Prime time Audience in United States

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Prime time has an estimated audience of 4,868,764 people in United States. 52.0% are female, 48.0% are male, average age 43.5. Top regions: Arkansas, Texas, California. Top brand affinities: Fox News Channel, Aaron Rodgers, Houston Rockets, Google Maps, FC Bayern Munich.

The average Prime time fan in United States is 43.5 years old, balanced, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Texas, California. Top brand affinities include Fox News Channel, Aaron Rodgers, Houston Rockets, with strongest over-indexing on Fox News Channel (1.66× the country average). Demographically, the Prime time audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Novel

Demographics of Prime time fans

Demographic split for Prime time audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.5
Estimated audience size4,868,764

Audience persona

The typical Prime time fan in United States is balanced, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Prime time in United States
RegionReachAffinity
Arkansas512,19012.77×
Texas506,3571.21×
California406,6490.76×
Florida210,2530.64×
Illinois190,4391.17×
Oregon175,2503.14×
New York173,3190.64×
Indiana119,1131.34×
North Carolina106,2360.73×
Oklahoma94,1441.74×
Georgia93,2680.62×
South Carolina86,4911.18×
Ohio85,5450.57×
Wisconsin81,8821.12×
Colorado67,7980.88×
Kansas66,5881.74×
Pennsylvania65,4000.4×
Arizona62,8980.63×
New Jersey61,9270.5×
Michigan61,8520.49×
Missouri61,1310.78×
Louisiana57,7130.92×
Virginia52,1290.44×
Iowa51,0641.27×
Idaho49,3222.02×
Massachusetts46,0600.48×
Tennessee44,6460.46×
Maryland41,1120.49×
Washington36,3670.37×
Alabama34,2910.5×
Kentucky29,5210.48×
Mississippi26,2400.65×
Minnesota25,6250.37×
Utah24,3750.56×
Connecticut23,5280.48×
Nebraska23,2810.95×
Nevada22,4530.48×
South Dakota18,8261.67×
New Mexico15,2750.63×
West Virginia9,9100.44×
Montana6,7140.5×
Hawaii6,6540.32×
Washington, District of Columbia6,2720.43×
Wyoming5,5340.77×
New Hampshire5,3470.28×
Maine5,0210.29×
Rhode Island4,9540.32×
North Dakota4,3260.43×
Delaware4,1240.31×
Alaska3,2380.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prime time audience
BrandAffinityCategory
Fox News Channel1.66×Movies & TV
Aaron Rodgers3.55×Sports
Houston Rockets4.07×Sports
Google Maps2.1×Internet & Social Media
FC Bayern Munich3.66×Sports
Capital One2×Business & Career
Clint Eastwood4.44×Movies & TV
Philadelphia 76ers4.4×Sports
Demi Moore4.44×Movies & TV
Singer-songwriter1.92×Music & Radio
Margot Robbie4.44×Movies & TV
Scooby-Doo2.52×Movies & TV
Party City5.44×Kids & Family
Made in USA2.68×Business & Career
Dentistry2.45×Business & Career
AutoZone1.75×Cars & Mobility
Alexandra Daddario4.44×Movies & TV
Diane Keaton2.59×Movies & TV
Breaking news1.51×Movies & TV
Hobby Lobby1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prime time audience
TraitClusterScore
Family OrientationCONSERVATISM1.16
Need for SecurityCONSERVATISM1.15
ExtroversionTHRILL1.09
IndulgenceJOY1.07
Convenience OrientationPREMIUM1.06
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Prime time
CountryShare
United States42.4%
Thailand6.6%
France3.4%

See Prime time audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Prime time have in United States?

Prime time has an estimated audience of 4,868,764 people in United States, concentrated in Arkansas and Texas.

What is the gender split and age of Prime time fans?

52.0% of Prime time fans are female, 48.0% are male, with an average age of 43.5 years.

Which brands do Prime time fans like most?

Prime time fans show strongest brand affinity for Fox News Channel (1.66×), Aaron Rodgers (3.55×), and Houston Rockets (4.07×) over the country average.

Where do Prime time fans live in United States?

Prime time fans in United States are most concentrated in Arkansas (reach 512,190), Texas (reach 506,357), and California (reach 406,649). These three regions account for the largest share of the active audience.

What other brands do Prime time fans also like?

Beyond Prime time itself, the audience over-indexes on Aaron Rodgers (3.55×), Houston Rockets (4.07×), Google Maps (2.1×), and FC Bayern Munich (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prime time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.