A data profile of the people who buy, follow and care about Tradition in Denmark — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 705,695 people in Denmark.
Tradition has an estimated audience of 705,695 people in Denmark. 72.9% are female, 27.1% are male, average age 48.2. Top brand affinities: ALT for damerne, Knitting, Self-esteem, Yarn, Søstrene Grene.
Top brand affinities include ALT for damerne, Knitting, Self-esteem, with strongest over-indexing on ALT for damerne (1.62× the country average).
Demographically, the Tradition audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Tradition fan in Denmark is more female, around 48.2 years old, with strong Luxury Orientation tendencies and a notable affinity for ALT for damerne.
The key figures that characterise the Tradition profile in Denmark.
72.9% are female, 27.1% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 48.2 |
| Estimated audience size | 705,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 46% |
of the worldwide Tradition audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Church (building) | Politics & Society | 2.59× | ||
| 02 | Georg Jensen | Home & Garden | 1.75× | ||
| 03 | Ældre Sagen | Politics & Society | 1.73× | ||
| 04 | Self-esteem | Health | 1.72× | ||
| 05 | Yarn | Fashion & Accessoires | 1.71× | ||
| 06 | Symptom | Health | 1.69× | ||
| 07 | Crochet | Home & Garden | 1.68× | ||
| 08 | Sewing | Home & Garden | 1.67× | ||
| 09 | Royal Copenhagen | Home & Garden | 1.64× | ||
| 10 | ALT for damerne | News | 1.62× | ||
| 11 | Knitting | Home & Garden | 1.62× | ||
| 12 | Ude og Hjemme | News | 1.62× | ||
| 13 | Knitting needle | Fashion & Accessoires | 1.62× | ||
| 14 | Weaving | Fashion & Accessoires | 1.61× | ||
| 15 | Stress (biology) | Health | 1.58× | ||
| 16 | Wool | Fashion & Accessoires | 1.56× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 18 | Blouse | Fashion & Accessoires | 1.55× | ||
| 19 | Physician | Business & Career | 1.55× | ||
| 20 | Søstrene Grene | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.71× | |
| Convenience Orientation | PREMIUM | 0.92× | |
| Early Adopter Mentality | POWER | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Travelling | THRILL | 0.67× | |
| Urban Lifestyle | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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