Gender studies Audience in United States

Gender studies logo

Gender studies has an estimated audience of 3,804,802 people in United States. 62.3% are female, 37.7% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Gay Love, Life satisfaction, Andrew Christian, Happy Farm, Gothic fashion.

The average Gender studies fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gay Love, Life satisfaction, Andrew Christian, with strongest over-indexing on Gay Love (28.73× the country average). Demographically, the Gender studies audience skews more female with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Gender studies fans

Demographic split for Gender studies audience in United States
MetricValue
Female62.3%
Male37.7%
Average age39.0
Estimated audience size3,804,802

Audience persona

The typical Gender studies fan in United States is more female, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gay Love.

Top regions in United States

Top regions ranked by reach for Gender studies in United States
RegionReachAffinity
California627,7001.5×
Texas323,2870.99×
New York289,8531.36×
Florida236,1320.92×
Illinois139,8291.1×
Pennsylvania136,6571.07×
Georgia124,5311.06×
New Jersey109,2001.13×
North Carolina106,5710.93×
Virginia105,3781.14×
Ohio98,8690.84×
Massachusetts98,6661.32×
Washington94,4501.24×
Michigan93,3570.94×
Maryland82,4281.26×
Indiana80,0711.15×
Arizona69,3230.89×
Missouri62,3411.02×
Minnesota59,1701.09×
Tennessee56,8050.74×
Wisconsin53,9880.94×
Connecticut49,2841.29×
South Carolina47,5360.83×
Colorado45,8540.76×
Louisiana41,1790.84×
Oregon40,2640.92×
Alabama39,1830.74×
Mississippi39,1101.25×
Utah38,0231.12×
Kentucky36,0800.76×
Oklahoma34,8730.83×
Nevada31,9480.87×
Arkansas28,3440.9×
Iowa24,5860.78×
Kansas24,3290.81×
Hawaii16,4891.01×
New Mexico15,0030.79×
Washington, District of Columbia13,5511.18×
Nebraska13,0250.68×
Rhode Island12,8441.06×
Maine12,8370.94×
New Hampshire12,6020.84×
Idaho12,5540.66×
West Virginia11,8950.67×
Alaska10,1751.25×
Vermont9,3091.39×
Montana8,8700.84×
South Dakota8,755
North Dakota8,5241.09×
Delaware8,4750.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender studies audience
BrandAffinityCategory
Gay Love28.73×Politics & Society
Life satisfaction68×Health
Andrew Christian60×Fashion & Accessoires
Happy Farm53.79×Games
Gothic fashion17.57×Fashion & Accessoires
RuPaul's Drag Race (season 8)48.22×Movies & TV
Gay bar28.44×Politics & Society
Gender-specific and gender-neutral pronouns69.57×Politics & Society
Motivational poster52.34×Business & Career
Pokémon (video game series)11.45×Games
Gender identity30.88×Politics & Society
Tabletop role-playing game13.69×Games
Stress Relief33.6×Health
Sabrina Carpenter9.07×Music & Radio
Charli XCX18.35×Music & Radio
Plants vs. Zombies53.28×Games
Michelle Visage52×Movies & TV
Harmonica12.17×Music & Radio
Digital painting18.45×Arts & Culture
Gay-friendly21.15×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender studies audience
TraitClusterScore
LGBTQ+ IdentityOPEN6.93
Community OrientationOPEN2.43
ExtroversionTHRILL1.99
Urban LifestyleOPEN1.79
MindfulnessBALANCE1.71
SustainabilityBALANCE1.68

Worldwide distribution

Worldwide audience distribution share by country for Gender studies
CountryShare
United States33.0%
Brazil7.0%
France5.3%

See Gender studies audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Gender studies have in United States?

Gender studies has an estimated audience of 3,804,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Gender studies fans?

62.3% of Gender studies fans are female, 37.7% are male, with an average age of 39.0 years.

Which brands do Gender studies fans like most?

Gender studies fans show strongest brand affinity for Gay Love (28.73×), Life satisfaction (68×), and Andrew Christian (60×) over the country average.

Where do Gender studies fans live in United States?

Gender studies fans in United States are most concentrated in California (reach 627,700), Texas (reach 323,287), and New York (reach 289,853). These three regions account for the largest share of the active audience.

What other brands do Gender studies fans also like?

Beyond Gender studies itself, the audience over-indexes on Life satisfaction (68×), Andrew Christian (60×), Happy Farm (53.79×), and Gothic fashion (17.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.