8.49×
14Knott's Berry FarmTravel & Leisure7.98×
15The Gilded AgeMovies & TV3.59×
16OffspringHome & Garden3.32×
17PregnancyKids & Family3.23×
18ChildbirthKids & Family3.00×
19Old NavyFashion & Accessoires2.58×
20Kohl'sShopping2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gymboree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gymboree audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
Family OrientationCONSERVATISM1.49×
CreativityOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gymboree audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.87×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gymboree's target market in United States?

Gymboree's target market in United States covers an estimated 5,262,152 people, concentrated in California and Texas.

02

What is the gender split and age of Gymboree customers?

84.3% of the Gymboree audience are female, 15.7% are male, with an average age of 34.9 years.

03

Which brands do Gymboree fans like most?

Gymboree fans show strongest brand affinity for Marie France (3000×), Khan Academy (8.49×), and The Children's Place (8.84×) over the country average.

04

Where do Gymboree fans live in United States?

Gymboree fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gymboree fans also like?

Beyond Gymboree itself, the audience over-indexes on Khan Academy (8.49×), The Children's Place (8.84×), OshKosh B'Gosh (11.97×), and Mom (TV series) (12.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Children's fashion audiences in United States

See Gymboree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gymboree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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