A data profile of the people who buy, follow and care about Coupons in Netherlands — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 2,269,644 people in Netherlands.
The average Coupons fan in Netherlands is 44.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Scapino, Hornbach, with strongest over-indexing on Google Maps (2.05× the country average).
Demographically, the Coupons audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Coupons fan in Netherlands is more female, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Coupons profile in Netherlands.
64.8% are female, 35.2% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 44.9 |
| Estimated audience size | 2,269,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Coupons audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~700K | 1.24× | |
| 02 | North Holland | ~500K | 1.21× | |
| 03 | North Brabant | ~400K | 1.12× | |
| 04 | Limburg | ~200K | 1.09× | |
| 05 | Flevoland | ~70K | 1.07× | |
| 06 | Gelderland | ~300K | 1.02× | |
| 07 | Overijssel | ~200K | 1.00× | |
| 08 | Utrecht | ~200K | 0.95× | |
| 09 | Groningen | ~70K | 0.94× | |
| 10 | Friesland | ~80K | 0.93× | |
| 11 | Drenthe | ~60K | 0.90× | |
| 12 | Zeeland | ~40K | 0.90× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scapino | Fashion & Accessoires | 3.24× | ||
| 02 | Shoeby | Shopping | 3.17× | ||
| 03 | MS Mode | Fashion & Accessoires | 2.90× | ||
| 04 | Blokker | Technology & Electronics | 2.90× | ||
| 05 | Garden furniture | Home & Garden | 2.73× | ||
| 06 | WE Fashion | Fashion & Accessoires | 2.62× | ||
| 07 | MSN | News | 2.60× | ||
| 08 | JYSK | Home & Garden | 2.54× | ||
| 09 | Bruna (company) | Literature | 2.40× | ||
| 10 | Discounting | Shopping | 2.39× | ||
| 11 | Google Maps | Internet & Social Media | 2.05× | ||
| 12 | Indeed.com | Business & Career | 1.95× | ||
| 13 | Nice | Travel & Leisure | 1.92× | ||
| 14 | Adventure | Travel & Leisure | 1.91× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.77× | ||
| 16 | Rotterdam | Travel & Leisure | 1.69× | ||
| 17 | Hornbach | Shopping | 1.60× | ||
| 18 | Soccer | Sports | 1.60× | ||
| 19 | Rituals | Beauty & Wellness | 1.56× | ||
| 20 | Kwantum | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.14× | |
| Design Affinity | PREMIUM | 2.02× | |
| Price Sensitivity | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.99× | |
| Urban Lifestyle | OPEN | 1.13× |
Coupons has an estimated audience of 2,269,644 people in Netherlands, concentrated in Zuid-Holland and North Holland.
64.8% of Coupons fans are female, 35.2% are male, with an average age of 44.9 years.
Coupons fans show strongest brand affinity for Google Maps (2.05×), Scapino (3.24×), and Hornbach (1.6×) over the country average.
Coupons fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on Scapino (3.24×), Hornbach (1.6×), Soccer (1.6×), and Kwantum (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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