Gender studies Audience in United States

Gender studies has an estimated audience of 3,804,802 people in United States. 62.3% are female, 37.7% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Gay Love, Life satisfaction, Andrew Christian, Happy Farm, Gothic fashion.
The average Gender studies fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gay Love, Life satisfaction, Andrew Christian, with strongest over-indexing on Gay Love (28.73× the country average). Demographically, the Gender studies audience skews more female with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Gender studies fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.0 |
| Estimated audience size | 3,804,802 |
Audience persona
The typical Gender studies fan in United States is more female, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gay Love.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 627,700 | 1.5× |
| Texas | 323,287 | 0.99× |
| New York | 289,853 | 1.36× |
| Florida | 236,132 | 0.92× |
| Illinois | 139,829 | 1.1× |
| Pennsylvania | 136,657 | 1.07× |
| Georgia | 124,531 | 1.06× |
| New Jersey | 109,200 | 1.13× |
| North Carolina | 106,571 | 0.93× |
| Virginia | 105,378 | 1.14× |
| Ohio | 98,869 | 0.84× |
| Massachusetts | 98,666 | 1.32× |
| Washington | 94,450 | 1.24× |
| Michigan | 93,357 | 0.94× |
| Maryland | 82,428 | 1.26× |
| Indiana | 80,071 | 1.15× |
| Arizona | 69,323 | 0.89× |
| Missouri | 62,341 | 1.02× |
| Minnesota | 59,170 | 1.09× |
| Tennessee | 56,805 | 0.74× |
| Wisconsin | 53,988 | 0.94× |
| Connecticut | 49,284 | 1.29× |
| South Carolina | 47,536 | 0.83× |
| Colorado | 45,854 | 0.76× |
| Louisiana | 41,179 | 0.84× |
| Oregon | 40,264 | 0.92× |
| Alabama | 39,183 | 0.74× |
| Mississippi | 39,110 | 1.25× |
| Utah | 38,023 | 1.12× |
| Kentucky | 36,080 | 0.76× |
| Oklahoma | 34,873 | 0.83× |
| Nevada | 31,948 | 0.87× |
| Arkansas | 28,344 | 0.9× |
| Iowa | 24,586 | 0.78× |
| Kansas | 24,329 | 0.81× |
| Hawaii | 16,489 | 1.01× |
| New Mexico | 15,003 | 0.79× |
| Washington, District of Columbia | 13,551 | 1.18× |
| Nebraska | 13,025 | 0.68× |
| Rhode Island | 12,844 | 1.06× |
| Maine | 12,837 | 0.94× |
| New Hampshire | 12,602 | 0.84× |
| Idaho | 12,554 | 0.66× |
| West Virginia | 11,895 | 0.67× |
| Alaska | 10,175 | 1.25× |
| Vermont | 9,309 | 1.39× |
| Montana | 8,870 | 0.84× |
| South Dakota | 8,755 | 1× |
| North Dakota | 8,524 | 1.09× |
| Delaware | 8,475 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gay Love | 28.73× | Politics & Society |
| Life satisfaction | 68× | Health |
| Andrew Christian | 60× | Fashion & Accessoires |
| Happy Farm | 53.79× | Games |
| Gothic fashion | 17.57× | Fashion & Accessoires |
| RuPaul's Drag Race (season 8) | 48.22× | Movies & TV |
| Gay bar | 28.44× | Politics & Society |
| Gender-specific and gender-neutral pronouns | 69.57× | Politics & Society |
| Motivational poster | 52.34× | Business & Career |
| Pokémon (video game series) | 11.45× | Games |
| Gender identity | 30.88× | Politics & Society |
| Tabletop role-playing game | 13.69× | Games |
| Stress Relief | 33.6× | Health |
| Sabrina Carpenter | 9.07× | Music & Radio |
| Charli XCX | 18.35× | Music & Radio |
| Plants vs. Zombies | 53.28× | Games |
| Michelle Visage | 52× | Movies & TV |
| Harmonica | 12.17× | Music & Radio |
| Digital painting | 18.45× | Arts & Culture |
| Gay-friendly | 21.15× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.93 |
| Community Orientation | OPEN | 2.43 |
| Extroversion | THRILL | 1.99 |
| Urban Lifestyle | OPEN | 1.79 |
| Mindfulness | BALANCE | 1.71 |
| Sustainability | BALANCE | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.0% |
| Brazil | 7.0% |
| France | 5.3% |
See Gender studies audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Gender studies have in United States?
Gender studies has an estimated audience of 3,804,802 people in United States, concentrated in California and Texas.
What is the gender split and age of Gender studies fans?
62.3% of Gender studies fans are female, 37.7% are male, with an average age of 39.0 years.
Which brands do Gender studies fans like most?
Gender studies fans show strongest brand affinity for Gay Love (28.73×), Life satisfaction (68×), and Andrew Christian (60×) over the country average.
Where do Gender studies fans live in United States?
Gender studies fans in United States are most concentrated in California (reach 627,700), Texas (reach 323,287), and New York (reach 289,853). These three regions account for the largest share of the active audience.
What other brands do Gender studies fans also like?
Beyond Gender studies itself, the audience over-indexes on Life satisfaction (68×), Andrew Christian (60×), Happy Farm (53.79×), and Gothic fashion (17.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gender studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.