Old Testament Audience in Germany
Old Testament has an estimated audience of 1,490,046 people in Germany. 72.9% are female, 27.1% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hebrew Bible, Hebrew language, Interpersonal relationship, Bild, Wetter.com.
The average Old Testament fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hebrew Bible, Hebrew language, Interpersonal relationship, with strongest over-indexing on Hebrew Bible (20.42× the country average). Demographically, the Old Testament audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Novel
Demographics of Old Testament fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 44.0 |
| Estimated audience size | 1,490,046 |
Audience persona
The typical Old Testament fan in Germany is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Hebrew Bible.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 395,024 | 1.21× |
| Bayern | 259,180 | 1.08× |
| Baden-Württemberg | 244,540 | 1.2× |
| Niedersachsen | 152,901 | 1.06× |
| Hessen | 136,476 | 1.2× |
| Rheinland-Pfalz | 79,522 | 1.07× |
| Berlin | 71,821 | 1.08× |
| Sachsen | 70,825 | 0.97× |
| Schleswig-Holstein | 46,669 | 0.87× |
| Hamburg | 35,413 | 1.05× |
| Thüringen | 35,370 | 0.93× |
| Brandenburg | 34,808 | 0.75× |
| Sachsen-Anhalt | 27,232 | 0.71× |
| Mecklenburg-Vorpommern | 22,072 | 0.78× |
| Saarland | 18,518 | 1.01× |
| Bremen | 13,133 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebrew Bible | 20.42× | Politics & Society |
| Hebrew language | 20.11× | Politics & Society |
| Interpersonal relationship | 4.27× | Kids & Family |
| Bild | 2.45× | News |
| Wetter.com | 3.1× | Home & Garden |
| Deichmann | 3.19× | Shopping |
| ZDF | 3.36× | Movies & TV |
| Natural World | 2.96× | Fashion & Accessoires |
| Wikipedia | 2.78× | Internet & Social Media |
| Beauty | 1.92× | Beauty & Wellness |
| Soul | 4.82× | Health |
| Therapy | 3.21× | Health |
| Lyric poetry | 8.9× | Literature |
| REWE | 2.29× | Shopping |
| Gala | 2.46× | News |
| Devil | 7.22× | Politics & Society |
| GMX Mail | 3.76× | Internet & Social Media |
| Pleiteticker | 3.8× | News |
| Kaufland | 2.21× | Shopping |
| Culinary art | 3.99× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Community Orientation | OPEN | 1.32 |
| Spirituality | BALANCE | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
| Mindfulness | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Germany | 11.9% |
| Italy | 8.9% |
See Old Testament audiences in other countries
More Novel audiences in Germany
- Don Quixote (1,084,936)
- The Godfather (novel) (1,063,645)
- Jurassic Park (novel) (1,042,304)
- The Count of Monte Cristo (878,562)
- Metamorphoses (796,187)
Frequently asked questions
How many fans does Old Testament have in Germany?
Old Testament has an estimated audience of 1,490,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Old Testament fans?
72.9% of Old Testament fans are female, 27.1% are male, with an average age of 44.0 years.
Which brands do Old Testament fans like most?
Old Testament fans show strongest brand affinity for Hebrew Bible (20.42×), Hebrew language (20.11×), and Interpersonal relationship (4.27×) over the country average.
Where do Old Testament fans live in Germany?
Old Testament fans in Germany are most concentrated in Nordrhein-Westfalen (reach 395,024), Bayern (reach 259,180), and Baden-Württemberg (reach 244,540). These three regions account for the largest share of the active audience.
What other brands do Old Testament fans also like?
Beyond Old Testament itself, the audience over-indexes on Hebrew language (20.11×), Interpersonal relationship (4.27×), Bild (2.45×), and Wetter.com (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Old Testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.