Pride Audience in United States

Pride logo

Pride has an estimated audience of 25,000,634 people in United States. 51.8% are female, 48.2% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Fashion Nova, KPop Demon Hunters, Taylor Swift, Gay Love.

The average Pride fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Fashion Nova, KPop Demon Hunters, with strongest over-indexing on Harry Potter (2.02× the country average). Demographically, the Pride audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Pride fans

Demographic split for Pride audience in United States
MetricValue
Female51.8%
Male48.2%
Average age38.7
Estimated audience size25,000,634

Audience persona

The typical Pride fan in United States is balanced, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Pride in United States
RegionReachAffinity
California3,079,6851.12×
Texas2,351,5321.09×
Florida1,739,5581.03×
New York1,545,6681.11×
Massachusetts990,4702.01×
Illinois934,3821.12×
Georgia861,6011.12×
North Carolina818,2071.09×
Pennsylvania801,9120.95×
Ohio749,7700.97×
Michigan651,9331×
Virginia605,5140.99×
New Jersey567,3460.89×
Washington540,6821.08×
Arizona523,3631.03×
Tennessee512,9651.02×
Indiana500,2391.1×
Maryland470,8401.1×
Missouri422,2041.05×
Louisiana402,8071.25×
Minnesota381,8601.07×
Connecticut376,6271.5×
Alabama374,9501.07×
Colorado358,3920.91×
South Carolina348,4640.93×
Kentucky315,7461.01×
Wisconsin309,1250.82×
Oregon300,5461.05×
Oklahoma289,2501.04×
Utah243,7811.09×
Mississippi243,6401.18×
Nevada223,0190.92×
Arkansas215,7441.05×
Kansas182,5680.93×
Iowa174,0830.85×
New Mexico116,4090.93×
Idaho104,6160.83×
Hawaii102,4300.95×
Nebraska101,4060.81×
West Virginia99,8070.86×
Washington, District of Columbia78,1941.04×
Rhode Island76,1220.96×
Maine73,8290.82×
New Hampshire69,1580.7×
Delaware61,0430.89×
Montana52,5870.76×
North Dakota49,4480.96×
Alaska46,8700.88×
South Dakota43,6900.76×
Vermont32,5010.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pride audience
BrandAffinityCategory
Harry Potter2.02×Movies & TV
Fashion Nova2×Shopping
KPop Demon Hunters1.65×Movies & TV
Taylor Swift1.67×Music & Radio
Gay Love3.5×Politics & Society
Healthy habits1.81×Health
Dog lovers1.86×Pets & Animals
Spirit Halloween1.96×Kids & Family
1080i1.51×Technology & Electronics
Stranger Things1.65×Movies & TV
Bad Bunny1.85×Music & Radio
Dog walking1.54×Pets & Animals
Barbie1.73×Movies & TV
Anime convention1.74×Literature
Anime and manga fandom1.69×Literature
Home Design1.65×Home & Garden
Dog harness1.62×Pets & Animals
Pokémon1.59×Games
Dog collar1.59×Pets & Animals
Health And Beauty1.78×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pride audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.8
SustainabilityBALANCE1.61
MindfulnessBALANCE1.53
Design AffinityPREMIUM1.46
Early Adopter MentalityPOWER1.39
Pet OwnershipJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Pride
CountryShare
United States31.5%
Brazil10.5%
United Kingdom6.2%

See Pride audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Pride have in United States?

Pride has an estimated audience of 25,000,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Pride fans?

51.8% of Pride fans are female, 48.2% are male, with an average age of 38.7 years.

Which brands do Pride fans like most?

Pride fans show strongest brand affinity for Harry Potter (2.02×), Fashion Nova (2×), and KPop Demon Hunters (1.65×) over the country average.

Where do Pride fans live in United States?

Pride fans in United States are most concentrated in California (reach 3,079,685), Texas (reach 2,351,532), and Florida (reach 1,739,558). These three regions account for the largest share of the active audience.

What other brands do Pride fans also like?

Beyond Pride itself, the audience over-indexes on Fashion Nova (2×), KPop Demon Hunters (1.65×), Taylor Swift (1.67×), and Gay Love (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.