Gay pride Audience in United States

Gay pride logo

Gay pride has an estimated audience of 14,357,891 people in United States. 64.7% are female, 35.3% are male, average age 31.0. Top regions: California, Texas, New York. Top brand affinities: Superman, Rhianna (singer), Beauty, Pride, Euphoria.

The average Gay pride fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superman, Rhianna (singer), Beauty, with strongest over-indexing on Superman (1.96× the country average). Demographically, the Gay pride audience skews more female with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gay pride fans

Demographic split for Gay pride audience in United States
MetricValue
Female64.7%
Male35.3%
Average age31.0
Estimated audience size14,357,891

Audience persona

The typical Gay pride fan in United States is more female, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Gay pride in United States
RegionReachAffinity
California1,715,1611.09×
Texas1,200,9480.97×
New York1,002,5741.25×
Florida991,8101.02×
Ohio531,1901.2×
Pennsylvania527,4521.09×
Georgia466,3141.05×
Illinois442,2620.92×
North Carolina408,9390.95×
Michigan395,3321.05×
Virginia330,5590.95×
Indiana325,7311.24×
New Jersey315,2370.86×
Tennessee315,1811.09×
Massachusetts290,8111.03×
Arizona290,5540.99×
Washington271,7270.94×
Maryland243,2190.99×
Colorado239,8031.06×
Missouri237,9221.03×
Kentucky212,6971.18×
Louisiana208,3921.13×
Alabama207,0711.03×
Minnesota206,6661×
South Carolina203,7390.94×
Oklahoma201,1301.26×
Wisconsin182,0310.84×
Oregon142,5090.87×
Arkansas139,2381.18×
Connecticut131,0140.91×
Nevada127,2570.92×
Kansas124,9941.1×
Utah124,8820.97×
Iowa119,7041.01×
Mississippi110,7190.94×
West Virginia106,8351.6×
New Mexico80,9851.12×
Idaho64,6750.9×
Washington, District of Columbia64,1231.49×
Rhode Island59,5011.3×
Nebraska56,5080.78×
Maine54,7461.06×
New Hampshire48,9040.86×
Hawaii42,9340.7×
Delaware33,8320.85×
Montana27,8820.7×
North Dakota22,8260.77×
Alaska21,3230.69×
South Dakota19,3660.58×
Vermont17,6500.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gay pride audience
BrandAffinityCategory
Superman1.96×Movies & TV
Rhianna (singer)6.35×Music & Radio
Beauty1.75×Beauty & Wellness
Pride4.11×Politics & Society
Euphoria1.54×Movies & TV
Old Navy2.11×Fashion & Accessoires
Self care2.41×Health
Self-love2.64×Health
Harry Potter1.75×Movies & TV
Sephora2.06×Shopping
Natural skin care2.99×Beauty & Wellness
Millie Bobby Brown3.14×Movies & TV
Stranger Things2.42×Movies & TV
Hair Extensions2.57×Beauty & Wellness
LGBT culture5.19×Politics & Society
Curly Hair2.56×Beauty & Wellness
ULTA Beauty2.18×Beauty & Wellness
Web development2.75×Business & Career
Etsy1.9×Fashion & Accessoires
Pet food1.9×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gay pride audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.28
SustainabilityBALANCE1.48
Design AffinityPREMIUM1.38
Early Adopter MentalityPOWER1.37
MindfulnessBALANCE1.33
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Gay pride
CountryShare
United States35.6%
China8.9%
United Kingdom5.3%

See Gay pride audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gay pride have in United States?

Gay pride has an estimated audience of 14,357,891 people in United States, concentrated in California and Texas.

What is the gender split and age of Gay pride fans?

64.7% of Gay pride fans are female, 35.3% are male, with an average age of 31.0 years.

Which brands do Gay pride fans like most?

Gay pride fans show strongest brand affinity for Superman (1.96×), Rhianna (singer) (6.35×), and Beauty (1.75×) over the country average.

Where do Gay pride fans live in United States?

Gay pride fans in United States are most concentrated in California (reach 1,715,161), Texas (reach 1,200,948), and New York (reach 1,002,574). These three regions account for the largest share of the active audience.

What other brands do Gay pride fans also like?

Beyond Gay pride itself, the audience over-indexes on Rhianna (singer) (6.35×), Beauty (1.75×), Pride (4.11×), and Euphoria (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gay pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.