A data profile of the people who buy, follow and care about Gay Love in Brazil — modelled from more than twelve digital signal sources. Gay Love has an estimated audience of 5,214,288 people in Brazil.
Gay Love has an estimated audience of 5,214,288 people in Brazil. 57.2% are female, 42.8% are male, average age 40.1. Top brand affinities: Superman, Pride, Harry Potter, LGBT tourism, Snapchat.
Top brand affinities include Superman, Pride, Harry Potter, with strongest over-indexing on Superman (2.13× the country average).
Demographically, the Gay Love audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Gay Love fan in Brazil is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Gay Love profile in Brazil.
57.2% are female, 42.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 40.1 |
| Estimated audience size | 5,214,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Gay Love audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 13.4% |
| Germany | 6.7% |
The strongest cross-interests of the Gay Love audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LGBT tourism | Travel & Leisure | 27.02× | ||
| 02 | Chris Pine | Movies & TV | 10.45× | ||
| 03 | John Wick 2 | Movies & TV | 9.80× | ||
| 04 | Gigi Hadid | Fashion & Accessoires | 9.25× | ||
| 05 | Heidi Klum | Fashion & Accessoires | 8.21× | ||
| 06 | Giveaways | Shopping | 6.79× | ||
| 07 | Spy film | Movies & TV | 6.37× | ||
| 08 | Snapchat | Internet & Social Media | 5.97× | ||
| 09 | Harry Styles | Music & Radio | 4.82× | ||
| 10 | Madonna | Music & Radio | 4.55× | ||
| 11 | Taylor Swift | Music & Radio | 4.17× | ||
| 12 | Comedy club | Movies & TV | 4.13× | ||
| 13 | Rede Record | Movies & TV | 3.72× | ||
| 14 | LGBT community | Politics & Society | 3.61× | ||
| 15 | Pride | Politics & Society | 3.60× | ||
| 16 | Superman | Movies & TV | 2.13× | ||
| 17 | PCI Concursos | Shopping | 1.82× | ||
| 18 | Riachuelo | Shopping | 1.81× | ||
| 19 | mulheres | Movies & TV | 1.72× | ||
| 20 | Harry Potter | Movies & TV | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.87× | |
| Travelling | THRILL | 3.19× | |
| Early Adopter Mentality | POWER | 2.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.29× | |
| Tradition | CONSERVATISM | 0.39× | |
| Creativity | OPEN | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gay Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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