Kaplan Audience in United States
Kaplan has an estimated audience of 944,788 people in United States. 45.0% are female, 55.0% are male, average age 42.4. Top brand affinities: Penn & Teller, Dental hygienist, Product design, Yoga Journal, Israel.
Top brand affinities include Penn & Teller, Dental hygienist, Product design, with strongest over-indexing on Penn & Teller (20× the country average). Demographically, the Kaplan audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: Brand · Subtype: Education
Demographics of Kaplan fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 42.4 |
| Estimated audience size | 944,788 |
Audience persona
The typical Kaplan fan in United States is balanced, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Penn & Teller.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Penn & Teller | 20× | Movies & TV |
| Dental hygienist | 10.18× | Health |
| Product design | 2.26× | Business & Career |
| Yoga Journal | 20× | Sports |
| Israel | 2.07× | Travel & Leisure |
| edureka | 33.18× | Business & Career |
| Jesse Plemons | 2.77× | Movies & TV |
| Natural rubber | 1.53× | Cars & Mobility |
| Powell's Books | 10.02× | Shopping |
| Certified diabetes educator | 9.12× | Business & Career |
| Urban horticulture | 2.39× | Home & Garden |
| Historic site | 2.81× | Arts & Culture |
| Mothercare | 2.11× | Kids & Family |
| Lulu 黃路梓茵 | 1.71× | Movies & TV |
| UK garage | 3.42× | Music & Radio |
| Cam Ward | 2.36× | Sports |
| Warminster Township, Bucks County, Pennsylvania | 20× | Travel & Leisure |
| Kendra Scott | 1.72× | Fashion & Accessoires |
| Bugatti Chiron | 5.77× | Cars & Mobility |
| Elsword | 8.73× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.67 |
| Need for Security | CONSERVATISM | 1.51 |
| Travelling | THRILL | 1.5 |
| Risk Appetite | THRILL | 1.43 |
| Community Orientation | OPEN | 1.36 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.0% |
| Sweden | 14.5% |
| United Kingdom | 9.0% |
See Kaplan audiences in other countries
More Education audiences in United States
- School (73,803,198)
- Kindergarten (20,742,140)
- Pre-kindergarten (13,124,316)
- Secondary education (12,667,525)
- Scholarship (11,634,315)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kaplan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.