Rascasse Audience Intelligence

Gossip Girl Audience in United States

A data profile of the people who buy, follow and care about Gossip Girl in United States — modelled from more than twelve digital signal sources. Gossip Girl has an estimated audience of 5,189,943 people in United States.

#89among TV series in United States#190among Movie / TV Show / Series in United States#635in Movies & TV

The average Gossip Girl fan in United States is 35.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Love Actually, True Detective, Sex and the City, with strongest over-indexing on Love Actually (69.6× the country average).

Demographically, the Gossip Girl audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gossip Girl fan in United States is more female, around 35.4 years old, with strong Tradition tendencies and a notable affinity for Love Actually.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gossip Girl profile in United States.

Audience size
5.2M
in United States
Gender
67.1%♀
32.9% male
Age
35.4
average years
Country rank
#6455
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gossip Girl viewers

67.1% are female, 32.9% are male, average age 35.4.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Gossip Girl audience in United States
MetricValue
Female67.1%
Male32.9%
Average age35.4
Estimated audience size5,189,943
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Gossip Girl audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Gossip Girl audience comes from United States.

Worldwide audience distribution share by country for Gossip Girl
CountryShare
United States24.9%
Germany5.8%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gossip Girl audience in United States is strongest.

Fig. 05

Top regions by affinity

Gossip Girl fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.30×
02Texas~600K1.24×
03New Jersey~200K1.22×
04Connecticut~60K1.17×
05Arizona~100K1.15×
06Illinois~200K1.11×
07Florida~400K1.10×
08Massachusetts~100K1.10×
09Utah~50K1.10×
10Georgia~200K1.09×
11Pennsylvania~200K1.06×
12Washington~100K1.05×
13Maryland~90K1.05×
14North Carolina~200K1.04×
15Tennessee~100K1.04×
16Louisiana~70K1.04×
17Kentucky~70K1.04×
18Oklahoma~60K1.04×
19Virginia~100K1.03×
20Rhode Island~20K1.03×
21Missouri~90K1.02×
22Arkansas~40K1.02×
23Michigan~100K1.01×
24Minnesota~80K1.01×
25Alabama~70K1.01×
26Mississippi~40K1.01×
27Kansas~40K1.01×
28Nevada~50K1.00×
29Idaho~30K1.00×
30Indiana~90K0.99×
31Colorado~80K0.98×
32Iowa~40K0.98×
33Ohio~200K0.97×
34South Carolina~80K0.97×
35Oregon~60K0.97×
36New Mexico~30K0.97×
37Wisconsin~70K0.95×
38Nebraska~30K0.95×
39North Dakota~10K0.95×
40New Hampshire~20K0.94×
41California~500K0.91×
42Washington, District of Columbia~10K0.91×
43Delaware~10K0.91×
44West Virginia~20K0.90×
45Hawaii~20K0.87×
46Montana~10K0.86×
47Maine~20K0.85×
48Vermont~8K0.84×
49South Dakota~10K0.83×
50Alaska~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Gossip Girl, United States
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gossip Girl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gossip Girl audience
#·InterestCategoryAffinity×
01Love ActuallyMovies & TV69.60×
02Westworld (TV series)Movies & TV42.63×
03Pride & Prejudice (2005 film)Movies & TV42.01×
0424 (TV series)Movies & TV38.79×
05Desperate HousewivesMovies & TV37.96×
06Hannibal (TV series)Movies & TV32.70×
07Hugh GrantMovies & TV30.87×
08Pride and PrejudiceMovies & TV30.30×
09Gossip Girl (novel series)Literature27.63×
10True DetectiveMovies & TV22.86×
11The Notebook (2004 film)Movies & TV21.88×
12How to Lose a Guy in 10 DaysMovies & TV20.00×
13One Tree Hill (TV series)Movies & TV19.63×
14The Crown (TV series)Movies & TV18.37×
15Sex and the CityMovies & TV17.46×
16New-adult fictionLiterature16.67×
17Pretty Little Liars (TV series)Movies & TV14.83×
18Contemporary romanceLiterature9.93×
19The Gilded AgeMovies & TV7.26×
20Stranger ThingsMovies & TV5.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gossip Girl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gossip Girl audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
CreativityOPEN1.29×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gossip Girl audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gossip Girl have in United States?

Gossip Girl has an estimated audience of 5,189,943 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gossip Girl viewers?

67.1% of Gossip Girl fans are female, 32.9% are male, with an average age of 35.4 years.

03

Which brands do Gossip Girl fans like most?

Gossip Girl fans show strongest brand affinity for Love Actually (69.6×), True Detective (22.86×), and Sex and the City (17.46×) over the country average.

04

Where do Gossip Girl fans live in United States?

Gossip Girl fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gossip Girl fans also like?

Beyond Gossip Girl itself, the audience over-indexes on True Detective (22.86×), Sex and the City (17.46×), Desperate Housewives (37.96×), and Westworld (TV series) (42.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Gossip Girl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gossip Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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