Gay Love Audience in United States

Gay Love has an estimated audience of 9,792,016 people in United States. 50.7% are female, 49.3% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Boxer shorts, Hair Extensions, Dungeons & Dragons, Jean Paul Gaultier, Shabby chic.

The average Gay Love fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boxer shorts, Hair Extensions, Dungeons & Dragons, with strongest over-indexing on Boxer shorts (49.6× the country average). Demographically, the Gay Love audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gay Love fans

Demographic split for Gay Love audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.3
Estimated audience size9,792,016

Audience persona

The typical Gay Love fan in United States is balanced, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Boxer shorts.

Top regions in United States

Top regions ranked by reach for Gay Love in United States
RegionReachAffinity
California1,015,1580.94×
Texas731,8980.87×
Florida538,5600.81×
New York538,2200.98×
Pennsylvania292,1590.89×
Colorado275,6371.79×
Georgia270,1180.9×
Virginia249,6391.05×
Illinois246,1600.75×
Michigan236,2480.92×
Ohio234,7100.78×
New Jersey195,8680.79×
Alabama192,5101.41×
North Carolina185,9150.63×
Washington182,7860.93×
Tennessee154,2880.79×
Massachusetts152,9960.79×
Indiana152,0680.85×
Arizona144,2370.72×
Minnesota124,5880.89×
Missouri122,7280.78×
Wisconsin121,3690.82×
Louisiana118,1780.94×
Oregon110,7380.99×
South Carolina106,9400.73×
Maryland104,0850.62×
Kentucky101,0200.82×
Oklahoma99,4390.91×
Utah98,1121.12×
Kansas95,7211.24×
Connecticut93,3090.95×
Nevada73,1550.77×
Arkansas72,1600.89×
Iowa66,8180.83×
Idaho64,7371.32×
Hawaii45,7091.09×
Mississippi44,3050.55×
West Virginia42,6720.94×
Nebraska39,3480.8×
New Hampshire37,6710.98×
Alaska36,5001.74×
Washington, District of Columbia36,0661.23×
New Mexico34,2500.7×
Maine33,9310.97×
Montana31,8181.17×
South Dakota31,4061.39×
Vermont31,0081.8×
North Dakota30,5791.52×
Wyoming29,5882.04×
Rhode Island29,1010.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gay Love audience
BrandAffinityCategory
Boxer shorts49.6×Fashion & Accessoires
Hair Extensions5.85×Beauty & Wellness
Dungeons & Dragons10.47×Games
Jean Paul Gaultier15.84×Fashion & Accessoires
Shabby chic12.26×Home & Garden
Uniqlo6.61×Shopping
Urban Outfitters4.79×Shopping
Gender studies11.35×Politics & Society
Toyota Supra9.67×Cars & Mobility
Designer clothing4.38×Fashion & Accessoires
Superman1.72×Movies & TV
Louis Vuitton3.58×Fashion & Accessoires
Disneyland Paris7.36×Travel & Leisure
Rick and Morty4.53×Movies & TV
Supreme4.93×Fashion & Accessoires
Streetwear2.99×Fashion & Accessoires
Afro-textured hair6.13×Beauty & Wellness
Balenciaga4.93×Fashion & Accessoires
H&M3.41×Shopping
YouTube Music3.16×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gay Love audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.1
Luxury OrientationPREMIUM2.09
SustainabilityBALANCE1.96
Early Adopter MentalityPOWER1.71
Pet OwnershipJOY1.6
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Gay Love
CountryShare
United States25.2%
Brazil13.4%
Germany6.7%

See Gay Love audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gay Love have in United States?

Gay Love has an estimated audience of 9,792,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Gay Love fans?

50.7% of Gay Love fans are female, 49.3% are male, with an average age of 39.3 years.

Which brands do Gay Love fans like most?

Gay Love fans show strongest brand affinity for Boxer shorts (49.6×), Hair Extensions (5.85×), and Dungeons & Dragons (10.47×) over the country average.

Where do Gay Love fans live in United States?

Gay Love fans in United States are most concentrated in California (reach 1,015,158), Texas (reach 731,898), and Florida (reach 538,560). These three regions account for the largest share of the active audience.

What other brands do Gay Love fans also like?

Beyond Gay Love itself, the audience over-indexes on Hair Extensions (5.85×), Dungeons & Dragons (10.47×), Jean Paul Gaultier (15.84×), and Shabby chic (12.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gay Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.