Sketchbook Audience in United States

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Sketchbook has an estimated audience of 4,033,344 people in United States. 63.2% are female, 36.8% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Product design, Dog breed, Nuts (film), Home equity.

The average Sketchbook fan in United States is 28.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Product design, Dog breed, with strongest over-indexing on UK garage (14.15× the country average). Demographically, the Sketchbook audience skews more female with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Sketchbook fans

Demographic split for Sketchbook audience in United States
MetricValue
Female63.2%
Male36.8%
Average age28.0
Estimated audience size4,033,344

Audience persona

The typical Sketchbook fan in United States is more female, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Sketchbook in United States
RegionReachAffinity
California527,7921.19×
Texas495,8531.43×
Florida324,3501.19×
New York241,9751.07×
Illinois173,0781.29×
Georgia152,4501.23×
North Carolina136,5391.13×
Pennsylvania133,1590.98×
Ohio115,3380.93×
Virginia110,9911.13×
New Jersey103,5951.01×
Michigan100,3590.95×
Washington93,1091.15×
Indiana86,7201.18×
Tennessee83,7661.04×
Arizona83,5071.01×
Maryland83,1801.2×
Missouri71,9991.11×
Massachusetts68,4500.86×
South Carolina62,1771.02×
Colorado60,4430.95×
Alabama57,3941.02×
Minnesota56,9400.99×
Wisconsin56,8920.94×
Oregon55,6001.2×
Louisiana52,8761.02×
Oklahoma51,3171.15×
Kentucky50,8481.01×
Utah44,4891.23×
Nevada39,0111×
Connecticut36,7360.91×
Kansas35,2011.11×
Arkansas34,9231.05×
Mississippi30,4400.92×
Iowa28,7490.87×
New Mexico22,0401.09×
Nebraska21,2161.05×
Idaho20,5931.02×
West Virginia20,2201.08×
Hawaii15,0480.87×
Maine12,5710.87×
New Hampshire11,3130.71×
Rhode Island11,0560.86×
Montana9,5550.85×
Washington, District of Columbia9,5040.78×
Delaware8,4190.76×
South Dakota6,8590.74×
Alaska6,6430.77×
North Dakota6,6090.8×
Vermont4,7540.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sketchbook audience
BrandAffinityCategory
UK garage14.15×Music & Radio
Product design4.47×Business & Career
Dog breed2×Pets & Animals
Nuts (film)9.3×Movies & TV
Home equity2.72×Home & Garden
Combat sport2×Sports
Isometric exercise10.8×Sports
Bank account2.94×Business & Career
Cam Ward4.25×Sports
Collectable1.76×Kids & Family
Natural rubber2.19×Cars & Mobility
Stamp collecting4.78×Home & Garden
Halsey, Oregon6.88×Travel & Leisure
Emilio Estefan11.99×Music & Radio
Jesse Plemons2.73×Movies & TV
Bridget Jones: The Edge of Reason15.85×Movies & TV
JDSU2.24×Business & Career
Nebraska Cornhuskers football2.45×Sports
Home staging3.53×Home & Garden
Jaws3.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sketchbook audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.81
Luxury OrientationPREMIUM1.89
SustainabilityBALANCE1.88
Early Adopter MentalityPOWER1.62
Pet OwnershipJOY1.56
Urban LifestyleOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Sketchbook
CountryShare
Japan23.4%
China16.8%
United States14.0%

See Sketchbook audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Sketchbook have in United States?

Sketchbook has an estimated audience of 4,033,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Sketchbook fans?

63.2% of Sketchbook fans are female, 36.8% are male, with an average age of 28.0 years.

Which brands do Sketchbook fans like most?

Sketchbook fans show strongest brand affinity for UK garage (14.15×), Product design (4.47×), and Dog breed (2×) over the country average.

Where do Sketchbook fans live in United States?

Sketchbook fans in United States are most concentrated in California (reach 527,792), Texas (reach 495,853), and Florida (reach 324,350). These three regions account for the largest share of the active audience.

What other brands do Sketchbook fans also like?

Beyond Sketchbook itself, the audience over-indexes on Product design (4.47×), Dog breed (2×), Nuts (film) (9.3×), and Home equity (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sketchbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.