Rascasse Audience Intelligence

Watercolor painting Audience in United States

A data profile of the people who buy, follow and care about Watercolor painting in United States — modelled from more than twelve digital signal sources. Watercolor painting has an estimated audience of 16,846,539 people in United States.

#1397among Topic in United States#25in Arts & Culture

The average Watercolor painting fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital illustration, Superman, Computer Arts, with strongest over-indexing on Digital illustration (8.24× the country average).

Demographically, the Watercolor painting audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Watercolor painting fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Digital illustration.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Watercolor painting profile in United States.

Audience size
16.8M
in United States
Gender
64.0%♀
36.0% male
Age
36.3
average years
Country rank
#2043
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Watercolor painting fans

64.0% are female, 36.0% are male, average age 36.3.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Watercolor painting audience in United States
MetricValue
Female64.0%
Male36.0%
Average age36.3
Estimated audience size16,846,539
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Watercolor painting audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4916%
50+18%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Watercolor painting audience comes from United States.

Worldwide audience distribution share by country for Watercolor painting
CountryShare
United States14.8%
China12.5%
Japan12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Watercolor painting audience in United States is strongest.

Fig. 05

Top regions by affinity

Watercolor painting fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.49×
02Montana~70K1.44×
03Idaho~100K1.37×
04Washington~400K1.19×
05Maine~70K1.19×
06Alaska~40K1.18×
07Vermont~30K1.18×
08Oregon~200K1.17×
09Minnesota~300K1.13×
10New Hampshire~80K1.13×
11Wisconsin~300K1.06×
12Kansas~100K1.06×
13South Dakota~40K1.06×
14Iowa~100K1.05×
15Nebraska~90K1.04×
16Oklahoma~200K1.03×
17Hawaii~70K1.03×
18Arkansas~100K1.02×
19West Virginia~80K1.02×
20Colorado~300K1.01×
21North Carolina~500K1.00×
22Michigan~400K0.98×
23Massachusetts~300K0.98×
24New Mexico~80K0.98×
25Pennsylvania~600K0.97×
26Missouri~300K0.97×
27Connecticut~200K0.97×
28Mississippi~100K0.97×
29North Dakota~30K0.97×
30Arizona~300K0.96×
31Virginia~400K0.95×
32Kentucky~200K0.95×
33Indiana~300K0.94×
34South Carolina~200K0.93×
35Alabama~200K0.92×
36California~1.5M0.91×
37Texas~1.5M0.91×
38Tennessee~300K0.91×
39Rhode Island~50K0.90×
40Ohio~500K0.89×
41Louisiana~200K0.88×
42Illinois~500K0.86×
43New York~800K0.85×
44New Jersey~400K0.85×
45Georgia~400K0.82×
46Maryland~200K0.81×
47Delaware~40K0.80×
48Florida~900K0.79×
49Washington, District of Columbia~40K0.74×
50Nevada~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Watercolor painting, United States
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Watercolor painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Watercolor painting audience
#·InterestCategoryAffinity×
01Computer ArtsTechnology & Electronics15.56×
02Graphics tabletTechnology & Electronics14.81×
03Watercolor ArtistArts & Culture14.26×
04ANTHEMMusic & Radio12.61×
05Digital paintingArts & Culture12.32×
06SketchbookLiterature11.99×
07Portrait paintingArts & Culture10.56×
08Art CollectingArts & Culture9.60×
09Hunter × HunterLiterature8.36×
10Digital illustrationArts & Culture8.24×
11Rhianna (singer)Music & Radio6.30×
12Digital artArts & Culture5.94×
13Anime conventionLiterature5.76×
14Pokémon (video game series)Games4.95×
15OtakuLiterature4.81×
16Anime and manga fandomLiterature4.35×
17Contemporary artArts & Culture3.96×
18IllustrationArts & Culture3.72×
19SupermanMovies & TV2.85×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Watercolor painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Watercolor painting audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.73×
MindfulnessBALANCE1.70×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Watercolor painting audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Quality AwarenessPREMIUM0.83×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Watercolor painting have in United States?

Watercolor painting has an estimated audience of 16,846,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Watercolor painting fans?

64.0% of Watercolor painting fans are female, 36.0% are male, with an average age of 36.3 years.

03

Which brands do Watercolor painting fans like most?

Watercolor painting fans show strongest brand affinity for Digital illustration (8.24×), Superman (2.85×), and Computer Arts (15.56×) over the country average.

04

Where do Watercolor painting fans live in United States?

Watercolor painting fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Watercolor painting fans also like?

Beyond Watercolor painting itself, the audience over-indexes on Superman (2.85×), Computer Arts (15.56×), Anime convention (5.76×), and Digital painting (12.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Watercolor painting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Watercolor painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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