And just like that... Audience in United States

And just like that... logo

And just like that... has an estimated audience of 2,684,384 people in United States. 77.0% are female, 23.0% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Elsword, Mothercare, Jaws, Natural rubber.

The average And just like that... fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Elsword, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (4.3× the country average). Demographically, the And just like that... audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of And just like that... fans

Demographic split for And just like that... audience in United States
MetricValue
Female77.0%
Male23.0%
Average age40.2
Estimated audience size2,684,384

Audience persona

The typical And just like that... fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for And just like that... in United States
RegionReachAffinity
California375,6951.27×
New York274,9301.83×
Texas252,1491.09×
Florida207,1341.14×
Illinois110,1481.23×
Pennsylvania104,8541.16×
New Jersey97,2131.42×
Georgia86,3951.04×
North Carolina84,4801.05×
Ohio79,5190.96×
Massachusetts75,0791.42×
Michigan70,1651×
Virginia69,7481.07×
Washington54,9241.02×
Arizona52,6580.96×
Maryland51,9121.12×
Tennessee51,5550.96×
Indiana42,7160.87×
Colorado42,6191.01×
Missouri40,1100.93×
South Carolina40,0590.99×
Wisconsin38,5740.96×
Minnesota36,5960.95×
Connecticut35,5451.32×
Louisiana33,8200.98×
Oregon31,6971.03×
Kentucky29,6070.88×
Alabama29,3170.78×
Nevada24,7840.95×
Oklahoma24,6000.83×
Utah18,9600.79×
Kansas18,6860.88×
Arkansas18,6640.84×
Iowa18,5420.84×
Mississippi18,1660.82×
New Mexico12,5830.93×
New Hampshire11,2351.06×
Washington, District of Columbia11,2171.39×
Rhode Island11,1481.3×
Idaho10,9880.82×
Nebraska10,5850.79×
Maine10,2271.06×
Hawaii10,0000.87×
West Virginia9,5290.76×
Delaware7,4251×
Montana6,7170.9×
Vermont4,6650.99×
South Dakota4,3730.7×
North Dakota4,0810.74×
Alaska3,7940.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for And just like that... audience
BrandAffinityCategory
Lulu 黃路梓茵4.3×Movies & TV
Elsword23.99×Games
Mothercare4.28×Kids & Family
Jaws6.61×Movies & TV
Natural rubber1.92×Cars & Mobility
Stamp collecting4.37×Home & Garden
Staycation2.95×Home & Garden
UK garage4.86×Music & Radio
Alaska1.53×Travel & Leisure
Whataburger1.55×Food & Beverages
Regional styles of Mexican music2.42×Music & Radio
St. Ives10.61×Travel & Leisure
Nationality1.51×Politics & Society
Mount Kilimanjaro10.42×Travel & Leisure
Bank account1.52×Business & Career
The Halal Guys3.88×Food & Beverages
Saving1.54×Business & Career
Panama1.87×Travel & Leisure
Home staging2.54×Home & Garden
Like Dandelion Dust7.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by And just like that... audience
TraitClusterScore
Design AffinityPREMIUM1.79
IndulgenceJOY1.62
SustainabilityBALANCE1.57
ExtroversionTHRILL1.46
Community OrientationOPEN1.41
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for And just like that...
CountryShare
United States32.6%
United Kingdom8.2%
Germany8.0%

See And just like that... audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does And just like that... have in United States?

And just like that... has an estimated audience of 2,684,384 people in United States, concentrated in California and New York.

What is the gender split and age of And just like that... fans?

77.0% of And just like that... fans are female, 23.0% are male, with an average age of 40.2 years.

Which brands do And just like that... fans like most?

And just like that... fans show strongest brand affinity for Lulu 黃路梓茵 (4.3×), Elsword (23.99×), and Mothercare (4.28×) over the country average.

Where do And just like that... fans live in United States?

And just like that... fans in United States are most concentrated in California (reach 375,695), New York (reach 274,930), and Texas (reach 252,149). These three regions account for the largest share of the active audience.

What other brands do And just like that... fans also like?

Beyond And just like that... itself, the audience over-indexes on Elsword (23.99×), Mothercare (4.28×), Jaws (6.61×), and Natural rubber (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for And just like that.... Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.