Gay-friendly Audience in Germany
Gay-friendly has an estimated audience of 719,773 people in Germany. 59.9% are female, 40.1% are male, average age 28.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gay bar, Gay pride, Gay village, Gay Love, Grindr.
The average Gay-friendly fan in Germany is 28.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gay bar, Gay pride, Gay village, with strongest over-indexing on Gay bar (103.81× the country average). Demographically, the Gay-friendly audience skews more female with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gay-friendly fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 28.2 |
| Estimated audience size | 719,773 |
Audience persona
The typical Gay-friendly fan in Germany is more female, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gay bar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,876 | 0.48× |
| Bayern | 71,360 | 0.62× |
| Baden-Württemberg | 56,609 | 0.58× |
| Hessen | 53,716 | 0.98× |
| Berlin | 35,392 | 1.1× |
| Niedersachsen | 32,420 | 0.46× |
| Sachsen | 25,927 | 0.73× |
| Rheinland-Pfalz | 24,210 | 0.67× |
| Thüringen | 22,047 | 1.2× |
| Brandenburg | 21,649 | 0.97× |
| Sachsen-Anhalt | 21,412 | 1.15× |
| Mecklenburg-Vorpommern | 20,544 | 1.49× |
| Schleswig-Holstein | 19,140 | 0.74× |
| Bremen | 15,031 | 2.44× |
| Hamburg | 13,644 | 0.84× |
| Saarland | 13,615 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gay bar | 103.81× | Politics & Society |
| Gay pride | 24.69× | Politics & Society |
| Gay village | 85.64× | Travel & Leisure |
| Gay Love | 14.41× | Politics & Society |
| Grindr | 39× | Internet & Social Media |
| Orion (Erotik) | 15.05× | Shopping |
| Christopher Street Day | 36.49× | Politics & Society |
| Anne Will | 17.54× | Movies & TV |
| Femtasy | 19.57× | Music & Radio |
| Amorelie | 15.17× | Shopping |
| How to Win Friends and Influence People | 61.36× | Literature |
| Shaiden Rogue | 19.57× | Movies & TV |
| Tagesschau | 3.16× | Movies & TV |
| Harry Potter | 2.81× | Movies & TV |
| LGBT culture | 15.02× | Politics & Society |
| Bisexual community | 55.45× | Politics & Society |
| The Girlfriend Experience | 33.01× | Movies & TV |
| LGBT community | 7.63× | Politics & Society |
| Homosexuality | 16.8× | Politics & Society |
| Gay News | 99.9× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.95 |
| Urban Lifestyle | OPEN | 1.7 |
| Sports Activity | POWER | 1.6 |
| Travelling | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.56 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 6.9% |
| Brazil | 5.7% |
See Gay-friendly audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gay-friendly have in Germany?
Gay-friendly has an estimated audience of 719,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gay-friendly fans?
59.9% of Gay-friendly fans are female, 40.1% are male, with an average age of 28.2 years.
Which brands do Gay-friendly fans like most?
Gay-friendly fans show strongest brand affinity for Gay bar (103.81×), Gay pride (24.69×), and Gay village (85.64×) over the country average.
Where do Gay-friendly fans live in Germany?
Gay-friendly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,876), Bayern (reach 71,360), and Baden-Württemberg (reach 56,609). These three regions account for the largest share of the active audience.
What other brands do Gay-friendly fans also like?
Beyond Gay-friendly itself, the audience over-indexes on Gay pride (24.69×), Gay village (85.64×), Gay Love (14.41×), and Grindr (39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gay-friendly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.