Tradition Audience in United States

Tradition has an estimated audience of 44,755,467 people in United States. 63.1% are female, 36.9% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Gateway Pundit, Google News, Hobby Lobby, Old age, American Airlines.
The average Tradition fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gateway Pundit, Google News, Hobby Lobby, with strongest over-indexing on Gateway Pundit (4.24× the country average). Demographically, the Tradition audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Tradition fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 43.9 |
| Estimated audience size | 44,755,467 |
Audience persona
The typical Tradition fan in United States is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Gateway Pundit.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 6,538,464 | 1.33× |
| Texas | 5,057,482 | 1.31× |
| Florida | 4,578,682 | 1.51× |
| New York | 2,625,247 | 1.05× |
| Georgia | 1,670,574 | 1.21× |
| North Carolina | 1,651,465 | 1.23× |
| Illinois | 1,528,555 | 1.03× |
| Pennsylvania | 1,499,567 | 1× |
| Virginia | 1,261,454 | 1.16× |
| Ohio | 1,253,153 | 0.91× |
| Michigan | 1,130,549 | 0.97× |
| New Jersey | 1,098,527 | 0.97× |
| Washington | 970,716 | 1.08× |
| Arizona | 955,986 | 1.05× |
| Tennessee | 944,225 | 1.05× |
| Maryland | 838,324 | 1.09× |
| Massachusetts | 792,101 | 0.9× |
| Indiana | 755,531 | 0.92× |
| Alabama | 711,991 | 1.14× |
| Minnesota | 706,769 | 1.1× |
| Louisiana | 701,626 | 1.22× |
| South Carolina | 682,123 | 1.01× |
| Missouri | 663,451 | 0.92× |
| Kentucky | 636,802 | 1.13× |
| Wisconsin | 617,844 | 0.92× |
| Colorado | 606,395 | 0.86× |
| Oklahoma | 543,495 | 1.09× |
| Oregon | 491,033 | 0.96× |
| Utah | 481,512 | 1.2× |
| Mississippi | 469,407 | 1.27× |
| Connecticut | 409,286 | 0.91× |
| Nevada | 407,670 | 0.94× |
| Arkansas | 355,447 | 0.96× |
| Kansas | 338,911 | 0.96× |
| Iowa | 323,081 | 0.88× |
| New Mexico | 260,825 | 1.16× |
| Hawaii | 209,953 | 1.09× |
| West Virginia | 196,810 | 0.94× |
| Nebraska | 194,491 | 0.87× |
| Idaho | 189,492 | 0.84× |
| New Hampshire | 139,536 | 0.79× |
| Maine | 134,051 | 0.84× |
| Washington, District of Columbia | 128,329 | 0.95× |
| Rhode Island | 109,247 | 0.77× |
| Delaware | 101,639 | 0.82× |
| Montana | 90,914 | 0.73× |
| Alaska | 86,782 | 0.91× |
| South Dakota | 81,220 | 0.79× |
| North Dakota | 79,082 | 0.86× |
| Vermont | 58,501 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gateway Pundit | 4.24× | News |
| Google News | 2.58× | News |
| Hobby Lobby | 1.59× | Home & Garden |
| Old age | 2.47× | Politics & Society |
| American Airlines | 1.52× | Travel & Leisure |
| Grandparent | 1.9× | Kids & Family |
| LabCorp | 2.3× | Health |
| Social science | 1.6× | Business & Career |
| Nonprofit organization | 1.54× | Politics & Society |
| Messianism | 3.73× | Politics & Society |
| Medicare (United States) | 2.68× | Health |
| Jingoism | 2.82× | Politics & Society |
| The Gilded Age | 1.87× | Movies & TV |
| Individual | 1.6× | Politics & Society |
| Conservatism in the United States | 2.54× | Politics & Society |
| Ancient history | 2.08× | Politics & Society |
| Retirement | 2.36× | Business & Career |
| Creator deity | 2.7× | Politics & Society |
| Soul | 1.73× | Health |
| Social philosophy | 3.09× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.66 |
| Spirituality | BALANCE | 1.18 |
| Individualism | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.12 |
| Extroversion | THRILL | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
See Tradition audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Tradition have in United States?
Tradition has an estimated audience of 44,755,467 people in United States, concentrated in California and Texas.
What is the gender split and age of Tradition fans?
63.1% of Tradition fans are female, 36.9% are male, with an average age of 43.9 years.
Which brands do Tradition fans like most?
Tradition fans show strongest brand affinity for Gateway Pundit (4.24×), Google News (2.58×), and Hobby Lobby (1.59×) over the country average.
Where do Tradition fans live in United States?
Tradition fans in United States are most concentrated in California (reach 6,538,464), Texas (reach 5,057,482), and Florida (reach 4,578,682). These three regions account for the largest share of the active audience.
What other brands do Tradition fans also like?
Beyond Tradition itself, the audience over-indexes on Google News (2.58×), Hobby Lobby (1.59×), Old age (2.47×), and American Airlines (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.