Rascasse Audience Intelligence

Gay pride Audience in Germany

A data profile of the people who buy, follow and care about Gay pride in Germany — modelled from more than twelve digital signal sources. Gay pride has an estimated audience of 1,678,211 people in Germany.

#2214among Topic in Germany#148in Politics & Society

The average Gay pride fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pride, LGBT culture, Genderqueer, with strongest over-indexing on Pride (10.77× the country average).

Demographically, the Gay pride audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gay pride fan in Germany is more female, around 29.8 years old, with strong Mindfulness tendencies and a notable affinity for Pride.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gay pride profile in Germany.

Audience size
1.7M
in Germany
Gender
58.0%♀
42.0% male
Age
29.8
average years
Country rank
#3997
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gay pride fans

58.0% are female, 42.0% are male, average age 29.8.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Gay pride audience in Germany
MetricValue
Female58.0%
Male42.0%
Average age29.8
Estimated audience size1,678,211
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Gay pride audience in Germany
Age bracketShare%
16-1946%
20-2923%
30-3914%
40-4911%
50+6%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Gay pride audience comes from Germany.

Worldwide audience distribution share by country for Gay pride
CountryShare
United States35.6%
China8.9%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gay pride audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gay pride fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~70K1.68×
02Saarland~20K1.14×
03Bayern~300K1.13×
04Berlin~80K1.07×
05Bremen~10K1.04×
06Schleswig-Holstein~60K1.03×
07Hamburg~40K1.02×
08Baden-Württemberg~200K1.01×
09Hessen~100K0.97×
10Sachsen~80K0.92×
11Mecklenburg-Vorpommern~30K0.92×
12Rheinland-Pfalz~80K0.91×
13Nordrhein-Westfalen~300K0.90×
14Sachsen-Anhalt~40K0.89×
15Brandenburg~50K0.88×
16Niedersachsen~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Gay pride, Germany
0.81×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gay pride audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gay pride audience
#·InterestCategoryAffinity×
01Gender identityPolitics & Society15.82×
02GenderqueerPolitics & Society15.10×
03LGBT historyPolitics & Society14.87×
04LGBT culturePolitics & Society14.58×
05PridePolitics & Society10.77×
06LGBT social movementsPolitics & Society10.63×
07TransgenderismPolitics & Society9.78×
08Anime & CosplayFashion & Accessoires5.44×
09Millie Bobby BrownMovies & TV4.83×
10Modeling agencyFashion & Accessoires4.24×
11Fitness and figure competitionSports3.85×
12KPop Demon HuntersMovies & TV3.51×
13Maltese (dog)Pets & Animals3.33×
14Stranger ThingsMovies & TV2.94×
15SupermanMovies & TV2.87×
16Self-awarenessHealth2.60×
17Self-loveHealth2.42×
18TikTokInternet & Social Media2.40×
19Harry PotterMovies & TV2.39×
20MoviesMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gay pride audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gay pride audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.80×
ExtroversionTHRILL1.70×
Pet OwnershipJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gay pride audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
PatriotismCONSERVATISM0.80×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gay pride have in Germany?

Gay pride has an estimated audience of 1,678,211 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gay pride fans?

58.0% of Gay pride fans are female, 42.0% are male, with an average age of 29.8 years.

03

Which brands do Gay pride fans like most?

Gay pride fans show strongest brand affinity for Pride (10.77×), LGBT culture (14.58×), and Genderqueer (15.1×) over the country average.

04

Where do Gay pride fans live in Germany?

Gay pride fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gay pride fans also like?

Beyond Gay pride itself, the audience over-indexes on LGBT culture (14.58×), Genderqueer (15.1×), Harry Potter (2.39×), and TikTok (2.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Gay pride audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gay pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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