Consumer debt Audience in United States

Consumer debt logo

Consumer debt has an estimated audience of 1,628,192 people in United States. 49.4% are female, 50.6% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: FOREX.com, FXCM, BSE SENSEX, Credit Karma, Forex signals.

The average Consumer debt fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include FOREX.com, FXCM, BSE SENSEX, with strongest over-indexing on FOREX.com (65.48× the country average). Demographically, the Consumer debt audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Consumer debt fans

Demographic split for Consumer debt audience in United States
MetricValue
Female49.4%
Male50.6%
Average age43.9
Estimated audience size1,628,192

Audience persona

The typical Consumer debt fan in United States is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for FOREX.com.

Top regions in United States

Top regions ranked by reach for Consumer debt in United States
RegionReachAffinity
California160,4520.9×
Texas116,1710.83×
New York92,6221.02×
Florida88,7400.81×
North Carolina74,4131.52×
Illinois53,9370.99×
Pennsylvania49,3880.9×
Ohio48,4570.97×
Georgia45,0660.9×
Michigan44,3371.04×
Washington40,8101.25×
Virginia39,6291×
New Jersey36,1100.87×
Tennessee32,6141×
Massachusetts29,3270.91×
Missouri28,6911.09×
Arizona28,5400.86×
Maryland26,5020.95×
Minnesota25,8481.11×
Colorado24,9030.97×
Wisconsin22,5800.92×
South Carolina22,5080.92×
Indiana22,3150.75×
Louisiana21,0801×
Alabama17,9520.79×
Oregon15,7870.85×
Kentucky15,5270.76×
Utah15,3661.05×
Oklahoma14,0240.78×
Connecticut13,7550.84×
Nevada13,3260.85×
Iowa12,4150.93×
Kansas11,5390.9×
Arkansas11,2030.84×
Mississippi10,5930.79×
Nebraska9,4081.15×
Montana9,0572×
Idaho8,4601.04×
Hawaii8,4491.21×
Washington, District of Columbia6,6411.36×
West Virginia5,4140.71×
New Mexico5,0140.61×
South Dakota4,6481.24×
Maine4,6360.79×
Vermont4,5621.6×
New Hampshire4,4610.7×
Wyoming4,3791.81×
North Dakota4,1781.25×
Delaware4,1540.92×
Rhode Island3,9760.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consumer debt audience
BrandAffinityCategory
FOREX.com65.48×Business & Career
FXCM31.18×Business & Career
BSE SENSEX40.51×Business & Career
Credit Karma6.17×Business & Career
Forex signals19.9×Business & Career
Investment company25.14×Business & Career
State Bank of India49.74×Business & Career
Government7.45×Politics & Society
Crisis hotline23.86×Politics & Society
Home equity loan9.2×Business & Career
Callalily14.23×Music & Radio
Beauty1.75×Beauty & Wellness
Finance2.31×Business & Career
Home equity4.47×Home & Garden
Afrobeat4.11×Music & Radio
Derivative (finance)11.61×Business & Career
Online shopping1.59×Shopping
Financial plan5.24×Movies & TV
Money2.06×Business & Career
Interest rate6.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consumer debt audience
TraitClusterScore
Career OrientationPOWER2.55
Pet OwnershipJOY2.09
Need for SecurityCONSERVATISM1.78
TravellingTHRILL1.68
Risk AppetiteTHRILL1.66
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Consumer debt
CountryShare
United States48.1%
United Kingdom10.3%
Canada9.0%

See Consumer debt audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Consumer debt have in United States?

Consumer debt has an estimated audience of 1,628,192 people in United States, concentrated in California and Texas.

What is the gender split and age of Consumer debt fans?

49.4% of Consumer debt fans are female, 50.6% are male, with an average age of 43.9 years.

Which brands do Consumer debt fans like most?

Consumer debt fans show strongest brand affinity for FOREX.com (65.48×), FXCM (31.18×), and BSE SENSEX (40.51×) over the country average.

Where do Consumer debt fans live in United States?

Consumer debt fans in United States are most concentrated in California (reach 160,452), Texas (reach 116,171), and New York (reach 92,622). These three regions account for the largest share of the active audience.

What other brands do Consumer debt fans also like?

Beyond Consumer debt itself, the audience over-indexes on FXCM (31.18×), BSE SENSEX (40.51×), Credit Karma (6.17×), and Forex signals (19.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer debt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.