A data profile of the people who buy, follow and care about Taylor Swift in Brazil — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 4,285,833 people in Brazil.
The average Taylor Swift fan in Brazil is 32.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Chappell Roan, Harry Potter, Gringo, with strongest over-indexing on Chappell Roan (11.49× the country average).
Demographically, the Taylor Swift audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Taylor Swift fan in Brazil is more female, around 32.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Chappell Roan.
The key figures that characterise the Taylor Swift profile in Brazil.
61.0% are female, 39.0% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 32.8 |
| Estimated audience size | 4,285,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 12% |
of the worldwide Taylor Swift audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 6.3% |
| Canada | 5.4% |
Where the Taylor Swift audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1.5M | 1.21× | |
| 02 | Federal District | ~80K | 1.18× | |
| 03 | Amazonas | ~90K | 1.17× | |
| 04 | Rio de Janeiro | ~500K | 1.16× | |
| 05 | Rio Grande do Norte | ~80K | 1.16× | |
| 06 | Ceará | ~200K | 1.13× | |
| 07 | Paraíba | ~90K | 1.11× | |
| 08 | Rio Grande do Sul | ~300K | 1.10× | |
| 09 | Pernambuco | ~200K | 1.09× | |
| 10 | Paraná | ~300K | 1.07× | |
| 11 | Amapá | ~20K | 1.07× | |
| 12 | Santa Catarina | ~200K | 1.06× | |
| 13 | Sergipe | ~50K | 1.04× | |
| 14 | Minas Gerais | ~400K | 1.00× | |
| 15 | Pará | ~100K | 1.00× | |
| 16 | Alagoas | ~60K | 1.00× | |
| 17 | Roraima | ~10K | 0.98× | |
| 18 | Piauí | ~60K | 0.96× | |
| 19 | Mato Grosso do Sul | ~60K | 0.95× | |
| 20 | Maranhão | ~100K | 0.91× | |
| 21 | Espírito Santo | ~80K | 0.90× | |
| 22 | Goiás | ~100K | 0.87× | |
| 23 | Acre | ~10K | 0.85× | |
| 24 | Bahia | ~200K | 0.84× | |
| 25 | Rondônia | ~30K | 0.78× | |
| 26 | Mato Grosso | ~60K | 0.77× | |
| 27 | Tocantins | ~20K | 0.71× |
The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gracie Abrams | Music & Radio | 18.75× | ||
| 02 | Olivia Colman | Movies & TV | 15.99× | ||
| 03 | Gringo | Music & Radio | 13.89× | ||
| 04 | Hailee Steinfeld | Movies & TV | 11.67× | ||
| 05 | Chappell Roan | Music & Radio | 11.49× | ||
| 06 | Hilary Duff | Movies & TV | 8.75× | ||
| 07 | Shawn Mendes | Music & Radio | 6.30× | ||
| 08 | Selena Gomez | Movies & TV | 6.14× | ||
| 09 | Dakota Fanning | Movies & TV | 5.80× | ||
| 10 | Billie Eilish | Music & Radio | 5.10× | ||
| 11 | Ariana Grande | Music & Radio | 4.93× | ||
| 12 | Gay Love | Politics & Society | 4.17× | ||
| 13 | Sabrina Carpenter | Music & Radio | 4.16× | ||
| 14 | Shakira | Music & Radio | 3.45× | ||
| 15 | BTS | Music & Radio | 2.96× | ||
| 16 | Stranger Things | Movies & TV | 2.56× | ||
| 17 | Harry Potter | Movies & TV | 2.48× | ||
| 18 | Scooby-Doo | Movies & TV | 2.43× | ||
| 19 | Barbie | Movies & TV | 1.79× | ||
| 20 | Superman | Movies & TV | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Extroversion | THRILL | 1.48× | |
| Early Adopter Mentality | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Sports Activity | POWER | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Taylor Swift has an estimated audience of 4,285,833 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
61.0% of Taylor Swift fans are female, 39.0% are male, with an average age of 32.8 years.
Taylor Swift fans show strongest brand affinity for Chappell Roan (11.49×), Harry Potter (2.48×), and Gringo (13.89×) over the country average.
Taylor Swift fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Taylor Swift itself, the audience over-indexes on Harry Potter (2.48×), Gringo (13.89×), Hailee Steinfeld (11.67×), and Gracie Abrams (18.75×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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