Messiah Audience in United States
Messiah has an estimated audience of 6,207,293 people in United States. 54.4% are female, 45.6% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, headspace, Grace Slick, Governor of Michigan, Wok.
The average Messiah fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, headspace, Grace Slick, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Messiah audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Singer-songwriter
Demographics of Messiah fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.9 |
| Estimated audience size | 6,207,293 |
Audience persona
The typical Messiah fan in United States is balanced, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 777,620 | 1.14× |
| Texas | 582,674 | 1.09× |
| Florida | 457,995 | 1.09× |
| New York | 407,386 | 1.17× |
| Pennsylvania | 287,220 | 1.37× |
| Georgia | 232,768 | 1.22× |
| North Carolina | 216,802 | 1.16× |
| Illinois | 211,290 | 1.02× |
| Michigan | 187,785 | 1.16× |
| Ohio | 187,212 | 0.98× |
| Virginia | 181,706 | 1.2× |
| New Jersey | 164,253 | 1.04× |
| Arizona | 141,415 | 1.12× |
| Maryland | 133,658 | 1.25× |
| Tennessee | 124,884 | 1× |
| Washington | 124,325 | 1× |
| Massachusetts | 120,088 | 0.98× |
| Indiana | 113,377 | 1× |
| Missouri | 105,832 | 1.06× |
| Alabama | 102,451 | 1.18× |
| South Carolina | 100,849 | 1.08× |
| Louisiana | 97,369 | 1.22× |
| Minnesota | 84,597 | 0.95× |
| Colorado | 83,629 | 0.85× |
| Wisconsin | 78,473 | 0.84× |
| Oklahoma | 75,443 | 1.09× |
| Kentucky | 73,243 | 0.94× |
| Oregon | 67,571 | 0.95× |
| Connecticut | 66,465 | 1.07× |
| Nevada | 60,347 | 1.01× |
| Mississippi | 58,954 | 1.15× |
| Arkansas | 54,016 | 1.06× |
| Kansas | 45,723 | 0.93× |
| Utah | 43,436 | 0.78× |
| Iowa | 41,705 | 0.82× |
| New Mexico | 33,054 | 1.06× |
| Hawaii | 29,846 | 1.12× |
| West Virginia | 28,009 | 0.97× |
| Nebraska | 27,410 | 0.88× |
| Idaho | 26,249 | 0.84× |
| Washington, District of Columbia | 21,400 | 1.15× |
| New Hampshire | 20,222 | 0.83× |
| Rhode Island | 18,093 | 0.92× |
| Maine | 17,751 | 0.8× |
| Delaware | 17,092 | 1× |
| Montana | 13,148 | 0.76× |
| Alaska | 11,623 | 0.88× |
| South Dakota | 10,120 | 0.71× |
| North Dakota | 9,622 | 0.75× |
| Vermont | 7,813 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| headspace | 14.61× | Health |
| Grace Slick | 13.56× | Music & Radio |
| Governor of Michigan | 11.26× | Politics & Society |
| Wok | 9.58× | Food & Beverages |
| Google Home | 9.22× | Technology & Electronics |
| Goop | 7.17× | Internet & Social Media |
| Nationality | 2.67× | Politics & Society |
| Cherish (group) | 13.45× | Music & Radio |
| Hibachi | 9.24× | Food & Beverages |
| TV Fanatic | 12.28× | Movies & TV |
| Progressive rock | 2.31× | Music & Radio |
| Ira Glass | 17.92× | Music & Radio |
| El Paso County, Colorado | 13.07× | Travel & Leisure |
| Whataburger | 1.74× | Food & Beverages |
| Goma | 16.96× | Travel & Leisure |
| Fairy godmother | 6.82× | Literature |
| Grinch | 3.53× | Movies & TV |
| Urban Outfitters | 1.57× | Shopping |
| Kikar HaShabbat | 13.27× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.12 |
| Patriotism | CONSERVATISM | 2.05 |
| Tradition | CONSERVATISM | 1.66 |
| Family Orientation | CONSERVATISM | 1.4 |
| Individualism | JOY | 1.38 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| Brazil | 15.4% |
| Italy | 5.6% |
See Messiah audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Messiah have in United States?
Messiah has an estimated audience of 6,207,293 people in United States, concentrated in California and Texas.
What is the gender split and age of Messiah fans?
54.4% of Messiah fans are female, 45.6% are male, with an average age of 43.9 years.
Which brands do Messiah fans like most?
Messiah fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (14.61×), and Grace Slick (13.56×) over the country average.
Where do Messiah fans live in United States?
Messiah fans in United States are most concentrated in California (reach 777,620), Texas (reach 582,674), and Florida (reach 457,995). These three regions account for the largest share of the active audience.
What other brands do Messiah fans also like?
Beyond Messiah itself, the audience over-indexes on headspace (14.61×), Grace Slick (13.56×), Governor of Michigan (11.26×), and Wok (9.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Messiah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.