Boxer shorts Audience in United States

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Boxer shorts has an estimated audience of 830,132 people in United States. 44.4% are female, 55.6% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Gay Love, Andrew Christian, Jejudo, Grindr, Social shopping.

The average Boxer shorts fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gay Love, Andrew Christian, Jejudo, with strongest over-indexing on Gay Love (48.33× the country average). Demographically, the Boxer shorts audience skews more male with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Boxer shorts fans

Demographic split for Boxer shorts audience in United States
MetricValue
Female44.4%
Male55.6%
Average age34.5
Estimated audience size830,132

Audience persona

The typical Boxer shorts fan in United States is more male, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gay Love.

Top regions in United States

Top regions ranked by reach for Boxer shorts in United States
RegionReachAffinity
California123,1781.35×
Texas84,1681.18×
New York58,8671.27×
Florida54,9590.98×
Illinois31,0181.12×
Pennsylvania29,8181.07×
Georgia28,8651.13×
North Carolina26,1911.05×
New Jersey23,9851.14×
Ohio23,3450.91×
Virginia21,1861.05×
Massachusetts19,4721.19×
Michigan18,7800.87×
Tennessee17,5881.06×
Washington17,2961.04×
Arizona16,8340.99×
Indiana16,1041.06×
Maryland14,4361.01×
Missouri14,0531.05×
Alabama12,9671.12×
Colorado12,1730.93×
South Carolina12,0890.97×
Louisiana11,7411.1×
Kentucky11,6741.12×
Wisconsin11,6360.93×
Minnesota11,3750.96×
Oklahoma10,6301.15×
Oregon9,7781.03×
Utah8,8001.18×
Connecticut8,5841.03×
Nevada8,0811.01×
Mississippi7,0131.03×
Arkansas6,8271×
Kansas6,5991.01×
Iowa6,1570.9×
Nebraska5,2181.25×
Hawaii4,2921.2×
Idaho3,5260.85×
West Virginia3,3870.88×
New Mexico3,1140.75×
Maine2,6940.91×
New Hampshire2,6900.82×
Washington, District of Columbia2,6621.07×
Rhode Island2,2540.85×
Delaware1,7990.79×
Montana1,7680.77×
South Dakota1,6390.85×
North Dakota1,4420.85×
Alaska1,2910.73×
Vermont1,1570.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boxer shorts audience
BrandAffinityCategory
Gay Love48.33×Politics & Society
Andrew Christian118.58×Fashion & Accessoires
Jejudo46.68×Travel & Leisure
Grindr57.83×Internet & Social Media
Social shopping27.9×Shopping
Kodi (software)58.39×Technology & Electronics
Group buying30.97×Shopping
Gothic fashion17.97×Fashion & Accessoires
Nichijou38.58×Literature
RuPaul's Drag Race (season 8)48.38×Movies & TV
Sabrina Carpenter10.68×Music & Radio
Gay bar29.09×Politics & Society
Gay-friendly24.75×Politics & Society
Love Island15.73×Movies & TV
Salaryman17.3×Business & Career
Princess Polly15.18×Fashion & Accessoires
Jockstrap51.81×Sports
Boxer briefs24.78×Fashion & Accessoires
Love & Hip Hop: Atlanta13.96×Movies & TV
Harmonica12.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boxer shorts audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Luxury OrientationPREMIUM1.73
Quality AwarenessPREMIUM1.51
SustainabilityBALANCE1.42
Pet OwnershipJOY1.38
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Boxer shorts
CountryShare
United States11.0%
South Korea7.2%
Japan6.9%

See Boxer shorts audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Boxer shorts have in United States?

Boxer shorts has an estimated audience of 830,132 people in United States, concentrated in California and Texas.

What is the gender split and age of Boxer shorts fans?

44.4% of Boxer shorts fans are female, 55.6% are male, with an average age of 34.5 years.

Which brands do Boxer shorts fans like most?

Boxer shorts fans show strongest brand affinity for Gay Love (48.33×), Andrew Christian (118.58×), and Jejudo (46.68×) over the country average.

Where do Boxer shorts fans live in United States?

Boxer shorts fans in United States are most concentrated in California (reach 123,178), Texas (reach 84,168), and New York (reach 58,867). These three regions account for the largest share of the active audience.

What other brands do Boxer shorts fans also like?

Beyond Boxer shorts itself, the audience over-indexes on Andrew Christian (118.58×), Jejudo (46.68×), Grindr (57.83×), and Social shopping (27.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boxer shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.