Rascasse Audience Intelligence

Paris Audience in United States

A data profile of the people who buy, follow and care about Paris in United States — modelled from more than twelve digital signal sources. Paris has an estimated audience of 14,287,010 people in United States.

#38among City in United States#136among POI in United States#219in Travel & Leisure

The average Paris fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include Luxury goods, Google Flights, Dick Van Dyke, with strongest over-indexing on Luxury goods (1.51× the country average).

Demographically, the Paris audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paris fan in United States is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Luxury goods.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paris profile in United States.

Audience size
14.3M
in United States
Gender
64.0%♀
36.0% male
Age
39.3
average years
Country rank
#2455
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paris fans

64.0% are female, 36.0% are male, average age 39.3.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Paris audience in United States
MetricValue
Female64.0%
Male36.0%
Average age39.3
Estimated audience size14,287,010
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Paris audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Paris audience comes from United States.

Worldwide audience distribution share by country for Paris
CountryShare
France14.2%
United States11.9%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paris audience in United States is strongest.

Fig. 05

Top regions by affinity

Paris fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1M4.13×
02Washington, District of Columbia~70K1.63×
03Kentucky~300K1.61×
04New York~1M1.40×
05California~2M1.30×
06Texas~1.5M1.23×
07New Jersey~400K1.23×
08Illinois~600K1.22×
09Washington~300K1.20×
10Arkansas~100K1.16×
11Virginia~400K1.14×
12Florida~1M1.13×
13Tennessee~300K1.09×
14Georgia~500K1.06×
15Nevada~100K1.06×
16Maine~50K1.06×
17Utah~100K1.03×
18Hawaii~60K1.01×
19Arizona~300K1.00×
20Maryland~200K0.99×
21Oregon~200K0.99×
22Connecticut~100K0.99×
23Colorado~200K0.95×
24North Carolina~400K0.93×
25Oklahoma~100K0.93×
26Pennsylvania~400K0.90×
27Minnesota~200K0.90×
28Louisiana~200K0.90×
29Missouri~200K0.89×
30Rhode Island~40K0.89×
31Indiana~200K0.88×
32South Carolina~200K0.86×
33Idaho~60K0.85×
34Alabama~200K0.84×
35Kansas~90K0.84×
36Wisconsin~200K0.83×
37New Mexico~60K0.83×
38Michigan~300K0.82×
39Alaska~30K0.82×
40Mississippi~90K0.80×
41Delaware~30K0.80×
42Vermont~20K0.79×
43Ohio~300K0.78×
44North Dakota~20K0.78×
45New Hampshire~40K0.77×
46Montana~30K0.75×
47Nebraska~50K0.72×
48Iowa~80K0.70×
49South Dakota~20K0.64×
50West Virginia~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Paris, United States
0.60×1.00×4.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paris audience
#·InterestCategoryAffinity×
01Le Bon MarchéShopping4.47×
02LampMusic & Radio4.20×
03Lanvin (clothing)Fashion & Accessoires3.41×
04Vivienne WestwoodFashion & Accessoires3.37×
05TorontoTravel & Leisure2.82×
06Wallpaper (magazine)Home & Garden2.73×
07Google FlightsTravel & Leisure2.41×
08Elizabeth TaylorMovies & TV2.12×
09Dick Van DykeMovies & TV1.97×
10Demi MooreMovies & TV1.96×
11Robert RedfordMovies & TV1.90×
12Michael JacksonMusic & Radio1.78×
13Sex and the CityMovies & TV1.73×
14And just like that...Movies & TV1.64×
15The Gilded AgeMovies & TV1.60×
16Diane KeatonMovies & TV1.59×
17Bruce WillisMovies & TV1.55×
18Luxury goodsFashion & Accessoires1.51×
19Hostelling InternationalTravel & Leisure1.51×
20FranceTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paris audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.25×
Quality AwarenessPREMIUM1.17×
TravellingTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paris audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Convenience OrientationPREMIUM0.91×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paris have in United States?

Paris has an estimated audience of 14,287,010 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paris fans?

64.0% of Paris fans are female, 36.0% are male, with an average age of 39.3 years.

03

Which brands do Paris fans like most?

Paris fans show strongest brand affinity for Luxury goods (1.51×), Google Flights (2.41×), and Dick Van Dyke (1.97×) over the country average.

04

Where do Paris fans live in United States?

Paris fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Massachusetts (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Paris fans also like?

Beyond Paris itself, the audience over-indexes on Google Flights (2.41×), Dick Van Dyke (1.97×), Michael Jackson (1.78×), and Toronto (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Paris audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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