New Testament Audience in United States

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New Testament has an estimated audience of 11,390,474 people in United States. 57.6% are female, 42.4% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Nazareth, God in Christianity, Apocalypticism, Early Christianity, Exorcism.

The average New Testament fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nazareth, God in Christianity, Apocalypticism, with strongest over-indexing on Nazareth (8.88× the country average). Demographically, the New Testament audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of New Testament fans

Demographic split for New Testament audience in United States
MetricValue
Female57.6%
Male42.4%
Average age43.5
Estimated audience size11,390,474

Audience persona

The typical New Testament fan in United States is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Nazareth.

Top regions in United States

Top regions ranked by reach for New Testament in United States
RegionReachAffinity
California1,500,8991.2×
New York1,075,6721.69×
Texas967,4650.99×
Florida780,3541.01×
Pennsylvania406,2331.06×
Illinois388,2111.02×
Georgia384,7941.1×
New Jersey347,5301.2×
North Carolina345,0921.01×
Massachusetts331,2391.48×
Ohio326,3920.93×
Virginia325,9481.17×
Washington274,0551.2×
Michigan268,6620.9×
Tennessee235,5981.03×
Maryland229,1101.17×
Arizona197,9630.85×
Indiana181,5790.87×
Colorado174,0020.97×
Missouri161,3800.88×
South Carolina154,9190.9×
Minnesota148,7660.91×
Alabama145,4080.91×
Wisconsin143,2090.84×
Louisiana141,1120.96×
Oregon133,5061.02×
Kentucky132,6300.93×
Connecticut129,6611.13×
Oklahoma115,8990.92×
Mississippi98,9481.05×
Utah89,8480.88×
Nevada89,2920.81×
Arkansas88,9200.95×
Iowa81,5580.87×
Kansas73,5830.82×
Washington, District of Columbia62,3431.82×
New Mexico52,7970.92×
Hawaii48,9911×
Idaho48,5460.85×
Nebraska46,9840.82×
West Virginia43,9440.83×
Maine42,7661.05×
Rhode Island40,8621.13×
New Hampshire39,9840.89×
Montana27,7910.88×
Delaware27,1800.86×
Vermont22,7851.14×
South Dakota20,9490.8×
Alaska20,5810.84×
North Dakota19,9470.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Testament audience
BrandAffinityCategory
Nazareth8.88×Travel & Leisure
God in Christianity7.92×Politics & Society
Apocalypticism10.65×Politics & Society
Early Christianity9.38×Politics & Society
Exorcism9.9×Politics & Society
Rabbi7.61×Politics & Society
Jerusalem5.83×Travel & Leisure
Christian denominations5.92×Politics & Society
Messiah9.19×Politics & Society
Portal (architecture)8.05×Home & Garden
Ancient history4.26×Politics & Society
Nativity of Jesus5.32×Politics & Society
Jesus2.84×Politics & Society
Land of Israel8.02×Politics & Society
Theology5.88×Politics & Society
Prophets and messengers in Islam7.3×Politics & Society
Prophet5.52×Business & Career
Fox News Channel1.82×Movies & TV
Prayer3.48×Politics & Society
Christian ministry4.53×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Testament audience
TraitClusterScore
SpiritualityBALANCE1.84
TraditionCONSERVATISM1.46
PatriotismCONSERVATISM1.46
IndividualismJOY1.32
MindfulnessBALANCE1.31
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for New Testament
CountryShare
United States31.6%
Brazil11.9%
Italy6.3%

See New Testament audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does New Testament have in United States?

New Testament has an estimated audience of 11,390,474 people in United States, concentrated in California and New York.

What is the gender split and age of New Testament fans?

57.6% of New Testament fans are female, 42.4% are male, with an average age of 43.5 years.

Which brands do New Testament fans like most?

New Testament fans show strongest brand affinity for Nazareth (8.88×), God in Christianity (7.92×), and Apocalypticism (10.65×) over the country average.

Where do New Testament fans live in United States?

New Testament fans in United States are most concentrated in California (reach 1,500,899), New York (reach 1,075,672), and Texas (reach 967,465). These three regions account for the largest share of the active audience.

What other brands do New Testament fans also like?

Beyond New Testament itself, the audience over-indexes on God in Christianity (7.92×), Apocalypticism (10.65×), Early Christianity (9.38×), and Exorcism (9.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.