Discounting Audience in United States

Discounting has an estimated audience of 21,669,397 people in United States. 55.8% are female, 44.2% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Staples (Canada), Deal of the day, Planet Fitness, Diaper bag, Hobby Lobby.

The average Discounting fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staples (Canada), Deal of the day, Planet Fitness, with strongest over-indexing on Staples (Canada) (3.88× the country average). Demographically, the Discounting audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Discounting fans

Demographic split for Discounting audience in United States
MetricValue
Female55.8%
Male44.2%
Average age44.1
Estimated audience size21,669,397

Audience persona

The typical Discounting fan in United States is more female, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Discounting in United States
RegionReachAffinity
California8,023,4373.37×
Texas1,809,4750.97×
New York1,597,0001.32×
Florida1,111,4940.76×
Washington679,0761.56×
Illinois634,0920.88×
New Jersey596,4271.08×
Georgia556,7980.83×
Massachusetts546,2171.28×
Virginia498,9540.95×
Pennsylvania497,2590.68×
Arizona437,7200.99×
North Carolina419,5360.64×
Ohio382,5230.57×
Oregon358,5411.44×
Maryland352,3180.95×
Colorado341,0991×
Michigan322,2140.57×
Nevada308,1501.47×
Utah291,6001.5×
Indiana241,4810.61×
Tennessee223,3530.51×
Minnesota213,4630.69×
Hawaii206,2952.21×
South Carolina202,1880.62×
Connecticut193,9380.89×
Wisconsin174,8170.54×
Missouri160,0140.46×
Kentucky149,6000.55×
Louisiana148,1560.53×
Oklahoma144,7700.6×
Alabama131,0150.43×
Kansas114,3550.67×
Arkansas103,6230.58×
Mississippi99,9790.56×
Iowa90,4690.51×
Idaho88,9220.82×
New Mexico82,8080.76×
West Virginia82,5370.82×
Alaska82,3661.78×
Nebraska72,1440.66×
Montana71,8011.19×
South Dakota70,8711.41×
North Dakota69,0051.55×
New Hampshire68,0070.8×
Wyoming66,7682.08×
Rhode Island65,6690.95×
Maine65,6300.85×
Vermont64,5901.7×
Delaware58,8090.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discounting audience
BrandAffinityCategory
Staples (Canada)3.88×Business & Career
Deal of the day4.16×Shopping
Planet Fitness2.67×Sports
Diaper bag4.24×Kids & Family
Hobby Lobby2.38×Home & Garden
Wedding dress4.21×Fashion & Accessoires
Aldi2.29×Shopping
MSN2.31×News
Best Buy2.19×Shopping
Dollar General2.07×Shopping
Great Clips3.18×Beauty & Wellness
Kate Spade4.7×Fashion & Accessoires
Vehicle insurance2.53×Cars & Mobility
Dollar Tree1.74×Shopping
Pandora4.25×Fashion & Accessoires
Ponytail4.66×Fashion & Accessoires
Natural foods3.35×Food & Beverages
Black Friday (shopping)1.93×Shopping
WhatsApp2.3×Internet & Social Media
Marshalls1.75×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discounting audience
TraitClusterScore
Price SensitivityPREMIUM1.83
Family OrientationCONSERVATISM1.52
IndulgenceJOY1.38
Luxury OrientationPREMIUM1.37
Design AffinityPREMIUM1.32
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Discounting
CountryShare
United States14.6%
Brazil10.8%
Italy9.9%

See Discounting audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Discounting have in United States?

Discounting has an estimated audience of 21,669,397 people in United States, concentrated in California and Texas.

What is the gender split and age of Discounting fans?

55.8% of Discounting fans are female, 44.2% are male, with an average age of 44.1 years.

Which brands do Discounting fans like most?

Discounting fans show strongest brand affinity for Staples (Canada) (3.88×), Deal of the day (4.16×), and Planet Fitness (2.67×) over the country average.

Where do Discounting fans live in United States?

Discounting fans in United States are most concentrated in California (reach 8,023,437), Texas (reach 1,809,475), and New York (reach 1,597,000). These three regions account for the largest share of the active audience.

What other brands do Discounting fans also like?

Beyond Discounting itself, the audience over-indexes on Deal of the day (4.16×), Planet Fitness (2.67×), Diaper bag (4.24×), and Hobby Lobby (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.