A data profile of the people who buy, follow and care about Harry Potter in Brazil — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 40,072,917 people in Brazil.
The average Harry Potter fan in Brazil is 33.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Superman, Stranger Things, Netflix, with strongest over-indexing on Superman (2.03× the country average).
Demographically, the Harry Potter audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Harry Potter fan in Brazil is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Superman.
The key figures that characterise the Harry Potter profile in Brazil.
58.7% are female, 41.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 33.7 |
| Estimated audience size | 40,072,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 13% |
of the worldwide Harry Potter audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 14.5% |
| Germany | 9.2% |
Where the Harry Potter audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~2.5M | 1.19× | |
| 02 | Amapá | ~200K | 1.16× | |
| 03 | Paraíba | ~1M | 1.14× | |
| 04 | Rio Grande do Norte | ~900K | 1.12× | |
| 05 | Rio Grande do Sul | ~3M | 1.09× | |
| 06 | Amazonas | ~900K | 1.08× | |
| 07 | Alagoas | ~700K | 1.07× | |
| 08 | Pará | ~1.5M | 1.06× | |
| 09 | Sergipe | ~500K | 1.06× | |
| 10 | São Paulo | ~13M | 1.05× | |
| 11 | Paraná | ~3M | 1.05× | |
| 12 | Santa Catarina | ~2.5M | 1.05× | |
| 13 | Ceará | ~2M | 1.05× | |
| 14 | Minas Gerais | ~5M | 0.99× | |
| 15 | Goiás | ~2M | 0.98× | |
| 16 | Mato Grosso do Sul | ~700K | 0.98× | |
| 17 | Federal District | ~800K | 0.97× | |
| 18 | Maranhão | ~1M | 0.95× | |
| 19 | Piauí | ~600K | 0.95× | |
| 20 | Roraima | ~100K | 0.95× | |
| 21 | Acre | ~200K | 0.92× | |
| 22 | Rio de Janeiro | ~4M | 0.91× | |
| 23 | Rondônia | ~400K | 0.91× | |
| 24 | Bahia | ~3M | 0.89× | |
| 25 | Espírito Santo | ~900K | 0.89× | |
| 26 | Mato Grosso | ~700K | 0.80× | |
| 27 | Tocantins | ~200K | 0.74× |
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniel Radcliffe | Movies & TV | 3.92× | ||
| 02 | Winona Ryder | Movies & TV | 3.12× | ||
| 03 | BTS | Music & Radio | 2.35× | ||
| 04 | Game of Thrones | Movies & TV | 2.25× | ||
| 05 | Anime and manga fandom | Literature | 2.24× | ||
| 06 | The Big Bang Theory | Movies & TV | 2.11× | ||
| 07 | Stranger Things | Movies & TV | 2.05× | ||
| 08 | Superman | Movies & TV | 2.03× | ||
| 09 | Crunchyroll | Games | 2.02× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 1.89× | ||
| 11 | Scooby-Doo | Movies & TV | 1.88× | ||
| 12 | One Piece | Movies & TV | 1.82× | ||
| 13 | Beetlejuice | Movies & TV | 1.80× | ||
| 14 | Netflix | Movies & TV | 1.74× | ||
| 15 | Action movies | Movies & TV | 1.73× | ||
| 16 | Mobile game | Games | 1.67× | ||
| 17 | Stitch! | Movies & TV | 1.67× | ||
| 18 | Manga | Literature | 1.66× | ||
| 19 | Comics | Literature | 1.57× | ||
| 20 | Anime movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.26× | |
| Pet Ownership | JOY | 1.13× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Risk Appetite | THRILL | 0.71× | |
| Quality Awareness | PREMIUM | 0.76× |
Harry Potter has an estimated audience of 40,072,917 people in Brazil, concentrated in São Paulo and Minas Gerais.
58.7% of Harry Potter fans are female, 41.3% are male, with an average age of 33.7 years.
Harry Potter fans show strongest brand affinity for Superman (2.03×), Stranger Things (2.05×), and Netflix (1.74×) over the country average.
Harry Potter fans in Brazil are most concentrated in São Paulo (reach ~13M), Minas Gerais (reach ~5M), and Rio de Janeiro (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Harry Potter itself, the audience over-indexes on Stranger Things (2.05×), Netflix (1.74×), Scooby-Doo (1.88×), and Game of Thrones (2.25×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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