Paris Audience in United States

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Paris has an estimated audience of 14,287,010 people in United States. 64.0% are female, 36.0% are male, average age 39.3. Top regions: California, Texas, Massachusetts. Top brand affinities: Luxury goods, Google Flights, Yahoo!奇摩名人娛樂, Toronto, The Gilded Age.

The average Paris fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Luxury goods, Google Flights, Yahoo!奇摩名人娛樂, with strongest over-indexing on Luxury goods (1.51× the country average). Demographically, the Paris audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Paris fans

Demographic split for Paris audience in United States
MetricValue
Female64.0%
Male36.0%
Average age39.3
Estimated audience size14,287,010

Audience persona

The typical Paris fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Luxury goods.

Top regions in United States

Top regions ranked by reach for Paris in United States
RegionReachAffinity
California2,137,9051.36×
Texas1,469,5171.2×
Massachusetts1,268,3504.51×
New York1,193,8651.5×
Florida1,145,9201.18×
Illinois585,6601.23×
Georgia485,1401.1×
New Jersey466,9771.29×
Pennsylvania425,4830.88×
North Carolina416,3590.97×
Virginia409,8191.18×
Washington359,6971.26×
Ohio341,0770.77×
Michigan314,0220.84×
Arizona301,0051.03×
Tennessee272,4630.95×
Maryland251,1031.02×
Colorado222,5570.99×
Indiana216,2650.83×
Missouri190,7370.83×
Minnesota188,6680.92×
Kentucky184,6181.03×
South Carolina182,8190.85×
Wisconsin175,0880.81×
Alabama170,0560.85×
Oregon165,4191.01×
Louisiana164,4780.89×
Nevada145,6121.05×
Connecticut144,0541.01×
Oklahoma128,4990.81×
Utah128,4691×
Arkansas104,6430.89×
Kansas89,8990.8×
Mississippi89,5110.76×
Iowa78,5740.67×
Washington, District of Columbia72,3381.68×
Hawaii61,3111×
New Mexico56,7460.79×
Idaho54,2220.76×
Maine47,5350.93×
Nebraska46,9890.66×
New Hampshire41,6670.74×
Rhode Island39,5980.87×
West Virginia36,7750.55×
Delaware30,3390.77×
Montana28,0070.71×
Alaska23,4500.77×
North Dakota21,0860.72×
Vermont18,6010.74×
South Dakota17,0800.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paris audience
BrandAffinityCategory
Luxury goods1.51×Fashion & Accessoires
Google Flights2.41×Travel & Leisure
Yahoo!奇摩名人娛樂1.68×Internet & Social Media
Toronto2.82×Travel & Leisure
The Gilded Age1.6×Movies & TV
Sex and the City1.73×Movies & TV
Wallpaper (magazine)2.73×Home & Garden
Robert Redford1.9×Movies & TV
Diane Keaton1.59×Movies & TV
Michael Jackson1.78×Music & Radio
Lamp4.2×Music & Radio
Lanvin (clothing)3.41×Fashion & Accessoires
And just like that...1.64×Movies & TV
Bruce Willis1.55×Movies & TV
Demi Moore1.96×Movies & TV
Vivienne Westwood3.37×Fashion & Accessoires
France1.5×Travel & Leisure
Wes Anderson3.46×Movies & TV
Piers Morgan5.1×Movies & TV
Galeries Lafayette4.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paris audience
TraitClusterScore
ExtroversionTHRILL1.49
Luxury OrientationPREMIUM1.36
TravellingTHRILL1.3
Price SensitivityPREMIUM1.16
Quality AwarenessPREMIUM1.16
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Paris
CountryShare
France14.2%
United States11.9%
United Kingdom6.3%

See Paris audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Paris have in United States?

Paris has an estimated audience of 14,287,010 people in United States, concentrated in California and Texas.

What is the gender split and age of Paris fans?

64.0% of Paris fans are female, 36.0% are male, with an average age of 39.3 years.

Which brands do Paris fans like most?

Paris fans show strongest brand affinity for Luxury goods (1.51×), Google Flights (2.41×), and Yahoo!奇摩名人娛樂 (1.68×) over the country average.

Where do Paris fans live in United States?

Paris fans in United States are most concentrated in California (reach 2,137,905), Texas (reach 1,469,517), and Massachusetts (reach 1,268,350). These three regions account for the largest share of the active audience.

What other brands do Paris fans also like?

Beyond Paris itself, the audience over-indexes on Google Flights (2.41×), Yahoo!奇摩名人娛樂 (1.68×), Toronto (2.82×), and The Gilded Age (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.