Rascasse Audience Intelligence

Gay-friendly Audience in Germany

A data profile of the people who buy, follow and care about Gay-friendly in Germany — modelled from more than twelve digital signal sources. Gay-friendly has an estimated audience of 719,773 people in Germany.

#3810among Topic in Germany#403in Politics & Society

The average Gay-friendly fan in Germany is 28.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gay bar, Gay pride, Gay village, with strongest over-indexing on Gay bar (103.81× the country average).

Demographically, the Gay-friendly audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gay-friendly fan in Germany is more female, around 28.2 years old, with strong Mindfulness tendencies and a notable affinity for Gay bar.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gay-friendly profile in Germany.

Audience size
720K
in Germany
Gender
59.9%♀
40.1% male
Age
28.2
average years
Country rank
#8652
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gay-friendly fans

59.9% are female, 40.1% are male, average age 28.2.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Gay-friendly audience in Germany
MetricValue
Female59.9%
Male40.1%
Average age28.2
Estimated audience size719,773
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Gay-friendly audience in Germany
Age bracketShare%
16-1950%
20-2924%
30-3913%
40-499%
50+3%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Gay-friendly audience comes from Germany.

Worldwide audience distribution share by country for Gay-friendly
CountryShare
United States27.1%
Italy6.9%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gay-friendly audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gay-friendly fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.09×
02Saarland~9K1.07×
03Mecklenburg-Vorpommern~10K1.06×
04Sachsen-Anhalt~20K1.03×
05Berlin~30K1.01×
06Brandenburg~20K1.00×
07Thüringen~20K1.00×
08Hamburg~20K0.98×
09Rheinland-Pfalz~30K0.97×
10Sachsen~30K0.97×
11Schleswig-Holstein~30K0.97×
12Hessen~50K0.95×
13Niedersachsen~60K0.91×
14Baden-Württemberg~90K0.89×
15Bayern~100K0.88×
16Nordrhein-Westfalen~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Gay-friendly, Germany
0.83×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gay-friendly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gay-friendly audience
#·InterestCategoryAffinity×
01Gay barPolitics & Society103.81×
02Gay NewsInternet & Social Media99.90×
03Gay villageTravel & Leisure85.64×
04How to Win Friends and Influence PeopleLiterature61.36×
05Bisexual communityPolitics & Society55.45×
06GrindrInternet & Social Media39.00×
07Christopher Street DayPolitics & Society36.49×
08The Girlfriend ExperienceMovies & TV33.01×
09Gay pridePolitics & Society24.69×
10Shaiden RogueMovies & TV19.57×
11FemtasyMusic & Radio19.57×
12Anne WillMovies & TV17.54×
13HomosexualityPolitics & Society16.80×
14AmorelieShopping15.17×
15Orion (Erotik)Shopping15.05×
16LGBT culturePolitics & Society15.02×
17Gay LovePolitics & Society14.41×
18LGBT communityPolitics & Society7.63×
19TagesschauMovies & TV3.16×
20Harry PotterMovies & TV2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gay-friendly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gay-friendly audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.83×
SustainabilityBALANCE1.81×
Career OrientationPOWER1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gay-friendly audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.00×
IndividualismJOY1.21×
Sports ActivityPOWER1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gay-friendly have in Germany?

Gay-friendly has an estimated audience of 719,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gay-friendly fans?

59.9% of Gay-friendly fans are female, 40.1% are male, with an average age of 28.2 years.

03

Which brands do Gay-friendly fans like most?

Gay-friendly fans show strongest brand affinity for Gay bar (103.81×), Gay pride (24.69×), and Gay village (85.64×) over the country average.

04

Where do Gay-friendly fans live in Germany?

Gay-friendly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Gay-friendly fans also like?

Beyond Gay-friendly itself, the audience over-indexes on Gay pride (24.69×), Gay village (85.64×), Orion (Erotik) (15.05×), and Gay Love (14.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Gay-friendly audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gay-friendly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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