Watercolor painting Audience in United States

Watercolor painting logo

Watercolor painting has an estimated audience of 16,846,539 people in United States. 64.0% are female, 36.0% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Superman, Digital illustration, Computer Arts, Anime convention, Digital painting.

The average Watercolor painting fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Digital illustration, Computer Arts, with strongest over-indexing on Superman (2.85× the country average). Demographically, the Watercolor painting audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Watercolor painting fans

Demographic split for Watercolor painting audience in United States
MetricValue
Female64.0%
Male36.0%
Average age36.3
Estimated audience size16,846,539

Audience persona

The typical Watercolor painting fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Watercolor painting in United States
RegionReachAffinity
California1,847,0251×
Texas1,309,3800.9×
Florida1,021,2980.9×
New York879,4610.93×
Pennsylvania569,6251×
North Carolina520,0841.03×
Illinois515,0550.92×
Michigan466,2231.06×
Ohio464,0180.89×
Georgia438,4870.84×
Washington416,9131.23×
Virginia401,3840.98×
New Jersey386,6840.9×
Arizona370,4481.08×
Massachusetts340,1601.02×
Tennessee315,1170.93×
Indiana286,6530.93×
Colorado275,9401.04×
Minnesota274,9491.14×
Wisconsin256,4461.01×
Missouri248,2730.91×
Maryland241,9700.84×
South Carolina240,1480.95×
Alabama231,1350.98×
Oregon227,1181.18×
Utah203,3841.35×
Kentucky196,2020.93×
Oklahoma192,4591.03×
Louisiana190,9840.88×
Connecticut168,8681×
Iowa144,2141.04×
Mississippi142,0801.02×
Kansas138,1621.04×
Arkansas129,2070.93×
Idaho114,1381.35×
Nevada113,4130.7×
New Mexico84,0200.99×
West Virginia80,7181.03×
Nebraska77,5410.92×
New Hampshire76,4851.15×
Hawaii74,7651.03×
Maine71,4041.18×
Montana63,1971.35×
Rhode Island45,1560.84×
Alaska39,2681.09×
Washington, District of Columbia38,0220.75×
Vermont34,9391.18×
South Dakota34,0050.87×
Delaware33,6090.72×
North Dakota31,4220.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watercolor painting audience
BrandAffinityCategory
Superman2.85×Movies & TV
Digital illustration8.24×Arts & Culture
Computer Arts15.56×Technology & Electronics
Anime convention5.76×Literature
Digital painting12.32×Arts & Culture
Digital art5.94×Arts & Culture
Portrait painting10.56×Arts & Culture
Watercolor Artist14.26×Arts & Culture
ANTHEM12.61×Music & Radio
Sketchbook11.99×Literature
Art Collecting9.6×Arts & Culture
Graphics tablet14.81×Technology & Electronics
Anime and manga fandom4.35×Literature
Hunter × Hunter8.36×Literature
Illustration3.72×Arts & Culture
Beauty1.75×Beauty & Wellness
Rhianna (singer)6.3×Music & Radio
Otaku4.81×Literature
Pokémon (video game series)4.95×Games
Contemporary art3.96×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watercolor painting audience
TraitClusterScore
Design AffinityPREMIUM2.04
SustainabilityBALANCE1.92
LGBTQ+ IdentityOPEN1.87
Luxury OrientationPREMIUM1.6
DIY MentalityTHRILL1.54
Urban LifestyleOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Watercolor painting
CountryShare
United States14.8%
China12.5%
Japan12.3%

See Watercolor painting audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Watercolor painting have in United States?

Watercolor painting has an estimated audience of 16,846,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Watercolor painting fans?

64.0% of Watercolor painting fans are female, 36.0% are male, with an average age of 36.3 years.

Which brands do Watercolor painting fans like most?

Watercolor painting fans show strongest brand affinity for Superman (2.85×), Digital illustration (8.24×), and Computer Arts (15.56×) over the country average.

Where do Watercolor painting fans live in United States?

Watercolor painting fans in United States are most concentrated in California (reach 1,847,025), Texas (reach 1,309,380), and Florida (reach 1,021,298). These three regions account for the largest share of the active audience.

What other brands do Watercolor painting fans also like?

Beyond Watercolor painting itself, the audience over-indexes on Digital illustration (8.24×), Computer Arts (15.56×), Anime convention (5.76×), and Digital painting (12.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watercolor painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.