Rascasse Audience Intelligence

Gossip Girl (novel series) Audience in United States

A data profile of the people who buy, follow and care about Gossip Girl (novel series) in United States — modelled from more than twelve digital signal sources. Gossip Girl (novel series) has an estimated audience of 2,223,542 people in United States.

#19among Novel in United States#71among Book / Manga / Comic in United States#221in Literature

The average Gossip Girl (novel series) fan in United States is 27.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rick and Morty, Pokémon Trading Card Game, Gossip Girl, with strongest over-indexing on Rick and Morty (52.86× the country average).

Demographically, the Gossip Girl (novel series) audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gossip Girl (novel series) fan in United States is more female, around 27.5 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gossip Girl (novel series) profile in United States.

Audience size
2.2M
in United States
Gender
60.6%♀
39.4% male
Age
27.5
average years
Country rank
#13081
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gossip Girl (novel series) fans

60.6% are female, 39.4% are male, average age 27.5.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Gossip Girl (novel series) audience in United States
MetricValue
Female60.6%
Male39.4%
Average age27.5
Estimated audience size2,223,542
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Gossip Girl (novel series) audience in United States
Age bracketShare%
16-1957%
20-2919%
30-3910%
40-498%
50+6%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Gossip Girl (novel series) audience comes from United States.

Worldwide audience distribution share by country for Gossip Girl (novel series)
CountryShare
United States24.1%
Brazil7.5%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gossip Girl (novel series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gossip Girl (novel series) fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.30×
02Texas~200K1.24×
03New Jersey~70K1.22×
04Connecticut~30K1.17×
05Arizona~50K1.15×
06Illinois~80K1.11×
07Florida~200K1.10×
08Massachusetts~50K1.10×
09Utah~20K1.10×
10Georgia~80K1.09×
11Pennsylvania~80K1.06×
12Washington~50K1.05×
13Maryland~40K1.05×
14North Carolina~70K1.04×
15Tennessee~50K1.04×
16Louisiana~30K1.04×
17Kentucky~30K1.04×
18Oklahoma~30K1.04×
19Virginia~60K1.03×
20Rhode Island~8K1.03×
21Missouri~40K1.02×
22Arkansas~20K1.02×
23Michigan~60K1.01×
24Minnesota~30K1.01×
25Alabama~30K1.01×
26Mississippi~20K1.01×
27Kansas~20K1.01×
28Nevada~20K1.00×
29Idaho~10K1.00×
30Indiana~40K0.99×
31Colorado~40K0.98×
32Iowa~20K0.98×
33Ohio~70K0.97×
34South Carolina~30K0.97×
35Oregon~30K0.97×
36New Mexico~10K0.97×
37Wisconsin~30K0.95×
38Nebraska~10K0.95×
39North Dakota~4K0.95×
40New Hampshire~8K0.94×
41California~200K0.91×
42Washington, District of Columbia~6K0.91×
43Delaware~6K0.91×
44West Virginia~10K0.90×
45Hawaii~9K0.87×
46Montana~5K0.86×
47Maine~7K0.85×
48Vermont~3K0.84×
49South Dakota~4K0.83×
50Alaska~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Gossip Girl (novel series), United States
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gossip Girl (novel series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gossip Girl (novel series) audience
#·InterestCategoryAffinity×
01Lego CreatorKids & Family76.25×
02Rick and MortyMovies & TV52.86×
03Pokémon Trading Card GameGames44.91×
04Lego Star WarsKids & Family44.19×
05Cyberpunk 2077Games34.12×
06Toyota SupraCars & Mobility28.48×
07Gossip GirlMovies & TV27.63×
08Subaru ImprezaCars & Mobility22.99×
09HariboFood & Beverages22.37×
10Resident AdvisorMusic & Radio20.86×
11Dungeons & DragonsGames17.79×
12Doctor StrangeLiterature15.19×
13LegolandTravel & Leisure14.91×
14Scale modelKids & Family14.31×
15Guardians of the Galaxy (film)Movies & TV12.83×
16Anthony JoshuaSports11.54×
17Video gamesGames4.59×
18Consumer electronicsTechnology & Electronics3.46×
19VehiclesCars & Mobility3.04×
20ClothingFashion & Accessoires2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gossip Girl (novel series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gossip Girl (novel series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.28×
TraditionCONSERVATISM2.60×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gossip Girl (novel series) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
IndulgenceJOY0.86×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gossip Girl (novel series) have in United States?

Gossip Girl (novel series) has an estimated audience of 2,223,542 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gossip Girl (novel series) fans?

60.6% of Gossip Girl (novel series) fans are female, 39.4% are male, with an average age of 27.5 years.

03

Which brands do Gossip Girl (novel series) fans like most?

Gossip Girl (novel series) fans show strongest brand affinity for Rick and Morty (52.86×), Pokémon Trading Card Game (44.91×), and Gossip Girl (27.63×) over the country average.

04

Where do Gossip Girl (novel series) fans live in United States?

Gossip Girl (novel series) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gossip Girl (novel series) fans also like?

Beyond Gossip Girl (novel series) itself, the audience over-indexes on Pokémon Trading Card Game (44.91×), Gossip Girl (27.63×), Toyota Supra (28.48×), and Cyberpunk 2077 (34.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gossip Girl (novel series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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