Old Testament Audience in United States

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Old Testament has an estimated audience of 3,425,987 people in United States. 69.3% are female, 30.7% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Nazareth, New Testament, Quotation, Early Christianity, Thanksgiving.

The average Old Testament fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nazareth, New Testament, Quotation, with strongest over-indexing on Nazareth (6.98× the country average). Demographically, the Old Testament audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Novel

Demographics of Old Testament fans

Demographic split for Old Testament audience in United States
MetricValue
Female69.3%
Male30.7%
Average age44.1
Estimated audience size3,425,987

Audience persona

The typical Old Testament fan in United States is more female, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Nazareth.

Top regions in United States

Top regions ranked by reach for Old Testament in United States
RegionReachAffinity
California380,8691.01×
Texas342,9331.16×
Florida240,8761.04×
New York175,2930.92×
Georgia136,5431.29×
North Carolina124,6011.21×
Illinois110,0220.96×
Pennsylvania108,7270.94×
Ohio105,4901×
Tennessee88,8201.29×
Michigan88,7410.99×
Virginia87,8551.05×
New Jersey78,7030.9×
Maryland70,8651.2×
Indiana70,4141.13×
Washington69,0161×
Arizona66,9190.96×
Massachusetts65,3230.97×
South Carolina62,4601.21×
Missouri62,2441.13×
Louisiana59,2311.34×
Alabama56,8281.19×
Kentucky51,3851.2×
Oklahoma51,2121.35×
Minnesota47,8620.98×
Colorado44,8040.83×
Wisconsin44,0890.86×
Mississippi41,3001.46×
Arkansas40,7801.44×
Oregon35,6830.91×
Connecticut29,8490.87×
Nevada28,1220.85×
Kansas27,4951.02×
Utah26,6030.87×
Iowa26,5650.94×
Idaho16,4740.96×
Hawaii16,2031.1×
New Mexico15,8430.92×
West Virginia15,8340.99×
Nebraska15,5860.91×
Maine9,8200.8×
Washington, District of Columbia9,6660.94×
New Hampshire9,5670.71×
Delaware7,8220.83×
Rhode Island7,8110.72×
Montana7,7140.81×
Alaska7,0580.96×
South Dakota6,2540.79×
North Dakota5,3830.76×
Vermont3,8820.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Testament audience
BrandAffinityCategory
Nazareth6.98×Travel & Leisure
New Testament8.38×Politics & Society
Quotation5.14×Business & Career
Early Christianity8.79×Politics & Society
Thanksgiving3.91×Kids & Family
Byblos9.15×Travel & Leisure
Ancient Greek5.91×Politics & Society
Tarot card games12.96×Health
Theology6.17×Politics & Society
Humorism5.05×Literature
Anthropology of religion9.52×Politics & Society
French tarot15.2×Politics & Society
Rabbi6.38×Politics & Society
Jerusalem4.96×Travel & Leisure
Paganism9.01×Politics & Society
Fox News Channel1.95×Movies & TV
Religious text6.92×Politics & Society
Prophet5.44×Business & Career
Ancient history3.74×Politics & Society
Nativity of Jesus4.69×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Testament audience
TraitClusterScore
SpiritualityBALANCE2.34
PatriotismCONSERVATISM1.96
MindfulnessBALANCE1.75
Community OrientationOPEN1.66
TraditionCONSERVATISM1.62
IndividualismJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Old Testament
CountryShare
United States27.4%
Germany11.9%
Italy8.9%

See Old Testament audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Old Testament have in United States?

Old Testament has an estimated audience of 3,425,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Old Testament fans?

69.3% of Old Testament fans are female, 30.7% are male, with an average age of 44.1 years.

Which brands do Old Testament fans like most?

Old Testament fans show strongest brand affinity for Nazareth (6.98×), New Testament (8.38×), and Quotation (5.14×) over the country average.

Where do Old Testament fans live in United States?

Old Testament fans in United States are most concentrated in California (reach 380,869), Texas (reach 342,933), and Florida (reach 240,876). These three regions account for the largest share of the active audience.

What other brands do Old Testament fans also like?

Beyond Old Testament itself, the audience over-indexes on New Testament (8.38×), Quotation (5.14×), Early Christianity (8.79×), and Thanksgiving (3.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.