Rascasse Audience Intelligence

Old Testament Audience in Germany

A data profile of the people who buy, follow and care about Old Testament in Germany — modelled from more than twelve digital signal sources. Old Testament has an estimated audience of 1,490,046 people in Germany.

#2among Novel in Germany#2423among Topic in Germany#177in Politics & Society

The average Old Testament fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hebrew Bible, Hebrew language, Interpersonal relationship, with strongest over-indexing on Hebrew Bible (20.42× the country average).

Demographically, the Old Testament audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Old Testament fan in Germany is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Hebrew Bible.

Category: Politics & Society · Type: Topic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Testament profile in Germany.

Audience size
1.5M
in Germany
Gender
72.9%♀
27.1% male
Age
44.0
average years
Country rank
#4493
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old Testament fans

72.9% are female, 27.1% are male, average age 44.0.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Old Testament audience in Germany
MetricValue
Female72.9%
Male27.1%
Average age44.0
Estimated audience size1,490,046
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Old Testament audience in Germany
Age bracketShare%
16-1910%
20-2913%
30-3920%
40-4930%
50+27%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Old Testament audience comes from Germany.

Worldwide audience distribution share by country for Old Testament
CountryShare
United States27.4%
Germany11.9%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Testament audience in Germany is strongest.

Fig. 05

Top regions by affinity

Old Testament fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.16×
02Hessen~100K1.16×
03Nordrhein-Westfalen~400K1.12×
04Bremen~10K1.11×
05Bayern~300K1.08×
06Rheinland-Pfalz~80K1.08×
07Saarland~20K1.06×
08Niedersachsen~100K1.03×
09Berlin~70K1.03×
10Hamburg~30K1.01×
11Sachsen~70K0.99×
12Thüringen~40K0.99×
13Schleswig-Holstein~50K0.90×
14Mecklenburg-Vorpommern~20K0.87×
15Sachsen-Anhalt~30K0.85×
16Brandenburg~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Old Testament, Germany
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Testament audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Testament audience
#·InterestCategoryAffinity×
01Hebrew BiblePolitics & Society20.42×
02Hebrew languagePolitics & Society20.11×
03Lyric poetryLiterature8.90×
04KarmaBeauty & Wellness8.33×
05DevilPolitics & Society7.22×
06SoulHealth4.82×
07Interpersonal relationshipKids & Family4.27×
08Culinary artArts & Culture3.99×
09PleitetickerNews3.80×
10GMX MailInternet & Social Media3.76×
11ZDFMovies & TV3.36×
12TherapyHealth3.21×
13DeichmannShopping3.19×
14Gute Zeiten, schlechte ZeitenMovies & TV3.11×
15WikipediaInternet & Social Media2.78×
16BildNews2.45×
17Müller (company)Food & Beverages2.38×
18REWEShopping2.29×
19KauflandShopping2.21×
20BeautyBeauty & Wellness1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Testament audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old Testament audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.69×
TraditionCONSERVATISM1.60×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old Testament audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.66×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old Testament have in Germany?

Old Testament has an estimated audience of 1,490,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Old Testament fans?

72.9% of Old Testament fans are female, 27.1% are male, with an average age of 44.0 years.

03

Which brands do Old Testament fans like most?

Old Testament fans show strongest brand affinity for Hebrew Bible (20.42×), Hebrew language (20.11×), and Interpersonal relationship (4.27×) over the country average.

04

Where do Old Testament fans live in Germany?

Old Testament fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Old Testament fans also like?

Beyond Old Testament itself, the audience over-indexes on Hebrew language (20.11×), Interpersonal relationship (4.27×), ZDF (3.36×), and Bild (2.45×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Old Testament audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Old Testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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