Messiah Audience in United States

Messiah has an estimated audience of 6,207,293 people in United States. 54.4% are female, 45.6% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, AccuWeather, Diane Keaton.

The average Messiah fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Messiah audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Singer-songwriter

Demographics of Messiah fans

Demographic split for Messiah audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.9
Estimated audience size6,207,293

Audience persona

The typical Messiah fan in United States is balanced, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Messiah in United States
RegionReachAffinity
California777,6201.14×
Texas582,6741.09×
Florida457,9951.09×
New York407,3861.17×
Pennsylvania287,2201.37×
Georgia232,7681.22×
North Carolina216,8021.16×
Illinois211,2901.02×
Michigan187,7851.16×
Ohio187,2120.98×
Virginia181,7061.2×
New Jersey164,2531.04×
Arizona141,4151.12×
Maryland133,6581.25×
Tennessee124,8841×
Washington124,3251×
Massachusetts120,0880.98×
Indiana113,3771×
Missouri105,8321.06×
Alabama102,4511.18×
South Carolina100,8491.08×
Louisiana97,3691.22×
Minnesota84,5970.95×
Colorado83,6290.85×
Wisconsin78,4730.84×
Oklahoma75,4431.09×
Kentucky73,2430.94×
Oregon67,5710.95×
Connecticut66,4651.07×
Nevada60,3471.01×
Mississippi58,9541.15×
Arkansas54,0161.06×
Kansas45,7230.93×
Utah43,4360.78×
Iowa41,7050.82×
New Mexico33,0541.06×
Hawaii29,8461.12×
West Virginia28,0090.97×
Nebraska27,4100.88×
Idaho26,2490.84×
Washington, District of Columbia21,4001.15×
New Hampshire20,2220.83×
Rhode Island18,0930.92×
Maine17,7510.8×
Delaware17,0921×
Montana13,1480.76×
Alaska11,6230.88×
South Dakota10,1200.71×
North Dakota9,6220.75×
Vermont7,8130.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Messiah audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One15.34×Business & Career
Google Maps9.68×Internet & Social Media
AccuWeather13.86×Home & Garden
Diane Keaton12.09×Movies & TV
CarGurus11.19×Cars & Mobility
Indeed.com7.83×Business & Career
Circle K12.67×Shopping
Billy Bob Thornton15.23×Movies & TV
Google News10.2×News
Matthew McConaughey15.34×Movies & TV
Clint Eastwood15.22×Movies & TV
DeviantArt10.78×Internet & Social Media
Khan Academy12.66×Business & Career
Kendra Scott15.92×Fashion & Accessoires
Shania Twain23.23×Music & Radio
John Wayne22.4×Movies & TV
Aaron Rodgers8.98×Sports
Demi Moore12.76×Movies & TV
Bruce Willis9.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Messiah audience
TraitClusterScore
SpiritualityBALANCE2.12
PatriotismCONSERVATISM2.05
TraditionCONSERVATISM1.66
Family OrientationCONSERVATISM1.4
IndividualismJOY1.38
MindfulnessBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Messiah
CountryShare
United States35.6%
Brazil15.4%
Italy5.6%

See Messiah audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Messiah have in United States?

Messiah has an estimated audience of 6,207,293 people in United States, concentrated in California and Texas.

What is the gender split and age of Messiah fans?

54.4% of Messiah fans are female, 45.6% are male, with an average age of 43.9 years.

Which brands do Messiah fans like most?

Messiah fans show strongest brand affinity for Finnair (675×), Capital One (15.34×), and Google Maps (9.68×) over the country average.

Where do Messiah fans live in United States?

Messiah fans in United States are most concentrated in California (reach 777,620), Texas (reach 582,674), and Florida (reach 457,995). These three regions account for the largest share of the active audience.

What other brands do Messiah fans also like?

Beyond Messiah itself, the audience over-indexes on Capital One (15.34×), Google Maps (9.68×), AccuWeather (13.86×), and Diane Keaton (12.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Messiah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.