Rascasse Audience Intelligence

Consumer debt Audience in United States

A data profile of the people who buy, follow and care about Consumer debt in United States — modelled from more than twelve digital signal sources. Consumer debt has an estimated audience of 1,628,192 people in United States.

#7008among Topic in United States#1193in Business & Career

The average Consumer debt fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FXCM, BSE SENSEX, Credit Karma, with strongest over-indexing on FXCM (31.18× the country average).

Demographically, the Consumer debt audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Consumer debt fan in United States is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for FXCM.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer debt profile in United States.

Audience size
1.6M
in United States
Gender
49.4%♀
50.6% male
Age
43.9
average years
Country rank
#16676
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer debt fans

49.4% are female, 50.6% are male, average age 43.9.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Consumer debt audience in United States
MetricValue
Female49.4%
Male50.6%
Average age43.9
Estimated audience size1,628,192
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Consumer debt audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Consumer debt audience comes from United States.

Worldwide audience distribution share by country for Consumer debt
CountryShare
United States48.1%
United Kingdom10.3%
Canada9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer debt audience in United States is strongest.

Fig. 05

Top regions by affinity

Consumer debt fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K1.27×
02North Carolina~60K1.18×
03Washington, District of Columbia~6K1.17×
04Louisiana~20K1.15×
05Vermont~3K1.14×
06Alaska~4K1.09×
07North Dakota~4K1.09×
08Washington~40K1.08×
09Minnesota~30K1.07×
10South Dakota~4K1.07×
11Hawaii~7K1.06×
12Utah~20K1.05×
13Virginia~40K1.02×
14Missouri~30K1.02×
15Nebraska~8K1.02×
16Ohio~50K1.01×
17Maryland~30K1.00×
18Idaho~8K0.99×
19Delaware~4K0.99×
20West Virginia~7K0.98×
21Maine~6K0.98×
22Michigan~40K0.97×
23South Carolina~20K0.97×
24Oklahoma~20K0.97×
25Iowa~10K0.97×
26Rhode Island~5K0.97×
27Illinois~50K0.96×
28Tennessee~30K0.96×
29Connecticut~20K0.96×
30Kansas~10K0.96×
31Mississippi~10K0.95×
32New Hampshire~6K0.95×
33Arkansas~10K0.94×
34New York~80K0.93×
35Colorado~20K0.93×
36Wisconsin~20K0.93×
37New Mexico~8K0.92×
38Pennsylvania~50K0.91×
39Oregon~20K0.91×
40Nevada~10K0.91×
41Georgia~50K0.90×
42Massachusetts~30K0.90×
43Alabama~20K0.90×
44California~200K0.89×
45Kentucky~20K0.89×
46Arizona~30K0.87×
47New Jersey~40K0.86×
48Indiana~30K0.86×
49Texas~100K0.80×
50Florida~90K0.78×
Fig. 06

Affinity by region

Affinity by region — Consumer debt, United States
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer debt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer debt audience
#·InterestCategoryAffinity×
01The Wealthy InvestorBusiness & Career57.14×
02State Bank of IndiaBusiness & Career49.74×
03BSE SENSEXBusiness & Career40.51×
04FXCMBusiness & Career31.18×
05Investment companyBusiness & Career25.14×
06Crisis hotlinePolitics & Society23.86×
07Forex signalsBusiness & Career19.90×
08CallalilyMusic & Radio14.23×
09Derivative (finance)Business & Career11.61×
10Home equity loanBusiness & Career9.20×
11GovernmentPolitics & Society7.45×
12Credit KarmaBusiness & Career6.17×
13Financial planMovies & TV5.24×
14Home equityHome & Garden4.47×
15AfrobeatMusic & Radio4.11×
16ClaudeTechnology & Electronics2.98×
17FinanceBusiness & Career2.31×
18MoneyBusiness & Career2.06×
19BeautyBeauty & Wellness1.75×
20Online shoppingShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer debt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer debt audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.62×
Risk AppetiteTHRILL1.91×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer debt audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
DIY MentalityTHRILL0.89×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumer debt have in United States?

Consumer debt has an estimated audience of 1,628,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Consumer debt fans?

49.4% of Consumer debt fans are female, 50.6% are male, with an average age of 43.9 years.

03

Which brands do Consumer debt fans like most?

Consumer debt fans show strongest brand affinity for FXCM (31.18×), BSE SENSEX (40.51×), and Credit Karma (6.17×) over the country average.

04

Where do Consumer debt fans live in United States?

Consumer debt fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Consumer debt fans also like?

Beyond Consumer debt itself, the audience over-indexes on BSE SENSEX (40.51×), Credit Karma (6.17×), Forex signals (19.9×), and Investment company (25.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Consumer debt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer debt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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