A data profile of the people who buy, follow and care about Cotton in Denmark — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 850,635 people in Denmark.
Cotton has an estimated audience of 850,635 people in Denmark. 78.7% are female, 21.3% are male, average age 45.9. Top brand affinities: JYSK, Flower, Gina Tricot, Hobby, Flower bouquet.
Top brand affinities include JYSK, Flower, Gina Tricot, with strongest over-indexing on JYSK (1.62× the country average).
Demographically, the Cotton audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Cotton fan in Denmark is more female, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for JYSK.
The key figures that characterise the Cotton profile in Denmark.
78.7% are female, 21.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 45.9 |
| Estimated audience size | 850,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Cotton audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal rights | Politics & Society | 2.02× | ||
| 02 | Flower bouquet | Home & Garden | 2.00× | ||
| 03 | Natural skin care | Beauty & Wellness | 1.96× | ||
| 04 | Sewing machine | Home & Garden | 1.88× | ||
| 05 | Department store | Shopping | 1.87× | ||
| 06 | Pet store | Pets & Animals | 1.85× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 1.79× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.78× | ||
| 09 | Local food | Food & Beverages | 1.74× | ||
| 10 | Auction | Shopping | 1.72× | ||
| 11 | Mattress | Home & Garden | 1.68× | ||
| 12 | High school | Business & Career | 1.66× | ||
| 13 | Zara | Shopping | 1.63× | ||
| 14 | Porcelain | Home & Garden | 1.63× | ||
| 15 | Fair trade | Business & Career | 1.63× | ||
| 16 | JYSK | Home & Garden | 1.62× | ||
| 17 | Handmade jewelry | Fashion & Accessoires | 1.56× | ||
| 18 | Flower | Home & Garden | 1.55× | ||
| 19 | Georg Jensen | Home & Garden | 1.54× | ||
| 20 | Hobby | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| DIY Mentality | THRILL | 1.25× | |
| Luxury Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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