A data profile of the people who buy, follow and care about Yarn in Denmark — modelled from more than twelve digital signal sources. Yarn has an estimated audience of 1,010,955 people in Denmark.
Yarn has an estimated audience of 1,010,955 people in Denmark. 83.2% are female, 16.8% are male, average age 45.2. Top brand affinities: Do it yourself (DIY), Knitting, IKEA, Gina Tricot, JYSK.
Top brand affinities include Do it yourself (DIY), Knitting, IKEA, with strongest over-indexing on Do it yourself (DIY) (3.12× the country average).
Demographically, the Yarn audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Yarn fan in Denmark is more female, around 45.2 years old, with strong Creativity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Yarn profile in Denmark.
83.2% are female, 16.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 83.2% |
| Male | 16.8% |
| Average age | 45.2 |
| Estimated audience size | 1,010,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Yarn audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 6.3% |
| Japan | 6.0% |
The strongest cross-interests of the Yarn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting | Home & Garden | 3.31× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 3.12× | ||
| 03 | Sewing machine | Home & Garden | 3.02× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 2.48× | ||
| 05 | Flea market | Home & Garden | 2.40× | ||
| 06 | Zizzi | Food & Beverages | 2.37× | ||
| 07 | Uniqlo | Shopping | 2.23× | ||
| 08 | IHF World Men's Handball Championship | Sports | 2.06× | ||
| 09 | Hobby | Home & Garden | 2.04× | ||
| 10 | Georg Jensen | Home & Garden | 2.04× | ||
| 11 | Fine art | Business & Career | 2.00× | ||
| 12 | Poster | Arts & Culture | 1.93× | ||
| 13 | Renovation | Home & Garden | 1.82× | ||
| 14 | Flower | Home & Garden | 1.78× | ||
| 15 | IKEA | Home & Garden | 1.69× | ||
| 16 | Crafts | Home & Garden | 1.69× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.62× | ||
| 18 | Recipes | Food & Beverages | 1.60× | ||
| 19 | JYSK | Home & Garden | 1.54× | ||
| 20 | Organic food | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.02× | |
| DIY Mentality | THRILL | 1.88× | |
| Design Affinity | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Career Orientation | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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