Gay pride Audience in Germany
Gay pride has an estimated audience of 1,678,211 people in Germany. 58.0% are female, 42.0% are male, average age 29.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pride, LGBT culture, Harry Potter, TikTok, Genderqueer.
The average Gay pride fan in Germany is 29.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pride, LGBT culture, Harry Potter, with strongest over-indexing on Pride (10.77× the country average). Demographically, the Gay pride audience skews more female with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gay pride fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 29.8 |
| Estimated audience size | 1,678,211 |
Audience persona
The typical Gay pride fan in Germany is more female, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pride.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 330,849 | 1.23× |
| Nordrhein-Westfalen | 307,720 | 0.84× |
| Baden-Württemberg | 231,055 | 1.01× |
| Niedersachsen | 107,030 | 0.66× |
| Hessen | 103,856 | 0.81× |
| Thüringen | 103,304 | 2.42× |
| Berlin | 79,384 | 1.06× |
| Sachsen | 74,066 | 0.9× |
| Schleswig-Holstein | 68,249 | 1.13× |
| Rheinland-Pfalz | 62,482 | 0.74× |
| Hamburg | 40,828 | 1.08× |
| Brandenburg | 35,090 | 0.67× |
| Saarland | 29,791 | 1.45× |
| Sachsen-Anhalt | 24,609 | 0.57× |
| Mecklenburg-Vorpommern | 19,146 | 0.6× |
| Bremen | 12,181 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pride | 10.77× | Politics & Society |
| LGBT culture | 14.58× | Politics & Society |
| Harry Potter | 2.39× | Movies & TV |
| TikTok | 2.4× | Internet & Social Media |
| Genderqueer | 15.1× | Politics & Society |
| Transgenderism | 9.78× | Politics & Society |
| Millie Bobby Brown | 4.83× | Movies & TV |
| LGBT history | 14.87× | Politics & Society |
| Superman | 2.87× | Movies & TV |
| Stranger Things | 2.94× | Movies & TV |
| Gender identity | 15.82× | Politics & Society |
| Movies | 1.55× | Movies & TV |
| KPop Demon Hunters | 3.51× | Movies & TV |
| Fitness and figure competition | 3.85× | Sports |
| LGBT social movements | 10.63× | Politics & Society |
| Modeling agency | 4.24× | Fashion & Accessoires |
| Maltese (dog) | 3.33× | Pets & Animals |
| Anime & Cosplay | 5.44× | Fashion & Accessoires |
| Self-awareness | 2.6× | Health |
| Self-love | 2.42× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.47 |
| Sustainability | BALANCE | 1.69 |
| Pet Ownership | JOY | 1.42 |
| Travelling | THRILL | 1.36 |
| Mindfulness | BALANCE | 1.31 |
| Social Media Usage | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| China | 8.9% |
| United Kingdom | 5.3% |
See Gay pride audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gay pride have in Germany?
Gay pride has an estimated audience of 1,678,211 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gay pride fans?
58.0% of Gay pride fans are female, 42.0% are male, with an average age of 29.8 years.
Which brands do Gay pride fans like most?
Gay pride fans show strongest brand affinity for Pride (10.77×), LGBT culture (14.58×), and Harry Potter (2.39×) over the country average.
Where do Gay pride fans live in Germany?
Gay pride fans in Germany are most concentrated in Bayern (reach 330,849), Nordrhein-Westfalen (reach 307,720), and Baden-Württemberg (reach 231,055). These three regions account for the largest share of the active audience.
What other brands do Gay pride fans also like?
Beyond Gay pride itself, the audience over-indexes on LGBT culture (14.58×), Harry Potter (2.39×), TikTok (2.4×), and Genderqueer (15.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gay pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.