Rascasse Audience Intelligence

Gay Love Audience in United States

A data profile of the people who buy, follow and care about Gay Love in United States — modelled from more than twelve digital signal sources. Gay Love has an estimated audience of 9,792,016 people in United States.

#2319among Topic in United States#216in Politics & Society

The average Gay Love fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gender studies, Boxer shorts, Hair Extensions, with strongest over-indexing on Gender studies (28.73× the country average).

Demographically, the Gay Love audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gay Love fan in United States is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Gender studies.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gay Love profile in United States.

Audience size
9.8M
in United States
Gender
50.7%♀
49.3% male
Age
39.3
average years
Country rank
#3648
Topic in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gay Love fans

50.7% are female, 49.3% are male, average age 39.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Gay Love audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.3
Estimated audience size9,792,016
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Gay Love audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4918%
50+24%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Gay Love audience comes from United States.

Worldwide audience distribution share by country for Gay Love
CountryShare
United States25.2%
Brazil13.4%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gay Love audience in United States is strongest.

Fig. 05

Top regions by affinity

Gay Love fans by region: top regions in United States
#RegionReachAffinity×
01Montana~500K16.95×
02Colorado~200K1.23×
03Alaska~20K1.10×
04Vermont~20K1.09×
05Idaho~50K1.05×
06Alabama~100K1.04×
07South Dakota~20K1.04×
08North Dakota~20K1.04×
09Washington, District of Columbia~30K0.99×
10Kansas~80K0.98×
11Hawaii~40K0.97×
12West Virginia~40K0.96×
13New Hampshire~40K0.96×
14Maine~30K0.96×
15Rhode Island~30K0.96×
16Delaware~30K0.96×
17Utah~80K0.95×
18Arkansas~70K0.93×
19Nebraska~50K0.92×
20New Mexico~40K0.91×
21Louisiana~100K0.90×
22Oregon~100K0.90×
23Oklahoma~100K0.90×
24Iowa~70K0.90×
25Mississippi~70K0.90×
26Connecticut~90K0.89×
27Virginia~200K0.87×
28Kentucky~100K0.87×
29Nevada~80K0.86×
30Minnesota~100K0.85×
31Wisconsin~100K0.84×
32Indiana~100K0.83×
33South Carolina~100K0.83×
34Michigan~200K0.82×
35Washington~200K0.82×
36Missouri~100K0.82×
37Tennessee~200K0.81×
38New York~400K0.80×
39Pennsylvania~300K0.79×
40Georgia~200K0.79×
41Arizona~200K0.79×
42Massachusetts~200K0.79×
43Maryland~100K0.78×
44California~800K0.76×
45New Jersey~200K0.76×
46Ohio~200K0.75×
47Illinois~200K0.73×
48Texas~600K0.72×
49North Carolina~200K0.72×
50Florida~500K0.71×
Fig. 06

Affinity by region

Affinity by region — Gay Love, United States
0.71×1.00×16.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gay Love audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gay Love audience
#·InterestCategoryAffinity×
01Boxer shortsFashion & Accessoires48.33×
02Gender studiesPolitics & Society28.73×
03International educationBusiness & Career12.43×
04Pole danceSports12.04×
05Acne StudiosFashion & Accessoires9.81×
06Scarface (1983 film)Movies & TV7.75×
07Dungeons & DragonsGames7.63×
08US Open (tennis)Sports6.18×
09Rick and MortyMovies & TV5.47×
10Hair ExtensionsBeauty & Wellness4.82×
11Folk musicMusic & Radio4.62×
12Digital artArts & Culture3.91×
13PridePolitics & Society3.50×
14Anime and manga fandomLiterature3.40×
15Spirit HalloweenKids & Family3.33×
16MangaLiterature3.00×
17NordstromShopping2.66×
18ClothingFashion & Accessoires1.76×
19Video gamesGames1.66×
20Consumer electronicsTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gay Love audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gay Love audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.21×
TraditionCONSERVATISM2.11×
IndulgenceJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gay Love audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Social Media UsageJOY0.87×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gay Love have in United States?

Gay Love has an estimated audience of 9,792,016 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gay Love fans?

50.7% of Gay Love fans are female, 49.3% are male, with an average age of 39.3 years.

03

Which brands do Gay Love fans like most?

Gay Love fans show strongest brand affinity for Gender studies (28.73×), Boxer shorts (48.33×), and Hair Extensions (4.82×) over the country average.

04

Where do Gay Love fans live in United States?

Gay Love fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Gay Love fans also like?

Beyond Gay Love itself, the audience over-indexes on Boxer shorts (48.33×), Hair Extensions (4.82×), International education (12.43×), and Clothing (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Gay Love audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gay Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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