Rascasse Audience Intelligence

Prime time Audience in Germany

A data profile of the people who buy, follow and care about Prime time in Germany — modelled from more than twelve digital signal sources. Prime time has an estimated audience of 341,182 people in Germany.

#17among Novel in Germany#5757among Topic in Germany#2607in Movies & TV

The average Prime time fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include TikTok, Transfermarkt, Tom Hardy, with strongest over-indexing on TikTok (2.91× the country average).

Demographically, the Prime time audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prime time fan in Germany is balanced, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for TikTok.

Category: Movies & TV · Type: Topic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prime time profile in Germany.

Audience size
341K
in Germany
Gender
50.2%♀
49.8% male
Age
36.9
average years
Country rank
#15811
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prime time fans

50.2% are female, 49.8% are male, average age 36.9.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Prime time audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age36.9
Estimated audience size341,182
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Prime time audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3924%
40-4922%
50+11%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Prime time audience comes from Germany.

Worldwide audience distribution share by country for Prime time
CountryShare
United States42.4%
Thailand6.6%
France3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prime time audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prime time fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.47×
02Sachsen-Anhalt~10K1.39×
03Sachsen~20K1.33×
04Brandenburg~10K1.29×
05Thüringen~10K1.19×
06Hessen~30K1.15×
07Mecklenburg-Vorpommern~7K1.13×
08Niedersachsen~40K1.06×
09Schleswig-Holstein~10K1.02×
10Nordrhein-Westfalen~70K0.98×
11Berlin~10K0.87×
12Rheinland-Pfalz~10K0.85×
13Bayern~40K0.82×
14Saarland~3K0.82×
15Baden-Württemberg~30K0.71×
16Bremen~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Prime time, Germany
0.69×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prime time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prime time audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV6.62×
02PinkMusic & Radio5.04×
03Tom HanksMovies & TV4.33×
04Henry CavillMovies & TV4.19×
05BwinGames3.93×
06Daily MailNews3.81×
07TikTokInternet & Social Media2.91×
08TransfermarktSports2.70×
09True DetectiveMovies & TV2.54×
10Amazon Instant VideoMovies & TV2.51×
11Jürgen KloppSports2.44×
12Dieter BohlenMusic & Radio2.25×
13Western UnionBusiness & Career2.23×
14TipicoGames2.22×
15Singer-songwriterMusic & Radio2.03×
16SportschauSports1.95×
17SV Werder BremenSports1.90×
18Manuel NeuerSports1.89×
19VodafoneTechnology & Electronics1.63×
20RedditInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prime time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prime time audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.28×
PatriotismCONSERVATISM1.23×
SpiritualityBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prime time audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Family OrientationCONSERVATISM0.67×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prime time have in Germany?

Prime time has an estimated audience of 341,182 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prime time fans?

50.2% of Prime time fans are female, 49.8% are male, with an average age of 36.9 years.

03

Which brands do Prime time fans like most?

Prime time fans show strongest brand affinity for TikTok (2.91×), Transfermarkt (2.7×), and Tom Hardy (6.62×) over the country average.

04

Where do Prime time fans live in Germany?

Prime time fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Prime time fans also like?

Beyond Prime time itself, the audience over-indexes on Transfermarkt (2.7×), Tom Hardy (6.62×), SV Werder Bremen (1.9×), and Sportschau (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in Germany

See Prime time audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prime time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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