A data profile of the people who buy, follow and care about Coupons in Denmark — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 927,682 people in Denmark.
Coupons has an estimated audience of 927,682 people in Denmark. 61.1% are female, 38.9% are male, average age 46.8. Top brand affinities: Blouse, Children's clothing, Skirt, Ude og Hjemme, Home Interior Design.
Top brand affinities include Blouse, Children's clothing, Skirt, with strongest over-indexing on Blouse (1.81× the country average).
Demographically, the Coupons audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Coupons fan in Denmark is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Blouse.
The key figures that characterise the Coupons profile in Denmark.
61.1% are female, 38.9% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 46.8 |
| Estimated audience size | 927,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Coupons audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Tilbury | Beauty & Wellness | 2.86× | ||
| 02 | COS | Shopping | 2.18× | ||
| 03 | Tablecloth | Home & Garden | 2.06× | ||
| 04 | Nightlight | Travel & Leisure | 2.05× | ||
| 05 | Home accessories | Home & Garden | 2.04× | ||
| 06 | Hand washing | Home & Garden | 1.96× | ||
| 07 | Blouse | Fashion & Accessoires | 1.81× | ||
| 08 | Home Decoration & Design | Home & Garden | 1.80× | ||
| 09 | Microwave oven | Home & Garden | 1.70× | ||
| 10 | Party dress | Fashion & Accessoires | 1.70× | ||
| 11 | Gown | Fashion & Accessoires | 1.65× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.63× | ||
| 13 | Skirt | Fashion & Accessoires | 1.63× | ||
| 14 | Home Interior Design | Home & Garden | 1.63× | ||
| 15 | Design & Interior | Home & Garden | 1.60× | ||
| 16 | Cardigan (sweater) | Fashion & Accessoires | 1.58× | ||
| 17 | Ellos | Shopping | 1.54× | ||
| 18 | Ude og Hjemme | News | 1.53× | ||
| 19 | Motatos | Shopping | 1.53× | ||
| 20 | Bedroom furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.79× | |
| Urban Lifestyle | OPEN | 1.25× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Patriotism | CONSERVATISM | 0.99× | |
| Early Adopter Mentality | POWER | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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