Gay-friendly Audience in United States

Gay-friendly has an estimated audience of 3,851,524 people in United States. 62.9% are female, 37.1% are male, average age 28.7. Top regions: Texas, California, Florida.

The average Gay-friendly fan in United States is 28.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the Gay-friendly audience skews more female with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.

Category: Politics & Society · Type: Topic

Demographics of Gay-friendly fans

Demographic split for Gay-friendly audience in United States
MetricValue
Female62.9%
Male37.1%
Average age28.7
Estimated audience size3,851,524

Top regions in United States

Top regions ranked by reach for Gay-friendly in United States
RegionReachAffinity
Texas276,3350.83×
California210,9810.5×
Florida150,4390.58×
New York140,2600.65×
Connecticut117,9883.05×
North Carolina69,0780.6×
Arizona63,2610.8×
Illinois59,0750.46×
Pennsylvania58,3180.45×
Ohio54,0560.46×
Georgia51,3890.43×
Michigan46,4740.46×
New Jersey44,4680.45×
Colorado43,9810.72×
Tennessee43,8840.57×
Massachusetts40,8780.54×
Indiana37,1450.53×
Louisiana37,1150.75×
Oklahoma36,2660.85×
Virginia35,8400.38×
Maryland35,6600.54×
Washington33,6030.43×
Missouri33,4040.54×
Kentucky32,7170.68×
South Carolina32,6770.56×
Arkansas30,9030.97×
Hawaii30,3991.84×
Iowa30,2180.95×
Nevada29,8670.8×
Oregon29,4860.67×
Wisconsin29,1960.5×
Kansas29,1770.96×
Alabama28,7900.54×
Minnesota28,2590.51×
Alaska25,7923.13×
Nebraska25,4871.32×
New Mexico25,3541.31×
Utah24,8000.72×
Mississippi24,3500.77×
West Virginia22,9741.28×
New Hampshire21,2961.4×
Idaho21,2151.1×
Maine20,5511.49×
North Dakota19,2072.43×
Washington, District of Columbia19,2061.66×
Rhode Island18,2791.49×
Vermont17,9782.66×
Delaware16,3691.54×
Montana14,9891.4×
South Dakota9,8631.11×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gay-friendly audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.55
Luxury OrientationPREMIUM2.08
Early Adopter MentalityPOWER1.85
SustainabilityBALANCE1.77
Design AffinityPREMIUM1.73
Risk AppetiteTHRILL1.72

Worldwide distribution

Worldwide audience distribution share by country for Gay-friendly
CountryShare
United States27.1%
Italy6.9%
Brazil5.7%

See Gay-friendly audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Gay-friendly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.