Rascasse Audience Intelligence

Discounting Audience in United States

A data profile of the people who buy, follow and care about Discounting in United States — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 21,669,397 people in United States.

#1010among Topic in United States#66in Shopping

The average Discounting fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Deal of the day, Pandora, Loyalty program, with strongest over-indexing on Deal of the day (5.19× the country average).

Demographically, the Discounting audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discounting fan in United States is more female, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discounting profile in United States.

Audience size
21.7M
in United States
Gender
55.8%♀
44.2% male
Age
44.1
average years
Country rank
#1474
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Discounting fans

55.8% are female, 44.2% are male, average age 44.1.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Discounting audience in United States
MetricValue
Female55.8%
Male44.2%
Average age44.1
Estimated audience size21,669,397
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Discounting audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Discounting audience comes from United States.

Worldwide audience distribution share by country for Discounting
CountryShare
United States14.6%
Brazil10.8%
Italy9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discounting audience in United States is strongest.

Fig. 05

Top regions by affinity

Discounting fans by region: top regions in United States
#RegionReachAffinity×
01California~7M2.86×
02Hawaii~100K1.37×
03Washington~600K1.34×
04Utah~200K1.26×
05Oregon~300K1.24×
06Alaska~60K1.22×
07Vermont~50K1.20×
08Nevada~200K1.15×
09New York~1.5M1.14×
10North Dakota~50K1.12×
11South Dakota~60K1.11×
12Massachusetts~500K1.09×
13Montana~60K1.07×
14Rhode Island~70K1.03×
15Delaware~60K1.03×
16West Virginia~100K0.99×
17Maine~80K0.99×
18Idaho~100K0.98×
19New Hampshire~80K0.98×
20Washington, District of Columbia~60K0.98×
21New Jersey~500K0.96×
22New Mexico~100K0.96×
23Arizona~400K0.95×
24Colorado~300K0.94×
25Nebraska~100K0.94×
26Maryland~300K0.93×
27Connecticut~200K0.93×
28Mississippi~200K0.93×
29Virginia~500K0.92×
30Arkansas~200K0.92×
31Kansas~200K0.92×
32Texas~1.5M0.90×
33Iowa~200K0.90×
34Oklahoma~200K0.89×
35Wisconsin~300K0.88×
36Louisiana~200K0.88×
37Illinois~600K0.87×
38Kentucky~200K0.87×
39South Carolina~300K0.86×
40Minnesota~300K0.86×
41Alabama~300K0.86×
42Georgia~600K0.85×
43Indiana~300K0.84×
44Missouri~300K0.83×
45Tennessee~400K0.82×
46Pennsylvania~600K0.79×
47North Carolina~500K0.78×
48Florida~1M0.77×
49Michigan~400K0.77×
50Ohio~500K0.76×
Fig. 06

Affinity by region

Affinity by region — Discounting, United States
0.76×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discounting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discounting audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires6.95×
02Deal of the dayShopping5.19×
03Bargain HuntersShopping4.92×
04Loyalty programShopping4.46×
05ZaraShopping3.11×
06Natural foodsFood & Beverages3.03×
07Child developmentBusiness & Career2.65×
08MoisturizerHome & Garden2.54×
09GrouponInternet & Social Media2.42×
10Diaper bagKids & Family2.32×
11Vehicle insuranceCars & Mobility2.11×
12Black Friday (shopping)Shopping2.08×
13Cyber MondayShopping1.96×
14Discount storesShopping1.85×
15MilkFood & Beverages1.81×
16Dollar GeneralShopping1.77×
17Staples (Canada)Business & Career1.75×
18Planet FitnessSports1.70×
19Trader Joe'sShopping1.58×
20LeatherFashion & Accessoires1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discounting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discounting audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.83×
IndulgenceJOY1.77×
Family OrientationCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discounting audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
TraditionCONSERVATISM0.83×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Discounting have in United States?

Discounting has an estimated audience of 21,669,397 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Discounting fans?

55.8% of Discounting fans are female, 44.2% are male, with an average age of 44.1 years.

03

Which brands do Discounting fans like most?

Discounting fans show strongest brand affinity for Deal of the day (5.19×), Pandora (6.95×), and Loyalty program (4.46×) over the country average.

04

Where do Discounting fans live in United States?

Discounting fans in United States are most concentrated in California (reach ~7M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Discounting fans also like?

Beyond Discounting itself, the audience over-indexes on Pandora (6.95×), Loyalty program (4.46×), Dollar General (1.77×), and Black Friday (shopping) (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Discounting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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