Rascasse Audience Intelligence

Old Testament Audience in United States

A data profile of the people who buy, follow and care about Old Testament in United States — modelled from more than twelve digital signal sources. Old Testament has an estimated audience of 3,425,987 people in United States.

#10among Novel in United States#4722among Topic in United States#603in Politics & Society

The average Old Testament fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nazareth, New Testament, Quotation, with strongest over-indexing on Nazareth (6.98× the country average).

Demographically, the Old Testament audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old Testament fan in United States is more female, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Nazareth.

Category: Politics & Society · Type: Topic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Testament profile in United States.

Audience size
3.4M
in United States
Gender
69.3%♀
30.7% male
Age
44.1
average years
Country rank
#9201
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old Testament fans

69.3% are female, 30.7% are male, average age 44.1.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Old Testament audience in United States
MetricValue
Female69.3%
Male30.7%
Average age44.1
Estimated audience size3,425,987
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Old Testament audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4925%
50+32%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Old Testament audience comes from United States.

Worldwide audience distribution share by country for Old Testament
CountryShare
United States27.4%
Germany11.9%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Testament audience in United States is strongest.

Fig. 05

Top regions by affinity

Old Testament fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.56×
02Mississippi~40K1.49×
03Arkansas~40K1.29×
04Louisiana~60K1.25×
05Tennessee~80K1.23×
06Alabama~60K1.23×
07Oklahoma~50K1.21×
08Georgia~100K1.17×
09Kentucky~50K1.13×
10Idaho~20K1.13×
11South Carolina~60K1.12×
12Missouri~60K1.11×
13North Carolina~100K1.10×
14Maryland~60K1.10×
15Hawaii~20K1.10×
16Indiana~70K1.08×
17Texas~300K1.07×
18West Virginia~20K1.07×
19Alaska~8K1.03×
20Virginia~80K1.02×
21Arizona~70K1.00×
22Kansas~30K1.00×
23Nebraska~20K0.99×
24Florida~200K0.98×
25Ohio~100K0.97×
26Washington~70K0.97×
27Michigan~90K0.96×
28Iowa~30K0.96×
29California~400K0.94×
30Minnesota~50K0.94×
31New Mexico~20K0.94×
32Washington, District of Columbia~10K0.94×
33South Dakota~7K0.94×
34Montana~9K0.93×
35North Dakota~6K0.92×
36Pennsylvania~100K0.91×
37Oregon~40K0.91×
38Massachusetts~60K0.90×
39Delaware~9K0.90×
40Illinois~100K0.89×
41Wisconsin~50K0.89×
42Nevada~30K0.87×
43Connecticut~30K0.86×
44Maine~10K0.85×
45Rhode Island~9K0.85×
46Vermont~5K0.85×
47New York~200K0.84×
48New Jersey~70K0.83×
49Colorado~40K0.83×
50New Hampshire~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Old Testament, United States
0.81×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Testament audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Testament audience
#·InterestCategoryAffinity×
01French tarotPolitics & Society15.20×
02Tarot card gamesHealth12.96×
03Anthropology of religionPolitics & Society9.52×
04ByblosTravel & Leisure9.15×
05PaganismPolitics & Society9.01×
06Early ChristianityPolitics & Society8.79×
07New TestamentPolitics & Society8.38×
08NazarethTravel & Leisure6.98×
09Religious textPolitics & Society6.92×
10RabbiPolitics & Society6.38×
11TheologyPolitics & Society6.17×
12Ancient GreekPolitics & Society5.91×
13ProphetBusiness & Career5.44×
14QuotationBusiness & Career5.14×
15HumorismLiterature5.05×
16JerusalemTravel & Leisure4.96×
17ThanksgivingKids & Family3.91×
18Ancient historyPolitics & Society3.74×
19Melania TrumpPolitics & Society3.31×
20Donald TrumpPolitics & Society1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Testament audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old Testament audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.94×
MindfulnessBALANCE2.65×
TraditionCONSERVATISM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old Testament audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.77×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old Testament have in United States?

Old Testament has an estimated audience of 3,425,987 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Old Testament fans?

69.3% of Old Testament fans are female, 30.7% are male, with an average age of 44.1 years.

03

Which brands do Old Testament fans like most?

Old Testament fans show strongest brand affinity for Nazareth (6.98×), New Testament (8.38×), and Quotation (5.14×) over the country average.

04

Where do Old Testament fans live in United States?

Old Testament fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Old Testament fans also like?

Beyond Old Testament itself, the audience over-indexes on New Testament (8.38×), Quotation (5.14×), Early Christianity (8.79×), and Thanksgiving (3.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

See Old Testament audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →