Cat lovers Audience in United States

Cat lovers has an estimated audience of 4,802,535 people in United States. 69.6% are female, 30.4% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Loyalty program, Enterprise Rent-A-Car, Christina Hendricks, Pet store, Google Maps.

The average Cat lovers fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Loyalty program, Enterprise Rent-A-Car, Christina Hendricks, with strongest over-indexing on Loyalty program (12.62× the country average). Demographically, the Cat lovers audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Cat lovers fans

Demographic split for Cat lovers audience in United States
MetricValue
Female69.6%
Male30.4%
Average age34.5
Estimated audience size4,802,535

Audience persona

The typical Cat lovers fan in United States is more female, around 34.5 years old, with strong Pet Ownership tendencies and a notable affinity for Loyalty program.

Top regions in United States

Top regions ranked by reach for Cat lovers in United States
RegionReachAffinity
California377,1210.71×
Texas236,5470.57×
Florida203,0460.62×
New York157,9470.59×
Illinois119,6740.75×
Pennsylvania118,2100.73×
North Carolina89,2990.62×
Michigan82,6330.66×
Ohio79,0550.53×
New Jersey75,1120.61×
Georgia72,8280.49×
Virginia72,0710.62×
Arizona67,8470.69×
Washington62,5040.65×
Indiana57,6220.66×
Tennessee57,3600.6×
Massachusetts57,1080.6×
Wisconsin54,7950.76×
Maryland50,1960.61×
Minnesota48,9570.71×
Colorado47,1680.62×
Missouri45,4700.59×
Alabama43,9990.66×
Oregon41,9610.76×
South Carolina41,6170.58×
Connecticut37,2180.77×
Kentucky35,8860.6×
Louisiana34,8290.56×
Oklahoma34,0330.64×
Mississippi33,5760.85×
Iowa32,4080.82×
Arkansas32,3140.82×
Kansas32,0030.85×
New Mexico31,5181.31×
Utah30,8290.72×
West Virginia30,0291.34×
Idaho27,7301.15×
Alaska27,6612.69×
New Hampshire26,6461.41×
Montana26,5251.99×
Nebraska26,0921.08×
Maine25,7141.49×
Hawaii24,4521.18×
Nevada24,0240.52×
South Dakota23,8012.14×
North Dakota23,1742.35×
Wyoming22,4233.15×
Rhode Island22,0541.44×
Vermont21,6912.57×
Delaware19,7501.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cat lovers audience
BrandAffinityCategory
Loyalty program12.62×Shopping
Enterprise Rent-A-Car6.42×Cars & Mobility
Christina Hendricks16.6×Movies & TV
Pet store4.94×Pets & Animals
Google Maps2.87×Internet & Social Media
Groupon4.4×Internet & Social Media
Indeed.com2.79×Business & Career
Autism Awareness6.25×Health
Diabetes mellitus awareness4.3×Health
Travel photography4.36×Technology & Electronics
Capital One2.55×Business & Career
Pet food2.88×Pets & Animals
Lace wig3.44×Beauty & Wellness
Google News3.49×News
Planet Fitness2.34×Sports
Deal of the day3.49×Shopping
Singer-songwriter2.2×Music & Radio
Fine-art photography4.33×Technology & Electronics
Bored Panda5.27×Internet & Social Media
Wildlife photography3.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cat lovers audience
TraitClusterScore
Pet OwnershipJOY2.19
LGBTQ+ IdentityOPEN2.17
Design AffinityPREMIUM1.54
Luxury OrientationPREMIUM1.46
SustainabilityBALANCE1.42
MindfulnessBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Cat lovers
CountryShare
Japan25.2%
United States16.7%
China11.5%

See Cat lovers audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Cat lovers have in United States?

Cat lovers has an estimated audience of 4,802,535 people in United States, concentrated in California and Texas.

What is the gender split and age of Cat lovers fans?

69.6% of Cat lovers fans are female, 30.4% are male, with an average age of 34.5 years.

Which brands do Cat lovers fans like most?

Cat lovers fans show strongest brand affinity for Loyalty program (12.62×), Enterprise Rent-A-Car (6.42×), and Christina Hendricks (16.6×) over the country average.

Where do Cat lovers fans live in United States?

Cat lovers fans in United States are most concentrated in California (reach 377,121), Texas (reach 236,547), and Florida (reach 203,046). These three regions account for the largest share of the active audience.

What other brands do Cat lovers fans also like?

Beyond Cat lovers itself, the audience over-indexes on Enterprise Rent-A-Car (6.42×), Christina Hendricks (16.6×), Pet store (4.94×), and Google Maps (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cat lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.