Rascasse Audience Intelligence

Gay pride Audience in United States

A data profile of the people who buy, follow and care about Gay pride in United States — modelled from more than twelve digital signal sources. Gay pride has an estimated audience of 14,357,891 people in United States.

#1643among Topic in United States#148in Politics & Society

The average Gay pride fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Beauty, Rhianna (singer), with strongest over-indexing on Superman (1.96× the country average).

Demographically, the Gay pride audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gay pride fan in United States is more female, around 31.0 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gay pride profile in United States.

Audience size
14.4M
in United States
Gender
64.7%♀
35.3% male
Age
31.0
average years
Country rank
#2440
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gay pride fans

64.7% are female, 35.3% are male, average age 31.0.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Gay pride audience in United States
MetricValue
Female64.7%
Male35.3%
Average age31.0
Estimated audience size14,357,891
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Gay pride audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Gay pride audience comes from United States.

Worldwide audience distribution share by country for Gay pride
CountryShare
United States35.6%
China8.9%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gay pride audience in United States is strongest.

Fig. 05

Top regions by affinity

Gay pride fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~90K1.38×
02Washington, District of Columbia~50K1.25×
03Oklahoma~200K1.18×
04Rhode Island~50K1.17×
05Ohio~500K1.16×
06Indiana~300K1.16×
07New York~900K1.12×
08Kentucky~200K1.12×
09Pennsylvania~500K1.09×
10Arkansas~100K1.09×
11New Mexico~80K1.08×
12Louisiana~200K1.07×
13Colorado~200K1.05×
14Missouri~200K1.04×
15North Dakota~30K1.04×
16Tennessee~300K1.03×
17California~1.5M1.02×
18Maine~50K1.02×
19Georgia~400K1.01×
20Michigan~400K1.01×
21Kansas~100K1.01×
22Alabama~200K1.00×
23Minnesota~200K0.99×
24Iowa~100K0.99×
25North Carolina~400K0.98×
26Arizona~300K0.98×
27Massachusetts~300K0.98×
28Idaho~70K0.98×
29Mississippi~100K0.97×
30Delaware~40K0.97×
31Florida~900K0.96×
32Utah~100K0.96×
33Texas~1M0.95×
34Nevada~100K0.95×
35Alaska~30K0.95×
36Vermont~20K0.95×
37Washington~300K0.94×
38Maryland~200K0.94×
39Connecticut~100K0.94×
40New Hampshire~50K0.94×
41Virginia~300K0.93×
42Montana~40K0.93×
43South Carolina~200K0.92×
44South Dakota~30K0.92×
45Illinois~400K0.91×
46Oregon~100K0.91×
47Nebraska~70K0.91×
48Hawaii~60K0.91×
49New Jersey~300K0.87×
50Wisconsin~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Gay pride, United States
0.87×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gay pride audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gay pride audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio6.35×
02LGBT culturePolitics & Society5.19×
03PridePolitics & Society4.11×
04Millie Bobby BrownMovies & TV3.14×
05Natural skin careBeauty & Wellness2.99×
06Web developmentBusiness & Career2.75×
07Self-loveHealth2.64×
08Hair ExtensionsBeauty & Wellness2.57×
09Curly HairBeauty & Wellness2.56×
10Stranger ThingsMovies & TV2.42×
11Self careHealth2.41×
12ULTA BeautyBeauty & Wellness2.18×
13Old NavyFashion & Accessoires2.11×
14SephoraShopping2.06×
15SupermanMovies & TV1.96×
16EtsyFashion & Accessoires1.90×
17Pet foodPets & Animals1.90×
18Trader Joe'sShopping1.79×
19BeautyBeauty & Wellness1.75×
20Harry PotterMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gay pride audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gay pride audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
Design AffinityPREMIUM1.43×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gay pride audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.67×
Career OrientationPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gay pride have in United States?

Gay pride has an estimated audience of 14,357,891 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gay pride fans?

64.7% of Gay pride fans are female, 35.3% are male, with an average age of 31.0 years.

03

Which brands do Gay pride fans like most?

Gay pride fans show strongest brand affinity for Superman (1.96×), Beauty (1.75×), and Rhianna (singer) (6.35×) over the country average.

04

Where do Gay pride fans live in United States?

Gay pride fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Gay pride fans also like?

Beyond Gay pride itself, the audience over-indexes on Beauty (1.75×), Rhianna (singer) (6.35×), Pride (4.11×), and Old Navy (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Gay pride audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gay pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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