Rascasse Audience Intelligence

Sketchbook Audience in United States

A data profile of the people who buy, follow and care about Sketchbook in United States — modelled from more than twelve digital signal sources. Sketchbook has an estimated audience of 4,033,344 people in United States.

#35among Literary genre in United States#4298among Topic in United States#130in Literature

The average Sketchbook fan in United States is 28.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Watercolor painting, Abstract art, Portrait painting, with strongest over-indexing on Watercolor painting (11.99× the country average).

Demographically, the Sketchbook audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sketchbook fan in United States is more female, around 28.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Watercolor painting.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sketchbook profile in United States.

Audience size
4M
in United States
Gender
63.2%♀
36.8% male
Age
28.0
average years
Country rank
#8000
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sketchbook fans

63.2% are female, 36.8% are male, average age 28.0.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Sketchbook audience in United States
MetricValue
Female63.2%
Male36.8%
Average age28.0
Estimated audience size4,033,344
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Sketchbook audience in United States
Age bracketShare%
16-1953%
20-2922%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Sketchbook audience comes from United States.

Worldwide audience distribution share by country for Sketchbook
CountryShare
Japan23.3%
China16.8%
United States14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sketchbook audience in United States is strongest.

Fig. 05

Top regions by affinity

Sketchbook fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.41×
02Illinois~200K1.25×
03Oregon~60K1.25×
04Nebraska~30K1.25×
05Maryland~80K1.22×
06Indiana~90K1.19×
07Georgia~100K1.18×
08Utah~40K1.17×
09Virginia~100K1.15×
10California~500K1.14×
11Washington~90K1.12×
12Kansas~40K1.12×
13Missouri~70K1.10×
14Tennessee~90K1.09×
15Oklahoma~50K1.09×
16North Carolina~100K1.08×
17Arkansas~40K1.08×
18New Mexico~20K1.05×
19Pennsylvania~100K1.04×
20Minnesota~60K1.04×
21Florida~300K1.03×
22Kentucky~50K1.03×
23South Carolina~60K1.02×
24Alabama~60K1.02×
25West Virginia~20K1.01×
26Idaho~20K1.00×
27New York~200K0.98×
28New Jersey~100K0.98×
29Louisiana~50K0.98×
30Arizona~80K0.96×
31Colorado~60K0.96×
32Mississippi~30K0.96×
33Ohio~100K0.95×
34Wisconsin~60K0.95×
35Nevada~40K0.95×
36Iowa~30K0.95×
37Maine~10K0.94×
38Michigan~100K0.92×
39Alaska~8K0.92×
40South Dakota~8K0.91×
41North Dakota~7K0.90×
42Hawaii~20K0.89×
43Rhode Island~10K0.89×
44Connecticut~40K0.88×
45Montana~10K0.88×
46Delaware~9K0.84×
47Vermont~6K0.82×
48Massachusetts~60K0.81×
49New Hampshire~10K0.77×
50Washington, District of Columbia~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Sketchbook, United States
0.74×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sketchbook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sketchbook audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.68×
02Rosie O'DonnellMovies & TV20.00×
03Astro (Malaysian satellite television)Movies & TV20.00×
04Portrait paintingArts & Culture19.18×
05Gender studiesPolitics & Society13.31×
06Abstract artArts & Culture12.38×
07Watercolor paintingArts & Culture11.99×
08Oil paintingArts & Culture10.06×
09Dungeons & DragonsGames9.37×
10Acrylic paintArts & Culture9.07×
11Rick and MortyMovies & TV8.32×
12Art exhibitionArts & Culture7.34×
13Digital artArts & Culture7.09×
14Modern artArts & Culture6.61×
15DiaryKids & Family6.56×
16Anime and manga fandomLiterature4.88×
17Contemporary artArts & Culture4.78×
18Fine artBusiness & Career4.76×
19MuseumArts & Culture4.62×
20SupermanMovies & TV2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sketchbook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sketchbook audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.33×
MindfulnessBALANCE2.24×
Design AffinityPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sketchbook audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.61×
Family OrientationCONSERVATISM0.78×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sketchbook have in United States?

Sketchbook has an estimated audience of 4,033,344 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sketchbook fans?

63.2% of Sketchbook fans are female, 36.8% are male, with an average age of 28.0 years.

03

Which brands do Sketchbook fans like most?

Sketchbook fans show strongest brand affinity for Watercolor painting (11.99×), Abstract art (12.38×), and Portrait painting (19.18×) over the country average.

04

Where do Sketchbook fans live in United States?

Sketchbook fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sketchbook fans also like?

Beyond Sketchbook itself, the audience over-indexes on Abstract art (12.38×), Portrait painting (19.18×), Rosie O'Donnell (20×), and International education (20.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Sketchbook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sketchbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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