Prime time Audience in Germany
Prime time has an estimated audience of 341,182 people in Germany. 50.2% are female, 49.8% are male, average age 36.9. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Procrastination, Western Union, TikTok, German television comedy, Satire.
The average Prime time fan in Germany is 36.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Procrastination, Western Union, TikTok, with strongest over-indexing on Procrastination (110.29× the country average). Demographically, the Prime time audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Novel
Demographics of Prime time fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 36.9 |
| Estimated audience size | 341,182 |
Audience persona
The typical Prime time fan in Germany is balanced, around 36.9 years old, with strong Pet Ownership tendencies and a notable affinity for Procrastination.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 58,058 | 1.06× |
| Nordrhein-Westfalen | 56,862 | 0.76× |
| Hessen | 51,223 | 1.97× |
| Baden-Württemberg | 43,449 | 0.93× |
| Niedersachsen | 27,855 | 0.84× |
| Hamburg | 20,021 | 2.6× |
| Berlin | 16,356 | 1.07× |
| Rheinland-Pfalz | 13,745 | 0.8× |
| Sachsen | 12,698 | 0.76× |
| Schleswig-Holstein | 11,078 | 0.9× |
| Brandenburg | 8,496 | 0.8× |
| Thüringen | 6,385 | 0.73× |
| Sachsen-Anhalt | 5,585 | 0.63× |
| Mecklenburg-Vorpommern | 4,777 | 0.73× |
| Saarland | 2,627 | 0.63× |
| Bremen | 2,247 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Procrastination | 110.29× | Business & Career |
| Western Union | 8.5× | Business & Career |
| TikTok | 2.98× | Internet & Social Media |
| German television comedy | 8.42× | Movies & TV |
| Satire | 6.45× | Literature |
| Transfermarkt | 3.19× | Sports |
| Pets | 1.8× | Pets & Animals |
| Harry Potter | 1.6× | Movies & TV |
| Westdeutscher Rundfunk | 3.18× | Movies & TV |
| Real property | 3.95× | Home & Garden |
| Arnold Schwarzenegger | 5.38× | Movies & TV |
| Automobiles | 1.75× | Cars & Mobility |
| Bundesliga | 1.52× | Sports |
| SV Werder Bremen | 1.89× | Sports |
| Dieter Bohlen | 3.57× | Music & Radio |
| Sportschau | 2.02× | Sports |
| Headphones | 4.1× | Technology & Electronics |
| UEFA Champions League | 1.64× | Sports |
| Philips | 3.27× | Technology & Electronics |
| British hip hop | 4.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Patriotism | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.15 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.09 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| Thailand | 6.6% |
| France | 3.4% |
See Prime time audiences in other countries
More Novel audiences in Germany
- Old Testament (1,490,046)
- Don Quixote (1,084,936)
- The Godfather (novel) (1,063,645)
- Jurassic Park (novel) (1,042,304)
- The Count of Monte Cristo (878,562)
Frequently asked questions
How many fans does Prime time have in Germany?
Prime time has an estimated audience of 341,182 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Prime time fans?
50.2% of Prime time fans are female, 49.8% are male, with an average age of 36.9 years.
Which brands do Prime time fans like most?
Prime time fans show strongest brand affinity for Procrastination (110.29×), Western Union (8.5×), and TikTok (2.98×) over the country average.
Where do Prime time fans live in Germany?
Prime time fans in Germany are most concentrated in Bayern (reach 58,058), Nordrhein-Westfalen (reach 56,862), and Hessen (reach 51,223). These three regions account for the largest share of the active audience.
What other brands do Prime time fans also like?
Beyond Prime time itself, the audience over-indexes on Western Union (8.5×), TikTok (2.98×), German television comedy (8.42×), and Satire (6.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prime time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.