Rascasse Audience Intelligence

Cat lovers Audience in United States

A data profile of the people who buy, follow and care about Cat lovers in United States — modelled from more than twelve digital signal sources. Cat lovers has an estimated audience of 4,802,535 people in United States.

#3879among Topic in United States#161in Pets & Animals

The average Cat lovers fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Loyalty program, Groupon, International education, with strongest over-indexing on Loyalty program (16.31× the country average).

Demographically, the Cat lovers audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cat lovers fan in United States is more female, around 34.5 years old, with strong Pet Ownership tendencies and a notable affinity for Loyalty program.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cat lovers profile in United States.

Audience size
4.8M
in United States
Gender
69.6%♀
30.4% male
Age
34.5
average years
Country rank
#6937
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cat lovers fans

69.6% are female, 30.4% are male, average age 34.5.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Cat lovers audience in United States
MetricValue
Female69.6%
Male30.4%
Average age34.5
Estimated audience size4,802,535
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Cat lovers audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3916%
40-4917%
50+13%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Cat lovers audience comes from United States.

Worldwide audience distribution share by country for Cat lovers
CountryShare
Japan25.2%
United States16.7%
China11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cat lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Cat lovers fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.28×
02Alaska~10K1.24×
03Vermont~10K1.21×
04North Dakota~10K1.17×
05South Dakota~10K1.14×
06Montana~10K1.12×
07Texas~400K1.07×
08Hawaii~20K1.07×
09New Jersey~100K1.05×
10New Mexico~20K1.04×
11Maine~20K1.04×
12Rhode Island~20K1.04×
13West Virginia~20K1.03×
14Delaware~10K1.03×
15Nevada~50K1.02×
16New Hampshire~20K1.02×
17Kentucky~60K1.01×
18Oregon~60K1.01×
19New York~300K1.00×
20Illinois~200K1.00×
21Washington~100K0.99×
22Idaho~20K0.99×
23Washington, District of Columbia~10K0.99×
24North Carolina~100K0.98×
25Nebraska~20K0.98×
26Arizona~100K0.97×
27Virginia~100K0.96×
28Massachusetts~90K0.96×
29Utah~40K0.96×
30Arkansas~40K0.96×
31Florida~300K0.95×
32Oklahoma~50K0.95×
33Connecticut~50K0.94×
34Mississippi~40K0.94×
35Kansas~40K0.94×
36Pennsylvania~200K0.93×
37Maryland~80K0.93×
38Iowa~40K0.93×
39Indiana~80K0.92×
40South Carolina~70K0.92×
41Tennessee~90K0.89×
42Missouri~70K0.89×
43Wisconsin~60K0.89×
44Minnesota~60K0.89×
45Alabama~60K0.89×
46Michigan~100K0.88×
47Colorado~70K0.87×
48Louisiana~50K0.87×
49Georgia~100K0.86×
50Ohio~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Cat lovers, United States
0.86×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cat lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cat lovers audience
#·InterestCategoryAffinity×
01Loyalty programShopping16.31×
02International educationBusiness & Career13.45×
03Alvin and the ChipmunksMusic & Radio7.22×
04Michelle RodriguezMovies & TV7.08×
05Portrait paintingArts & Culture5.83×
06GrouponInternet & Social Media5.76×
07Bored PandaInternet & Social Media4.90×
08Deal of the dayShopping4.62×
09Abstract artArts & Culture3.77×
10Watercolor paintingArts & Culture3.49×
11Pet storePets & Animals3.45×
12Wildlife photographyTechnology & Electronics3.31×
13Travel photographyTechnology & Electronics3.10×
14Broadway theatreTravel & Leisure2.92×
15Cyber MondayShopping2.59×
16Digital photographyBusiness & Career2.58×
17Pet foodPets & Animals2.53×
18Modern artArts & Culture2.49×
19Veterinary medicineBusiness & Career2.46×
20Trader Joe'sShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cat lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cat lovers audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.46×
Community OrientationOPEN1.89×
MindfulnessBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cat lovers audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Social Media UsageJOY0.97×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cat lovers have in United States?

Cat lovers has an estimated audience of 4,802,535 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cat lovers fans?

69.6% of Cat lovers fans are female, 30.4% are male, with an average age of 34.5 years.

03

Which brands do Cat lovers fans like most?

Cat lovers fans show strongest brand affinity for Loyalty program (16.31×), Groupon (5.76×), and International education (13.45×) over the country average.

04

Where do Cat lovers fans live in United States?

Cat lovers fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cat lovers fans also like?

Beyond Cat lovers itself, the audience over-indexes on Groupon (5.76×), International education (13.45×), Deal of the day (4.62×), and Pet store (3.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Cat lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cat lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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