Harry Potter (film series) Audience in Brazil

Harry Potter (film series) has an estimated audience of 5,966,925 people in Brazil. 58.7% are female, 41.3% are male, average age 33.7. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Superman, Euphoria, Stranger Things, Scooby-Doo, Netflix.

The average Harry Potter (film series) fan in Brazil is 33.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Superman, Euphoria, Stranger Things, with strongest over-indexing on Superman (2.03× the country average). Demographically, the Harry Potter (film series) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Harry Potter (film series) fans

Demographic split for Harry Potter (film series) audience in Brazil
MetricValue
Female58.7%
Male41.3%
Average age33.7
Estimated audience size5,966,925

Audience persona

The typical Harry Potter (film series) fan in Brazil is more female, around 33.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in Brazil

Top regions ranked by reach for Harry Potter (film series) in Brazil
RegionReachAffinity
São Paulo1,626,7601.05×
Minas Gerais610,9330.99×
Rio de Janeiro508,1870.91×
Rio Grande do Sul382,5841.09×
Paraná381,3581.05×
Bahia350,9480.89×
Pernambuco325,5471.19×
Santa Catarina288,4831.05×
Ceará273,8811.05×
Goiás222,2700.98×
Pará206,1061.06×
Maranhão141,5270.95×
Paraíba137,1021.14×
Amazonas111,9491.08×
Rio Grande do Norte111,6641.12×
Espírito Santo110,7150.89×
Federal District96,7470.97×
Alagoas93,1801.07×
Mato Grosso89,4160.8×
Mato Grosso do Sul85,5410.98×
Piauí79,0340.95×
Sergipe66,2671.07×
Rondônia45,1790.91×
Tocantins28,8790.73×
Amapá24,7441.17×
Acre18,9840.91×
Roraima16,0140.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry Potter (film series) audience
BrandAffinityCategory
Superman2.03×Movies & TV
Euphoria1.74×Movies & TV
Stranger Things2.05×Movies & TV
Scooby-Doo1.88×Movies & TV
Netflix1.74×Movies & TV
Game of Thrones2.25×Movies & TV
Action movies1.73×Movies & TV
BTS2.35×Music & Radio
Godzilla1.79×Movies & TV
Mobile game1.67×Games
Sydney Sweeney1.71×Movies & TV
Stitch!1.67×Movies & TV
Thriller movies1.6×Movies & TV
The Big Bang Theory2.11×Movies & TV
HBO MAX1.71×Movies & TV
Supergirl2.46×Movies & TV
Superman (TV series)2.08×Movies & TV
G1 (Rede Globo)1.76×News
Beetlejuice1.8×Movies & TV
Anime movies1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry Potter (film series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
MindfulnessBALANCE1.61
Early Adopter MentalityPOWER1.47
Design AffinityPREMIUM1.33
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Harry Potter (film series)
CountryShare
United States19.6%
Brazil7.8%
United Kingdom5.4%

See Harry Potter (film series) audiences in other countries

More Action audiences in Brazil

Frequently asked questions

How many fans does Harry Potter (film series) have in Brazil?

Harry Potter (film series) has an estimated audience of 5,966,925 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Harry Potter (film series) fans?

58.7% of Harry Potter (film series) fans are female, 41.3% are male, with an average age of 33.7 years.

Which brands do Harry Potter (film series) fans like most?

Harry Potter (film series) fans show strongest brand affinity for Superman (2.03×), Euphoria (1.74×), and Stranger Things (2.05×) over the country average.

Where do Harry Potter (film series) fans live in Brazil?

Harry Potter (film series) fans in Brazil are most concentrated in São Paulo (reach 1,626,760), Minas Gerais (reach 610,933), and Rio de Janeiro (reach 508,187). These three regions account for the largest share of the active audience.

What other brands do Harry Potter (film series) fans also like?

Beyond Harry Potter (film series) itself, the audience over-indexes on Euphoria (1.74×), Stranger Things (2.05×), Scooby-Doo (1.88×), and Netflix (1.74×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Harry Potter (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.