Rascasse Audience Intelligence

And just like that... Audience in United States

A data profile of the people who buy, follow and care about And just like that... in United States — modelled from more than twelve digital signal sources. And just like that... has an estimated audience of 12,106,438 people in United States.

#37among TV series in United States#53among Movie / TV Show / Series in United States#207in Movies & TV

The average And just like that... fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sex and the City, 24 (TV series), Erin Andrews, with strongest over-indexing on Sex and the City (41.22× the country average).

Demographically, the And just like that... audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical And just like that... fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Sex and the City.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the And just like that... profile in United States.

Audience size
12.1M
in United States
Gender
77.5%♀
22.5% male
Age
40.3
average years
Country rank
#2952
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of And just like that... viewers

77.5% are female, 22.5% are male, average age 40.3.

Fig. 02

Gender split

77.5%
Female
22.5%
Male
Demographic split for And just like that... audience in United States
MetricValue
Female77.5%
Male22.5%
Average age40.3
Estimated audience size12,106,438
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the And just like that... audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

42.9%

of the worldwide And just like that... audience comes from United States.

Worldwide audience distribution share by country for And just like that...
CountryShare
United States42.9%
United Kingdom10.4%
Germany9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the And just like that... audience in United States is strongest.

Fig. 05

Top regions by affinity

And just like that... fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.68×
02Washington, District of Columbia~80K1.48×
03Massachusetts~500K1.46×
04New Jersey~700K1.42×
05Connecticut~300K1.37×
06Rhode Island~80K1.30×
07California~2.5M1.19×
08Pennsylvania~700K1.17×
09Illinois~700K1.16×
10Maryland~400K1.16×
11Maine~80K1.16×
12New Hampshire~80K1.12×
13Delaware~60K1.11×
14Vermont~30K1.08×
15Florida~1.5M1.07×
16Oregon~200K1.06×
17Virginia~500K1.05×
18Colorado~300K1.02×
19Washington~400K1.01×
20Texas~1.5M1.00×
21Georgia~600K0.99×
22North Carolina~500K0.99×
23New Mexico~90K0.98×
24Michigan~500K0.97×
25South Carolina~300K0.97×
26Minnesota~300K0.97×
27Arizona~400K0.96×
28Louisiana~200K0.95×
29Ohio~500K0.94×
30Wisconsin~300K0.94×
31Nevada~200K0.93×
32Tennessee~300K0.92×
33Missouri~300K0.91×
34Hawaii~70K0.91×
35Montana~50K0.91×
36Kentucky~200K0.89×
37Kansas~100K0.87×
38Oklahoma~200K0.84×
39Iowa~100K0.84×
40Indiana~300K0.83×
41Arkansas~100K0.83×
42Mississippi~100K0.81×
43Nebraska~80K0.81×
44West Virginia~70K0.81×
45Alabama~200K0.80×
46Idaho~70K0.80×
47Alaska~30K0.80×
48North Dakota~30K0.80×
49South Dakota~30K0.79×
50Utah~100K0.74×
Fig. 06

Affinity by region

Affinity by region — And just like that..., United States
0.74×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the And just like that... audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for And just like that... audience
#·InterestCategoryAffinity×
01Sex and the CityMovies & TV41.22×
02Erin AndrewsSports27.57×
0324 (TV series)Movies & TV23.05×
04Michelle MonaghanMovies & TV20.04×
05House of Cards (U.S. TV series)Movies & TV16.24×
06Josh DuhamelFashion & Accessoires13.43×
07Gwyneth PaltrowMovies & TV12.22×
08Sarah Jessica ParkerMovies & TV11.36×
09BoJack HorsemanMovies & TV10.52×
10Taron EgertonMovies & TV10.50×
11Desperate HousewivesMovies & TV9.38×
12Emma RobertsMovies & TV8.42×
13Gossip GirlMovies & TV7.24×
14White wineFood & Beverages6.79×
15Sharon OsbourneMovies & TV6.76×
16Winona RyderMovies & TV5.69×
17Red wineFood & Beverages4.95×
18True DetectiveMovies & TV3.84×
19PhilanthropyArts & Culture3.49×
20Trader Joe'sShopping2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the And just like that... audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by And just like that... audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
Community OrientationOPEN1.56×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by And just like that... audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Pet OwnershipJOY0.88×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does And just like that... have in United States?

And just like that... has an estimated audience of 12,106,438 people in United States, concentrated in California and New York.

02

What is the gender split and age of And just like that... viewers?

77.5% of And just like that... fans are female, 22.5% are male, with an average age of 40.3 years.

03

Which brands do And just like that... fans like most?

And just like that... fans show strongest brand affinity for Sex and the City (41.22×), 24 (TV series) (23.05×), and Erin Andrews (27.57×) over the country average.

04

Where do And just like that... fans live in United States?

And just like that... fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do And just like that... fans also like?

Beyond And just like that... itself, the audience over-indexes on 24 (TV series) (23.05×), Erin Andrews (27.57×), Michelle Monaghan (20.04×), and Gwyneth Paltrow (12.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See And just like that... audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for And just like that.... Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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