Gossip Girl Audience in United States

Gossip Girl logo

Gossip Girl has an estimated audience of 5,259,042 people in United States. 67.1% are female, 32.9% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Love Actually, True Detective, Pride & Prejudice (2005 film), Sex and the City, Desperate Housewives.

The average Gossip Girl fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Love Actually, True Detective, Pride & Prejudice (2005 film), with strongest over-indexing on Love Actually (69.6× the country average). Demographically, the Gossip Girl audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Gossip Girl fans

Demographic split for Gossip Girl audience in United States
MetricValue
Female67.1%
Male32.9%
Average age35.4
Estimated audience size5,259,042

Audience persona

The typical Gossip Girl fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Love Actually.

Top regions in United States

Top regions ranked by reach for Gossip Girl in United States
RegionReachAffinity
California611,5401.06×
Texas583,1271.29×
Florida403,1091.13×
New York395,1581.34×
Illinois201,9551.15×
Pennsylvania191,2871.08×
Georgia181,0981.12×
North Carolina169,1841.07×
New Jersey168,4131.26×
Ohio159,8860.99×
Michigan144,1001.05×
Virginia133,7101.04×
Arizona123,8531.15×
Massachusetts116,7381.13×
Tennessee112,7941.07×
Washington112,6731.07×
Indiana97,1731.01×
Maryland94,0101.04×
Missouri86,5961.02×
Colorado83,6661.01×
South Carolina77,8010.98×
Minnesota76,8701.02×
Wisconsin75,9750.96×
Alabama72,8390.99×
Louisiana69,5971.03×
Kentucky68,7471.04×
Connecticut62,3001.18×
Oklahoma61,3591.05×
Oregon59,5230.99×
Utah52,4151.11×
Nevada50,8901×
Arkansas43,5801.01×
Kansas42,7011.03×
Mississippi42,1180.97×
Iowa41,9650.97×
Idaho25,9030.98×
New Mexico24,8090.94×
Nebraska24,4650.93×
West Virginia20,6560.84×
Hawaii19,5680.87×
New Hampshire19,0260.92×
Rhode Island16,5370.99×
Maine15,4430.82×
Washington, District of Columbia13,9070.88×
Delaware12,5280.86×
Montana11,7970.81×
North Dakota9,3270.86×
South Dakota9,2700.76×
Alaska8,2940.74×
Vermont7,2990.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gossip Girl audience
BrandAffinityCategory
Love Actually69.6×Movies & TV
True Detective22.86×Movies & TV
Pride & Prejudice (2005 film)42.01×Movies & TV
Sex and the City17.46×Movies & TV
Desperate Housewives37.96×Movies & TV
Westworld (TV series)42.63×Movies & TV
24 (TV series)38.79×Movies & TV
Pride and Prejudice30.3×Movies & TV
Hugh Grant30.87×Movies & TV
Hannibal (TV series)32.7×Movies & TV
The Notebook (2004 film)21.88×Movies & TV
New-adult fiction16.67×Literature
The Gilded Age7.26×Movies & TV
Gossip Girl (novel series)27.63×Literature
Contemporary romance9.93×Literature
How to Lose a Guy in 10 Days20×Movies & TV
One Tree Hill (TV series)19.63×Movies & TV
Stranger Things5.87×Movies & TV
Harry Potter3.93×Movies & TV
The Crown (TV series)18.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gossip Girl audience
TraitClusterScore
SustainabilityBALANCE1.97
Design AffinityPREMIUM1.66
ExtroversionTHRILL1.57
MindfulnessBALANCE1.35
DIY MentalityTHRILL1.35
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Gossip Girl
CountryShare
United States25.1%
Germany6.0%
Brazil5.3%

See Gossip Girl audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Gossip Girl have in United States?

Gossip Girl has an estimated audience of 5,259,042 people in United States, concentrated in California and Texas.

What is the gender split and age of Gossip Girl fans?

67.1% of Gossip Girl fans are female, 32.9% are male, with an average age of 35.4 years.

Which brands do Gossip Girl fans like most?

Gossip Girl fans show strongest brand affinity for Love Actually (69.6×), True Detective (22.86×), and Pride & Prejudice (2005 film) (42.01×) over the country average.

Where do Gossip Girl fans live in United States?

Gossip Girl fans in United States are most concentrated in California (reach 611,540), Texas (reach 583,127), and Florida (reach 403,109). These three regions account for the largest share of the active audience.

What other brands do Gossip Girl fans also like?

Beyond Gossip Girl itself, the audience over-indexes on True Detective (22.86×), Pride & Prejudice (2005 film) (42.01×), Sex and the City (17.46×), and Desperate Housewives (37.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gossip Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.