A data profile of the people who buy, follow and care about Auction in Denmark — modelled from more than twelve digital signal sources. Auction has an estimated audience of 680,711 people in Denmark.
Auction has an estimated audience of 680,711 people in Denmark. 39.8% are female, 60.2% are male, average age 47.6. Top brand affinities: JYSK, Gina Tricot, Summer house, Knitting needle, H.O.M.E..
Top brand affinities include JYSK, Gina Tricot, Summer house, with strongest over-indexing on JYSK (1.71× the country average).
Demographically, the Auction audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Auction fan in Denmark is more male, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for JYSK.
The key figures that characterise the Auction profile in Denmark.
39.8% are female, 60.2% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 47.6 |
| Estimated audience size | 680,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Auction audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
The strongest cross-interests of the Auction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 2.35× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 2.30× | ||
| 03 | Home Interior Design | Home & Garden | 2.26× | ||
| 04 | Balcony | Home & Garden | 2.22× | ||
| 05 | New Year's Day | Home & Garden | 2.14× | ||
| 06 | Architecture & Design | Business & Career | 2.11× | ||
| 07 | Sewing | Home & Garden | 2.01× | ||
| 08 | Ude og Hjemme | News | 2.01× | ||
| 09 | Crochet | Home & Garden | 1.98× | ||
| 10 | Cottage | Travel & Leisure | 1.92× | ||
| 11 | H.O.M.E. | Home & Garden | 1.89× | ||
| 12 | ALT for damerne | News | 1.79× | ||
| 13 | Summer house | Travel & Leisure | 1.78× | ||
| 14 | Holiday cottage | Travel & Leisure | 1.77× | ||
| 15 | Knitting | Home & Garden | 1.73× | ||
| 16 | JYSK | Home & Garden | 1.71× | ||
| 17 | Color | Home & Garden | 1.69× | ||
| 18 | Climate | Politics & Society | 1.68× | ||
| 19 | Terraced house | Home & Garden | 1.56× | ||
| 20 | Airbnb | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Early Adopter Mentality | POWER | 1.04× | |
| Travelling | THRILL | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Travelling | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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