A data profile of the people who buy, follow and care about Discounting in Netherlands — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 2,045,745 people in Netherlands.
Discounting has an estimated audience of 2,045,745 people in Netherlands. 65.1% are female, 34.9% are male, average age 46.8. Top brand affinities: Buy one, get one free, Deal of the day, Groupon, Loyalty program, Jumbo (supermarket).
Top brand affinities include Buy one, get one free, Deal of the day, Groupon, with strongest over-indexing on Buy one, get one free (12.42× the country average).
Demographically, the Discounting audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Discounting fan in Netherlands is more female, around 46.8 years old, with strong Indulgence tendencies and a notable affinity for Buy one, get one free.
The key figures that characterise the Discounting profile in Netherlands.
65.1% are female, 34.9% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 46.8 |
| Estimated audience size | 2,045,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Discounting audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
The strongest cross-interests of the Discounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roland Garros | Sports | 13.90× | ||
| 02 | Buy one, get one free | Shopping | 12.42× | ||
| 03 | Loyalty program | Shopping | 11.09× | ||
| 04 | Groupon | Internet & Social Media | 8.17× | ||
| 05 | Deal of the day | Shopping | 6.65× | ||
| 06 | Household goods | Home & Garden | 4.08× | ||
| 07 | Child development | Business & Career | 2.73× | ||
| 08 | AliExpress | Shopping | 2.32× | ||
| 09 | Lidl | Shopping | 1.91× | ||
| 10 | Primark | Shopping | 1.91× | ||
| 11 | Etos | Health | 1.88× | ||
| 12 | Jumbo (supermarket) | Shopping | 1.82× | ||
| 13 | Comedy movies | Movies & TV | 1.82× | ||
| 14 | Internet & Social Media | 1.79× | |||
| 15 | Hornbach | Shopping | 1.77× | ||
| 16 | Rock music | Music & Radio | 1.75× | ||
| 17 | Aldi | Shopping | 1.74× | ||
| 18 | Cooking | Food & Beverages | 1.71× | ||
| 19 | Kruidvat | Shopping | 1.59× | ||
| 20 | Rabobank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Price Sensitivity | PREMIUM | 1.52× | |
| Travelling | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Individualism | JOY | 0.93× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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