Local news Audience in United States

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Local news has an estimated audience of 56,647,458 people in United States. 53.3% are female, 46.7% are male, average age 44.7. Top regions: California, Florida, Texas. Top brand affinities: Google News, Dernières Nouvelles d'Alsace, Breaking news, LabCorp, Freight transport.

The average Local news fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google News, Dernières Nouvelles d'Alsace, Breaking news, with strongest over-indexing on Google News (2.87× the country average). Demographically, the Local news audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Local news fans

Demographic split for Local news audience in United States
MetricValue
Female53.3%
Male46.7%
Average age44.7
Estimated audience size56,647,458

Audience persona

The typical Local news fan in United States is balanced, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Local news in United States
RegionReachAffinity
California5,412,6790.87×
Florida4,340,6091.13×
Texas3,262,2050.67×
Pennsylvania2,415,6221.27×
New York2,345,8280.74×
Ohio2,184,7831.25×
Michigan1,722,5601.16×
North Carolina1,554,9990.91×
Washington1,313,7141.16×
Illinois1,286,6870.68×
South Carolina1,270,5041.49×
Virginia1,228,7060.89×
Massachusetts1,220,4131.09×
Georgia1,166,0260.67×
Indiana1,092,4061.06×
Tennessee1,081,5820.95×
Oregon1,030,0561.59×
Arizona1,027,3590.89×
Wisconsin948,2671.11×
Minnesota881,2931.09×
Missouri851,2760.93×
Kentucky824,5471.16×
New Jersey785,0170.54×
Colorado776,6650.87×
Alabama706,8170.89×
Maryland666,8370.68×
Nevada661,0541.21×
Louisiana571,4180.78×
Connecticut566,2151×
Arkansas498,3201.07×
Kansas472,8261.06×
Oklahoma464,2390.74×
Idaho413,4371.46×
Utah385,9570.76×
Iowa372,3790.8×
Mississippi364,2050.78×
West Virginia345,1091.31×
Maine331,1301.63×
New Mexico306,4981.08×
Nebraska289,5141.02×
Rhode Island243,5861.35×
Montana221,4661.41×
New Hampshire183,0910.82×
Hawaii177,6280.73×
Vermont154,9981.56×
South Dakota135,2091.03×
Delaware132,9160.85×
North Dakota94,4930.81×
Wyoming87,4361.04×
Alaska71,9450.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Local news audience
BrandAffinityCategory
Google News2.87×News
Dernières Nouvelles d'Alsace5.51×News
Breaking news1.59×Movies & TV
LabCorp2.23×Health
Freight transport1.5×Cars & Mobility
Medicare (United States)2.17×Health
Jayne Mansfield3.8×Fashion & Accessoires
Old age1.78×Politics & Society
Home Alone (franchise)3.6×Movies & TV
Savannah Guthrie1.65×Movies & TV
Retirement1.8×Business & Career
Bob Evans (musician)2.78×Music & Radio
Google Images2.92×Internet & Social Media
Life insurance1.5×Business & Career
Ana de Armas1.75×Movies & TV
Paris2×Travel & Leisure
Credit Karma1.56×Business & Career
Retirement community1.91×Kids & Family
Medigap2.91×Politics & Society
Beyin1.62×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Local news audience
TraitClusterScore
ExtroversionTHRILL1.02
Price SensitivityPREMIUM1.01
Quality AwarenessPREMIUM0.98
Family OrientationCONSERVATISM0.91
Need for SecurityCONSERVATISM0.91
Community OrientationOPEN0.88

Worldwide distribution

Worldwide audience distribution share by country for Local news
CountryShare
United States34.2%
India8.0%
United Kingdom6.4%

See Local news audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Local news have in United States?

Local news has an estimated audience of 56,647,458 people in United States, concentrated in California and Florida.

What is the gender split and age of Local news fans?

53.3% of Local news fans are female, 46.7% are male, with an average age of 44.7 years.

Which brands do Local news fans like most?

Local news fans show strongest brand affinity for Google News (2.87×), Dernières Nouvelles d'Alsace (5.51×), and Breaking news (1.59×) over the country average.

Where do Local news fans live in United States?

Local news fans in United States are most concentrated in California (reach 5,412,679), Florida (reach 4,340,609), and Texas (reach 3,262,205). These three regions account for the largest share of the active audience.

What other brands do Local news fans also like?

Beyond Local news itself, the audience over-indexes on Dernières Nouvelles d'Alsace (5.51×), Breaking news (1.59×), LabCorp (2.23×), and Freight transport (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.