Once Upon a Time (TV series) Audience in United States
Once Upon a Time (TV series) has an estimated audience of 3,903,681 people in United States. 66.0% are female, 34.0% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Nashville (2012 TV series), Khan Academy, Sprout (TV network), Mom (TV series), Zomato.
The average Once Upon a Time (TV series) fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nashville (2012 TV series), Khan Academy, Sprout (TV network), with strongest over-indexing on Nashville (2012 TV series) (33.86× the country average). Demographically, the Once Upon a Time (TV series) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Once Upon a Time (TV series) fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 36.6 |
| Estimated audience size | 3,903,681 |
Audience persona
The typical Once Upon a Time (TV series) fan in United States is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Nashville (2012 TV series).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 387,315 | 0.9× |
| Texas | 342,876 | 1.02× |
| Florida | 256,038 | 0.97× |
| New York | 189,186 | 0.87× |
| Pennsylvania | 127,837 | 0.97× |
| Ohio | 123,613 | 1.03× |
| North Carolina | 121,901 | 1.04× |
| Georgia | 120,912 | 1.01× |
| Illinois | 114,006 | 0.88× |
| Michigan | 100,682 | 0.99× |
| Virginia | 90,557 | 0.95× |
| Tennessee | 88,705 | 1.13× |
| Washington | 84,904 | 1.08× |
| Arizona | 84,388 | 1.06× |
| New Jersey | 81,441 | 0.82× |
| Indiana | 80,609 | 1.13× |
| Missouri | 71,771 | 1.14× |
| Massachusetts | 69,845 | 0.91× |
| Alabama | 63,250 | 1.16× |
| Oklahoma | 62,200 | 1.43× |
| Maryland | 60,068 | 0.89× |
| South Carolina | 59,825 | 1.02× |
| Colorado | 57,471 | 0.93× |
| Kentucky | 57,328 | 1.17× |
| Wisconsin | 56,431 | 0.96× |
| Louisiana | 53,803 | 1.07× |
| Minnesota | 52,195 | 0.93× |
| Oregon | 50,756 | 1.13× |
| Utah | 49,532 | 1.42× |
| Arkansas | 38,237 | 1.19× |
| Connecticut | 34,860 | 0.89× |
| Kansas | 33,903 | 1.1× |
| Nevada | 33,305 | 0.88× |
| Mississippi | 33,097 | 1.03× |
| Iowa | 31,157 | 0.97× |
| Idaho | 25,773 | 1.32× |
| West Virginia | 19,349 | 1.06× |
| Nebraska | 18,450 | 0.94× |
| New Mexico | 17,789 | 0.91× |
| Maine | 14,826 | 1.06× |
| New Hampshire | 14,204 | 0.92× |
| Hawaii | 13,283 | 0.79× |
| Rhode Island | 11,028 | 0.89× |
| Montana | 10,732 | 0.99× |
| Alaska | 8,894 | 1.07× |
| Delaware | 8,890 | 0.83× |
| South Dakota | 8,045 | 0.89× |
| North Dakota | 7,216 | 0.9× |
| Washington, District of Columbia | 6,491 | 0.55× |
| Vermont | 5,690 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nashville (2012 TV series) | 33.86× | Movies & TV |
| Khan Academy | 16.3× | Business & Career |
| Sprout (TV network) | 33.16× | Movies & TV |
| Mom (TV series) | 25.66× | Movies & TV |
| Zomato | 29.59× | Food & Beverages |
| Margaret Qualley | 12.4× | Movies & TV |
| Kaplan | 38.15× | Business & Career |
| Desperate Housewives | 17.83× | Movies & TV |
| The Gilded Age | 5.99× | Movies & TV |
| YTV (TV channel) | 43.98× | Movies & TV |
| BabyTV | 43.38× | Kids & Family |
| This Is Us (TV series) | 16.3× | Movies & TV |
| Psy | 47.51× | Music & Radio |
| How I Met Your Mother | 15.87× | Movies & TV |
| Heroes (TV series) | 12.07× | Movies & TV |
| Skins (UK TV series) | 20.97× | Movies & TV |
| Full House | 16.11× | Movies & TV |
| Fox Kids | 23.16× | Kids & Family |
| Gifted education | 30.63× | Business & Career |
| San Diego Humane Society | 35.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.73 |
| Tradition | CONSERVATISM | 1.25 |
| Early Adopter Mentality | POWER | 1.16 |
| Mindfulness | BALANCE | 1.15 |
| Community Orientation | OPEN | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Italy | 6.4% |
| Brazil | 6.2% |
See Once Upon a Time (TV series) audiences in other countries
- Once Upon a Time (TV series) — Germany
- Once Upon a Time (TV series) — United Kingdom
- Once Upon a Time (TV series) — France
- Once Upon a Time (TV series) — Italy
- Once Upon a Time (TV series) — Spain
- Once Upon a Time (TV series) — Brazil
- Once Upon a Time (TV series) — Japan
- Once Upon a Time (TV series) — South Korea
- Once Upon a Time (TV series) — India
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does Once Upon a Time (TV series) have in United States?
Once Upon a Time (TV series) has an estimated audience of 3,903,681 people in United States, concentrated in California and Texas.
What is the gender split and age of Once Upon a Time (TV series) fans?
66.0% of Once Upon a Time (TV series) fans are female, 34.0% are male, with an average age of 36.6 years.
Which brands do Once Upon a Time (TV series) fans like most?
Once Upon a Time (TV series) fans show strongest brand affinity for Nashville (2012 TV series) (33.86×), Khan Academy (16.3×), and Sprout (TV network) (33.16×) over the country average.
Where do Once Upon a Time (TV series) fans live in United States?
Once Upon a Time (TV series) fans in United States are most concentrated in California (reach 387,315), Texas (reach 342,876), and Florida (reach 256,038). These three regions account for the largest share of the active audience.
What other brands do Once Upon a Time (TV series) fans also like?
Beyond Once Upon a Time (TV series) itself, the audience over-indexes on Khan Academy (16.3×), Sprout (TV network) (33.16×), Mom (TV series) (25.66×), and Zomato (29.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Once Upon a Time (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.