A data profile of the people who buy, follow and care about JYSK in Denmark — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 2,440,740 people in Denmark.
JYSK has an estimated audience of 2,440,740 people in Denmark. 71.4% are female, 28.6% are male, average age 42.9. Top brand affinities: Gina Tricot, Danish design, ALT for damerne, Summer house, Terraced house.
Top brand affinities include Gina Tricot, Danish design, ALT for damerne, with strongest over-indexing on Gina Tricot (2.17× the country average).
Demographically, the JYSK audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Travelling.
The typical JYSK fan in Denmark is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the JYSK profile in Denmark.
71.4% are female, 28.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 42.9 |
| Estimated audience size | 2,440,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 31% |
The strongest cross-interests of the JYSK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 2.17× | ||
| 02 | Flower bouquet | Home & Garden | 1.94× | ||
| 03 | New Year's Day | Home & Garden | 1.93× | ||
| 04 | Knitting needle | Fashion & Accessoires | 1.89× | ||
| 05 | Balcony | Home & Garden | 1.80× | ||
| 06 | Ude og Hjemme | News | 1.77× | ||
| 07 | ALT for damerne | News | 1.74× | ||
| 08 | Sewing | Home & Garden | 1.73× | ||
| 09 | Cottage | Travel & Leisure | 1.72× | ||
| 10 | Crochet | Home & Garden | 1.71× | ||
| 11 | Bo Bedre | Home & Garden | 1.71× | ||
| 12 | ILVA | Home & Garden | 1.65× | ||
| 13 | Cotton | Fashion & Accessoires | 1.62× | ||
| 14 | Holiday cottage | Travel & Leisure | 1.58× | ||
| 15 | Summer house | Travel & Leisure | 1.57× | ||
| 16 | H.O.M.E. | Home & Garden | 1.57× | ||
| 17 | Knitting | Home & Garden | 1.57× | ||
| 18 | Yarn | Fashion & Accessoires | 1.54× | ||
| 19 | Danish design | Home & Garden | 1.52× | ||
| 20 | Terraced house | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.04× | |
| Travelling | THRILL | 0.90× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.