A data profile of the people who buy, follow and care about Pride in Brazil — modelled from more than twelve digital signal sources. Pride has an estimated audience of 8,346,575 people in Brazil.
The average Pride fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Rio de Janeiro.
Top brand affinities include Harry Potter, Gay Love, Magic City (TV series), with strongest over-indexing on Harry Potter (1.62× the country average).
Demographically, the Pride audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pride fan in Brazil is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Pride profile in Brazil.
58.8% are female, 41.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.7 |
| Estimated audience size | 8,346,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Pride audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.5% |
| Brazil | 10.5% |
| United Kingdom | 6.2% |
Where the Pride audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~1M | 2.06× | |
| 02 | São Paulo | ~2.5M | 1.14× | |
| 03 | Pernambuco | ~400K | 1.08× | |
| 04 | Federal District | ~100K | 1.06× | |
| 05 | Ceará | ~400K | 1.05× | |
| 06 | Paraíba | ~200K | 1.03× | |
| 07 | Pará | ~300K | 1.02× | |
| 08 | Amazonas | ~100K | 1.02× | |
| 09 | Roraima | ~20K | 1.02× | |
| 10 | Santa Catarina | ~400K | 1.00× | |
| 11 | Rio Grande do Norte | ~100K | 1.00× | |
| 12 | Mato Grosso do Sul | ~100K | 1.00× | |
| 13 | Sergipe | ~90K | 1.00× | |
| 14 | Rio Grande do Sul | ~500K | 0.99× | |
| 15 | Amapá | ~30K | 0.99× | |
| 16 | Rio de Janeiro | ~800K | 0.97× | |
| 17 | Alagoas | ~100K | 0.97× | |
| 18 | Acre | ~30K | 0.97× | |
| 19 | Rondônia | ~70K | 0.95× | |
| 20 | Piauí | ~100K | 0.94× | |
| 21 | Maranhão | ~200K | 0.93× | |
| 22 | Espírito Santo | ~200K | 0.92× | |
| 23 | Tocantins | ~50K | 0.90× | |
| 24 | Bahia | ~500K | 0.88× | |
| 25 | Minas Gerais | ~800K | 0.87× | |
| 26 | Goiás | ~300K | 0.83× | |
| 27 | Mato Grosso | ~100K | 0.79× |
The strongest cross-interests of the Pride audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magic City (TV series) | Movies & TV | 3.69× | ||
| 02 | James Marsden | Movies & TV | 3.66× | ||
| 03 | Gay Love | Politics & Society | 3.60× | ||
| 04 | Alexander Skarsgård | Movies & TV | 3.57× | ||
| 05 | Christopher Nolan | Movies & TV | 3.52× | ||
| 06 | Scarface (1983 film) | Movies & TV | 3.41× | ||
| 07 | Spy film | Movies & TV | 3.14× | ||
| 08 | Madonna | Music & Radio | 2.63× | ||
| 09 | Lady Gaga | Music & Radio | 2.60× | ||
| 10 | romantic comedies | Movies & TV | 2.29× | ||
| 11 | Ariana Grande | Music & Radio | 2.15× | ||
| 12 | Bad Bunny | Music & Radio | 2.12× | ||
| 13 | Bridgerton | Movies & TV | 1.96× | ||
| 14 | Southern hip hop | Music & Radio | 1.96× | ||
| 15 | BTS | Music & Radio | 1.92× | ||
| 16 | Riachuelo | Shopping | 1.84× | ||
| 17 | Harry Potter | Movies & TV | 1.62× | ||
| 18 | Beleza na Web | Shopping | 1.59× | ||
| 19 | True Detective | Movies & TV | 1.58× | ||
| 20 | Corpo Saudável | Topic | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.23× | |
| Community Orientation | OPEN | 1.17× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Pride has an estimated audience of 8,346,575 people in Brazil, concentrated in São Paulo and Paraná.
58.8% of Pride fans are female, 41.2% are male, with an average age of 39.7 years.
Pride fans show strongest brand affinity for Harry Potter (1.62×), Gay Love (3.6×), and Magic City (TV series) (3.69×) over the country average.
Pride fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Paraná (reach ~1M), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Pride itself, the audience over-indexes on Gay Love (3.6×), Magic City (TV series) (3.69×), Riachuelo (1.84×), and Scarface (1983 film) (3.41×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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