Rascasse Audience Intelligence

Pride Audience in United States

A data profile of the people who buy, follow and care about Pride in United States — modelled from more than twelve digital signal sources. Pride has an estimated audience of 25,000,634 people in United States.

#837among Topic in United States#71in Politics & Society

The average Pride fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include Harry Potter, KPop Demon Hunters, Fashion Nova, with strongest over-indexing on Harry Potter (2.02× the country average).

Demographically, the Pride audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pride fan in United States is balanced, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pride profile in United States.

Audience size
25M
in United States
Gender
51.8%♀
48.2% male
Age
38.7
average years
Country rank
#1231
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pride fans

51.8% are female, 48.2% are male, average age 38.7.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Pride audience in United States
MetricValue
Female51.8%
Male48.2%
Average age38.7
Estimated audience size25,000,634
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Pride audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4918%
50+23%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Pride audience comes from United States.

Worldwide audience distribution share by country for Pride
CountryShare
United States31.5%
Brazil10.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pride audience in United States is strongest.

Fig. 05

Top regions by affinity

Pride fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~2M3.91×
02Connecticut~600K2.59×
03Louisiana~400K1.23×
04Alabama~400K1.20×
05Mississippi~200K1.16×
06Illinois~900K1.07×
07Georgia~800K1.05×
08Arkansas~200K1.05×
09North Carolina~800K1.04×
10Maryland~400K1.04×
11California~3M1.02×
12Texas~2M1.02×
13Kentucky~300K1.01×
14Indiana~500K1.00×
15North Dakota~50K0.99×
16Missouri~400K0.98×
17Oklahoma~300K0.98×
18Oregon~300K0.97×
19Hawaii~100K0.97×
20New York~1.5M0.96×
21Minnesota~300K0.96×
22Washington~500K0.95×
23Utah~200K0.95×
24Alaska~50K0.95×
25Virginia~600K0.93×
26Arizona~500K0.93×
27Tennessee~500K0.93×
28Rhode Island~70K0.93×
29Washington, District of Columbia~70K0.93×
30Ohio~700K0.92×
31Michigan~600K0.92×
32West Virginia~100K0.92×
33Florida~1.5M0.91×
34Pennsylvania~800K0.91×
35New Mexico~100K0.90×
36Delaware~60K0.90×
37South Carolina~300K0.89×
38Kansas~200K0.88×
39Nevada~200K0.85×
40South Dakota~50K0.85×
41New Jersey~500K0.84×
42Colorado~300K0.83×
43Vermont~40K0.83×
44Wisconsin~300K0.82×
45Iowa~200K0.82×
46Idaho~100K0.81×
47Nebraska~100K0.81×
48Maine~70K0.81×
49Montana~50K0.78×
50New Hampshire~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Pride, United States
0.76×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pride audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pride audience
#·InterestCategoryAffinity×
01Gay LovePolitics & Society3.50×
02Harry PotterMovies & TV2.02×
03Fashion NovaShopping2.00×
04Spirit HalloweenKids & Family1.96×
05Dog loversPets & Animals1.86×
06Bad BunnyMusic & Radio1.85×
07Healthy habitsHealth1.81×
08Health And BeautyBeauty & Wellness1.78×
09Anime conventionLiterature1.74×
10Anime and manga fandomLiterature1.69×
11H.O.M.E.Home & Garden1.68×
12Taylor SwiftMusic & Radio1.67×
13KPop Demon HuntersMovies & TV1.65×
14Stranger ThingsMovies & TV1.65×
15Home DesignHome & Garden1.65×
16Dog harnessPets & Animals1.62×
17PokémonGames1.59×
18Dog collarPets & Animals1.59×
19Dog walkingPets & Animals1.54×
201080iTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pride audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pride audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.24×
Pet OwnershipJOY1.23×
SustainabilityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pride audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Convenience OrientationPREMIUM0.67×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pride have in United States?

Pride has an estimated audience of 25,000,634 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pride fans?

51.8% of Pride fans are female, 48.2% are male, with an average age of 38.7 years.

03

Which brands do Pride fans like most?

Pride fans show strongest brand affinity for Harry Potter (2.02×), KPop Demon Hunters (1.65×), and Fashion Nova (2×) over the country average.

04

Where do Pride fans live in United States?

Pride fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Massachusetts (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Pride fans also like?

Beyond Pride itself, the audience over-indexes on KPop Demon Hunters (1.65×), Fashion Nova (2×), Taylor Swift (1.67×), and Gay Love (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Pride audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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