Loyalty program Audience in United States

Loyalty program logo

Loyalty program has an estimated audience of 11,470,793 people in United States. 62.2% are female, 37.8% are male, average age 42.0. Top regions: California, New York, Texas. Top brand affinities: Discount card, Chewy, Bag, Smart Shopping, Online shopping malls.

The average Loyalty program fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Discount card, Chewy, Bag, with strongest over-indexing on Discount card (31.05× the country average). Demographically, the Loyalty program audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Loyalty program fans

Demographic split for Loyalty program audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.0
Estimated audience size11,470,793

Audience persona

The typical Loyalty program fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Discount card.

Top regions in United States

Top regions ranked by reach for Loyalty program in United States
RegionReachAffinity
California1,461,9571.16×
New York1,078,9221.68×
Texas973,4780.99×
Florida808,2751.04×
Illinois442,1221.16×
Georgia417,1761.18×
Pennsylvania393,8721.02×
Ohio386,7611.09×
North Carolina352,0571.02×
New Jersey314,8571.08×
Michigan294,4250.98×
Virginia287,9321.03×
Massachusetts253,1131.12×
Tennessee247,9831.08×
Washington221,9150.96×
Indiana213,8761.02×
Arizona213,1180.91×
Missouri202,9331.1×
Colorado190,4971.05×
Maryland188,1580.95×
South Carolina185,3971.07×
Kentucky174,9591.22×
Louisiana165,0881.12×
Minnesota155,0990.94×
Wisconsin151,0670.88×
Alabama148,9670.93×
Oklahoma126,7481×
Oregon117,3600.89×
Connecticut114,6671×
Mississippi113,6791.2×
Nevada112,6211.02×
Arkansas104,3571.1×
Kansas83,7940.93×
Iowa83,6640.89×
Utah83,5030.81×
Nebraska54,2660.94×
West Virginia51,6160.97×
New Hampshire43,8180.97×
Idaho43,3310.75×
Hawaii41,3930.84×
Washington, District of Columbia37,0151.07×
New Mexico33,8960.59×
Montana29,9350.94×
Maine29,8490.73×
Rhode Island27,3780.75×
North Dakota26,1531.11×
Delaware24,5180.77×
Vermont24,4801.22×
South Dakota22,8320.86×
Alaska20,2910.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loyalty program audience
BrandAffinityCategory
Discount card31.05×Shopping
Chewy9.03×Shopping
Bag11.88×Fashion & Accessoires
Smart Shopping32.81×Shopping
Online shopping malls17.01×Shopping
Cat lovers16.31×Pets & Animals
Ali Baba33.51×Politics & Society
Cash on delivery26.24×Business & Career
Cashback reward program14.07×Shopping
Macy's3.7×Shopping
Online Clothes Shopping33.72×Shopping
Special Offers14.64×Shopping
OLX19.3×Shopping
Women's fashion10.12×Fashion & Accessoires
Beauty & Fashion6.14×Beauty & Wellness
Free product15.92×Fashion & Accessoires
Flipkart12.13×Shopping
Dog lovers3.93×Pets & Animals
Party dress6.08×Fashion & Accessoires
Discounting4.46×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loyalty program audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
Risk AppetiteTHRILL1.95
Price SensitivityPREMIUM1.87
TravellingTHRILL1.47
Quality AwarenessPREMIUM1.4
Family OrientationCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Loyalty program
CountryShare
United States28.1%
Brazil6.1%
India5.2%

See Loyalty program audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Loyalty program have in United States?

Loyalty program has an estimated audience of 11,470,793 people in United States, concentrated in California and New York.

What is the gender split and age of Loyalty program fans?

62.2% of Loyalty program fans are female, 37.8% are male, with an average age of 42.0 years.

Which brands do Loyalty program fans like most?

Loyalty program fans show strongest brand affinity for Discount card (31.05×), Chewy (9.03×), and Bag (11.88×) over the country average.

Where do Loyalty program fans live in United States?

Loyalty program fans in United States are most concentrated in California (reach 1,461,957), New York (reach 1,078,922), and Texas (reach 973,478). These three regions account for the largest share of the active audience.

What other brands do Loyalty program fans also like?

Beyond Loyalty program itself, the audience over-indexes on Chewy (9.03×), Bag (11.88×), Smart Shopping (32.81×), and Online shopping malls (17.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loyalty program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.