Crisis hotline Audience in United States

Crisis hotline logo

Crisis hotline has an estimated audience of 1,065,392 people in United States. 58.1% are female, 41.9% are male, average age 45.5. Top regions: California, Texas, Pennsylvania. Top brand affinities: Keene, New Hampshire, Goop, Grinch, Google Home, Hibachi.

The average Crisis hotline fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Keene, New Hampshire, Goop, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Crisis hotline audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Crisis hotline fans

Demographic split for Crisis hotline audience in United States
MetricValue
Female58.1%
Male41.9%
Average age45.5
Estimated audience size1,065,392

Audience persona

The typical Crisis hotline fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Crisis hotline in United States
RegionReachAffinity
California105,2540.9×
Texas76,9590.84×
Pennsylvania70,1541.96×
Arizona55,5772.55×
New York53,0130.89×
Florida49,6820.69×
Ohio37,8841.15×
Georgia36,0021.1×
Washington33,5081.57×
Tennessee30,5161.43×
Virginia29,8561.15×
North Carolina29,3990.92×
Illinois29,1620.82×
Michigan25,8670.93×
Colorado24,7801.48×
Massachusetts24,4531.17×
Maryland24,1361.32×
New Jersey22,7590.84×
Wisconsin19,6831.23×
Minnesota19,6121.28×
Oregon17,0691.4×
Indiana16,8200.86×
Missouri16,6160.97×
Kentucky12,7660.96×
South Carolina12,4570.78×
Louisiana12,4020.9×
Alabama10,8530.73×
Utah10,2821.08×
Nevada8,8560.86×
Oklahoma8,6620.73×
Connecticut8,0680.76×
Iowa7,6090.87×
Mississippi6,9250.79×
Kansas6,5170.78×
Maine5,9641.56×
Arkansas5,9340.68×
New Mexico5,8581.1×
Idaho4,3430.81×
Hawaii4,1490.91×
West Virginia3,9740.8×
Delaware3,5251.2×
New Hampshire3,4740.83×
Nebraska3,2060.6×
Washington, District of Columbia2,7330.85×
Montana2,1160.72×
Alaska2,1040.92×
Vermont1,9361.03×
Rhode Island1,6780.49×
North Dakota1,6270.74×
South Dakota1,3230.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crisis hotline audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop16.31×Internet & Social Media
Grinch7.42×Movies & TV
Google Home11.75×Technology & Electronics
Hibachi14.14×Food & Beverages
Wok11.5×Food & Beverages
Governor of Michigan12.19×Politics & Society
Grace Slick13.53×Music & Radio
headspace12.18×Health
No Escape (1994 film)13.9×Movies & TV
Ira Glass20.17×Music & Radio
Cherish (group)10.51×Music & Radio
TV Fanatic9.36×Movies & TV
Guitarist (magazine)9.75×Music & Radio
El Paso County, Colorado10.43×Travel & Leisure
Gift registry10.52×Kids & Family
Parral, Chihuahua10.63×Travel & Leisure
Hardik Pandya10.62×Sports
Vickie Guerrero10.57×Business & Career
Kikar HaShabbat11.28×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crisis hotline audience
TraitClusterScore
PatriotismCONSERVATISM1.64
Need for SecurityCONSERVATISM1.63
Career OrientationPOWER1.32
Quality AwarenessPREMIUM1.31
TravellingTHRILL1.24
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Crisis hotline
CountryShare
United States37.3%
United Kingdom22.4%
India9.2%

See Crisis hotline audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Crisis hotline have in United States?

Crisis hotline has an estimated audience of 1,065,392 people in United States, concentrated in California and Texas.

What is the gender split and age of Crisis hotline fans?

58.1% of Crisis hotline fans are female, 41.9% are male, with an average age of 45.5 years.

Which brands do Crisis hotline fans like most?

Crisis hotline fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (16.31×), and Grinch (7.42×) over the country average.

Where do Crisis hotline fans live in United States?

Crisis hotline fans in United States are most concentrated in California (reach 105,254), Texas (reach 76,959), and Pennsylvania (reach 70,154). These three regions account for the largest share of the active audience.

What other brands do Crisis hotline fans also like?

Beyond Crisis hotline itself, the audience over-indexes on Goop (16.31×), Grinch (7.42×), Google Home (11.75×), and Hibachi (14.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crisis hotline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.