Rascasse Audience Intelligence

Loyalty program Audience in United States

A data profile of the people who buy, follow and care about Loyalty program in United States — modelled from more than twelve digital signal sources. Loyalty program has an estimated audience of 11,470,793 people in United States.

#2044among Topic in United States#95in Shopping

The average Loyalty program fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discount card, Chewy, Bag, with strongest over-indexing on Discount card (31.05× the country average).

Demographically, the Loyalty program audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loyalty program fan in United States is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount card.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loyalty program profile in United States.

Audience size
11.5M
in United States
Gender
62.2%♀
37.8% male
Age
42.0
average years
Country rank
#3120
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loyalty program fans

62.2% are female, 37.8% are male, average age 42.0.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Loyalty program audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.0
Estimated audience size11,470,793
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Loyalty program audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Loyalty program audience comes from United States.

Worldwide audience distribution share by country for Loyalty program
CountryShare
United States28.1%
Brazil6.1%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loyalty program audience in United States is strongest.

Fig. 05

Top regions by affinity

Loyalty program fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K1.42×
02Louisiana~200K1.32×
03Georgia~400K1.11×
04California~1.5M1.10×
05Missouri~200K1.10×
06South Carolina~200K1.10×
07Mississippi~100K1.09×
08North Carolina~400K1.08×
09Florida~800K1.07×
10Kentucky~200K1.07×
11Illinois~400K1.06×
12Massachusetts~200K1.06×
13New Jersey~300K1.05×
14Virginia~300K1.05×
15Colorado~200K1.05×
16Washington, District of Columbia~40K1.05×
17North Dakota~20K1.05×
18Ohio~400K1.04×
19Tennessee~200K1.04×
20Kansas~90K1.04×
21Vermont~20K1.04×
22Arkansas~100K1.02×
23Connecticut~100K1.01×
24Indiana~200K0.99×
25Nevada~100K0.99×
26Alaska~20K0.99×
27Pennsylvania~400K0.98×
28Wisconsin~200K0.98×
29Oklahoma~100K0.98×
30New Hampshire~40K0.98×
31Montana~30K0.98×
32South Dakota~30K0.98×
33Michigan~300K0.97×
34Nebraska~60K0.97×
35West Virginia~50K0.97×
36Hawaii~50K0.97×
37Washington~200K0.96×
38Minnesota~200K0.96×
39Oregon~100K0.96×
40Rhode Island~40K0.96×
41Alabama~200K0.95×
42Texas~900K0.94×
43Arizona~200K0.94×
44Delaware~30K0.94×
45Maryland~200K0.93×
46Iowa~90K0.93×
47Utah~90K0.92×
48Idaho~50K0.92×
49Maine~40K0.92×
50New Mexico~50K0.89×
Fig. 06

Affinity by region

Affinity by region — Loyalty program, United States
0.89×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loyalty program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loyalty program audience
#·InterestCategoryAffinity×
01Online Clothes ShoppingShopping33.72×
02Ali BabaPolitics & Society33.51×
03Smart ShoppingShopping32.81×
04Discount cardShopping31.05×
05Cash on deliveryBusiness & Career26.24×
06OLXShopping19.30×
07Online shopping mallsShopping17.01×
08Cat loversPets & Animals16.31×
09Free productFashion & Accessoires15.92×
10Special OffersShopping14.64×
11Cashback reward programShopping14.07×
12FlipkartShopping12.13×
13BagFashion & Accessoires11.88×
14Women's fashionFashion & Accessoires10.12×
15ChewyShopping9.03×
16Beauty & FashionBeauty & Wellness6.14×
17Party dressFashion & Accessoires6.08×
18DiscountingShopping4.46×
19Dog loversPets & Animals3.93×
20Macy'sShopping3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loyalty program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loyalty program audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM6.64×
CreativityOPEN1.36×
Pet OwnershipJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loyalty program audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
MindfulnessBALANCE0.86×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loyalty program have in United States?

Loyalty program has an estimated audience of 11,470,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Loyalty program fans?

62.2% of Loyalty program fans are female, 37.8% are male, with an average age of 42.0 years.

03

Which brands do Loyalty program fans like most?

Loyalty program fans show strongest brand affinity for Discount card (31.05×), Chewy (9.03×), and Bag (11.88×) over the country average.

04

Where do Loyalty program fans live in United States?

Loyalty program fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Loyalty program fans also like?

Beyond Loyalty program itself, the audience over-indexes on Chewy (9.03×), Bag (11.88×), Smart Shopping (32.81×), and Online shopping malls (17.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Loyalty program audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loyalty program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →