Rascasse Audience Intelligence

Tradition Audience in India

A data profile of the people who buy, follow and care about Tradition in India — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 7,629,569 people in India.

#483among Topic in India#38in Politics & Society

The average Tradition fan in India is 32.5 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.

Top brand affinities include Modernity, Embroidery, Shalwar kameez, with strongest over-indexing on Modernity (3.32× the country average).

Demographically, the Tradition audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Tradition fan in India is more male, around 32.5 years old, with strong Tradition tendencies and a notable affinity for Modernity.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Tradition profile in India.

Audience size
7.6M
in India
Gender
35.8%♀
64.2% male
Age
32.5
average years
Country rank
#654
Topic in India
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tradition fans

35.8% are female, 64.2% are male, average age 32.5.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Tradition audience in India
MetricValue
Female35.8%
Male64.2%
Average age32.5
Estimated audience size7,629,569
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Tradition audience in India
Age bracketShare%
16-1932%
20-2930%
30-3918%
40-4912%
50+9%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Tradition audience comes from India.

Worldwide audience distribution share by country for Tradition
CountryShare
United States22.4%
Japan6.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tradition audience in India is strongest.

Fig. 05

Top regions by affinity

Tradition fans by region: top regions in India
#RegionReachAffinity×
01Nagaland~8K1.42×
02Tamil Nadu~200K1.30×
03Arunachal Pradesh~6K1.25×
04Gujarat~300K1.20×
05Madhya Pradesh~200K1.18×
06Assam~90K1.18×
07Tripura~10K1.17×
08Maharashtra~400K1.16×
09Andhra Pradesh~100K1.11×
10Chhattisgarh~50K1.09×
11Goa~9K1.08×
12Sikkim~4K1.07×
13Uttarakhand~40K1.01×
14Jharkhand~60K0.99×
15Meghalaya~8K0.99×
16Rajasthan~200K0.98×
17Bihar~100K0.98×
18Kerala~100K0.95×
19Karnataka~200K0.94×
20Telangana~100K0.94×
21Himachal Pradesh~30K0.94×
22Manipur~8K0.88×
23Odisha~70K0.86×
24Uttar Pradesh~300K0.82×
25West Bengal~200K0.78×
26Mizoram~4K0.75×
27Punjab (region)~70K0.74×
28Haryana~70K0.68×
29Jammu and Kashmir~20K0.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tradition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tradition audience
#·InterestCategoryAffinity×
01ModernityArts & Culture3.32×
02Folk costumeFashion & Accessoires2.95×
03WeavingFashion & Accessoires2.56×
04DinamalarNews2.53×
05Pattern (sewing)Home & Garden2.51×
06KalamkariHome & Garden2.41×
07CrochetHome & Garden2.31×
08EmbroideryHome & Garden2.30×
09Textile industryFashion & Accessoires2.28×
10Oneindia TamilNews2.20×
11YarnFashion & Accessoires2.16×
12BlouseFashion & Accessoires2.05×
13LinenFashion & Accessoires2.04×
14Teen pattiGames2.00×
15MehndiFashion & Accessoires1.97×
16GownFashion & Accessoires1.94×
17Shalwar kameezFashion & Accessoires1.87×
18Wedding receptionKids & Family1.76×
19SkirtFashion & Accessoires1.67×
20Mausam (2011 film)Movie / TV Show / Series1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tradition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tradition audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.72×
CreativityOPEN1.11×
SpiritualityBALANCE1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tradition audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.48×
Risk AppetiteTHRILL0.58×
Sports ActivityPOWER0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tradition have in India?

Tradition has an estimated audience of 7,629,569 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Tradition fans?

35.8% of Tradition fans are female, 64.2% are male, with an average age of 32.5 years.

03

Which brands do Tradition fans like most?

Tradition fans show strongest brand affinity for Modernity (3.32×), Embroidery (2.3×), and Shalwar kameez (1.87×) over the country average.

04

Where do Tradition fans live in India?

Tradition fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tradition fans also like?

Beyond Tradition itself, the audience over-indexes on Embroidery (2.3×), Shalwar kameez (1.87×), Mausam (2011 film) (1.58×), and Weaving (2.56×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in India

See Tradition audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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