Rascasse Audience Intelligence

Tradition Audience in United States

A data profile of the people who buy, follow and care about Tradition in United States — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 44,755,467 people in United States.

#352among Topic in United States#20in Politics & Society

The average Tradition fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, Nancy Mace, Melania Trump, with strongest over-indexing on Lindsey Graham (3.37× the country average).

Demographically, the Tradition audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tradition fan in United States is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Lindsey Graham.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tradition profile in United States.

Audience size
44.8M
in United States
Gender
63.1%♀
36.9% male
Age
43.9
average years
Country rank
#485
Topic in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tradition fans

63.1% are female, 36.9% are male, average age 43.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Tradition audience in United States
MetricValue
Female63.1%
Male36.9%
Average age43.9
Estimated audience size44,755,467
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Tradition audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Tradition audience comes from United States.

Worldwide audience distribution share by country for Tradition
CountryShare
United States22.4%
Japan6.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tradition audience in United States is strongest.

Fig. 05

Top regions by affinity

Tradition fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4M1.31×
02California~6.5M1.28×
03Minnesota~800K1.27×
04New Mexico~300K1.27×
05Texas~5M1.26×
06Mississippi~500K1.25×
07Georgia~1.5M1.22×
08North Carolina~1.5M1.22×
09Kentucky~700K1.20×
10Louisiana~700K1.14×
11Hawaii~200K1.12×
12Oklahoma~500K1.10×
13Utah~400K1.10×
14Alabama~700K1.09×
15Virginia~1M1.08×
16Alaska~100K1.04×
17Illinois~1.5M1.03×
18Washington~900K1.03×
19Arizona~900K1.01×
20Maryland~800K1.01×
21South Carolina~700K1.01×
22Indiana~800K1.00×
23Arkansas~400K1.00×
24Kansas~400K1.00×
25Pennsylvania~1.5M0.98×
26Michigan~1M0.97×
27South Dakota~100K0.97×
28Nebraska~200K0.96×
29West Virginia~200K0.96×
30North Dakota~90K0.96×
31Iowa~400K0.95×
32New York~2.5M0.94×
33Tennessee~800K0.94×
34New Jersey~1M0.93×
35Oregon~500K0.93×
36Nevada~400K0.93×
37Idaho~200K0.93×
38Missouri~700K0.92×
39Wisconsin~600K0.91×
40Maine~100K0.89×
41Delaware~100K0.89×
42Connecticut~400K0.88×
43Ohio~1M0.87×
44Montana~100K0.87×
45Rhode Island~100K0.85×
46Washington, District of Columbia~100K0.85×
47Massachusetts~700K0.84×
48Vermont~70K0.83×
49Colorado~600K0.82×
50New Hampshire~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Tradition, United States
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tradition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tradition audience
#·InterestCategoryAffinity×
01Gateway PunditNews4.24×
02Nancy MacePolitics & Society4.13×
03MessianismPolitics & Society3.73×
04Lindsey GrahamPolitics & Society3.37×
05Melania TrumpPolitics & Society3.00×
06JingoismPolitics & Society2.82×
07Medicare (United States)Health2.68×
08Google NewsNews2.58×
09Conservatism in the United StatesPolitics & Society2.54×
10Thomas MassiePolitics & Society2.50×
11Old agePolitics & Society2.47×
12LabCorpHealth2.30×
13Mitch McConnellPolitics & Society2.24×
14GrandparentKids & Family1.90×
15Social scienceBusiness & Career1.60×
16IndividualPolitics & Society1.60×
17Hobby LobbyHome & Garden1.59×
18Nonprofit organizationPolitics & Society1.54×
19American AirlinesTravel & Leisure1.52×
20Donald TrumpPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tradition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tradition audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.54×
TraditionCONSERVATISM1.46×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tradition audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Sports ActivityPOWER0.86×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tradition have in United States?

Tradition has an estimated audience of 44,755,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tradition fans?

63.1% of Tradition fans are female, 36.9% are male, with an average age of 43.9 years.

03

Which brands do Tradition fans like most?

Tradition fans show strongest brand affinity for Lindsey Graham (3.37×), Nancy Mace (4.13×), and Melania Trump (3×) over the country average.

04

Where do Tradition fans live in United States?

Tradition fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Tradition fans also like?

Beyond Tradition itself, the audience over-indexes on Nancy Mace (4.13×), Melania Trump (3×), Mitch McConnell (2.24×), and Donald Trump (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Tradition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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