A data profile of the people who buy, follow and care about Coupons in Finland — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 650,548 people in Finland.
Coupons has an estimated audience of 650,548 people in Finland. 64.7% are female, 35.3% are male, average age 46.8. Top brand affinities: Boutiques, Children's clothing, Skirt, Blouse, Skechers.
Top brand affinities include Boutiques, Children's clothing, Skirt, with strongest over-indexing on Boutiques (1.61× the country average).
Demographically, the Coupons audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Coupons fan in Finland is more female, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Boutiques.
The key figures that characterise the Coupons profile in Finland.
64.7% are female, 35.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 46.8 |
| Estimated audience size | 650,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Coupons audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skechers | Fashion & Accessoires | 1.84× | ||
| 02 | Licensed practical nurse | Kids & Family | 1.82× | ||
| 03 | Sofa bed | Home & Garden | 1.81× | ||
| 04 | Staycation | Home & Garden | 1.76× | ||
| 05 | Blouse | Fashion & Accessoires | 1.73× | ||
| 06 | Ethical consumerism | Shopping | 1.69× | ||
| 07 | Edenred | Business & Career | 1.69× | ||
| 08 | Bathtub | Beauty & Wellness | 1.66× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.63× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.61× | ||
| 11 | Bedroom furniture | Home & Garden | 1.61× | ||
| 12 | Skirt | Fashion & Accessoires | 1.60× | ||
| 13 | Commercial mortgage | Business & Career | 1.59× | ||
| 14 | Saving | Business & Career | 1.57× | ||
| 15 | Bubbleroom | Shopping | 1.53× | ||
| 16 | Cellbes | Fashion & Accessoires | 1.52× | ||
| 17 | Postimees | News | 1.51× | ||
| 18 | Kitchenware | Home & Garden | 1.51× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.50× | ||
| 20 | Leggings | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.11× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Urban Lifestyle | OPEN | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Travelling | THRILL | 0.89× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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