Rascasse Audience Intelligence

Boxer shorts Audience in United States

A data profile of the people who buy, follow and care about Boxer shorts in United States — modelled from more than twelve digital signal sources. Boxer shorts has an estimated audience of 830,132 people in United States.

#9374among Topic in United States#1060in Fashion & Accessoires

The average Boxer shorts fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gay Love, Jejudo, Grindr, with strongest over-indexing on Gay Love (48.33× the country average).

Demographically, the Boxer shorts audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boxer shorts fan in United States is more male, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Gay Love.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boxer shorts profile in United States.

Audience size
830K
in United States
Gender
44.4%♀
55.6% male
Age
34.5
average years
Country rank
#26789
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boxer shorts fans

44.4% are female, 55.6% are male, average age 34.5.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Boxer shorts audience in United States
MetricValue
Female44.4%
Male55.6%
Average age34.5
Estimated audience size830,132
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Boxer shorts audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Boxer shorts audience comes from United States.

Worldwide audience distribution share by country for Boxer shorts
CountryShare
United States11.0%
South Korea7.2%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boxer shorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Boxer shorts fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.30×
02New York~60K1.19×
03Hawaii~4K1.15×
04Alabama~10K1.14×
05Texas~80K1.12×
06Georgia~30K1.11×
07Massachusetts~20K1.11×
08Louisiana~10K1.11×
09Kentucky~10K1.11×
10Oklahoma~10K1.11×
11Nebraska~5K1.11×
12Mississippi~7K1.08×
13Illinois~30K1.06×
14Washington~20K1.05×
15Utah~8K1.05×
16Florida~60K1.04×
17New Jersey~20K1.03×
18Virginia~20K1.03×
19Connecticut~9K1.03×
20Kansas~7K1.03×
21Maryland~10K1.02×
22Pennsylvania~30K1.01×
23North Carolina~30K1.01×
24Indiana~20K1.00×
25Missouri~10K1.00×
26Arkansas~7K1.00×
27West Virginia~4K1.00×
28Nevada~8K0.99×
29Alaska~2K0.99×
30Oregon~9K0.98×
31Vermont~1K0.98×
32Arizona~20K0.97×
33Maine~3K0.97×
34Washington, District of Columbia~2K0.97×
35Delaware~2K0.97×
36South Dakota~2K0.97×
37North Dakota~2K0.97×
38Minnesota~10K0.96×
39New Hampshire~3K0.96×
40Rhode Island~3K0.96×
41Tennessee~20K0.95×
42Montana~2K0.95×
43Iowa~6K0.94×
44New Mexico~4K0.94×
45Idaho~4K0.94×
46Ohio~20K0.93×
47South Carolina~10K0.93×
48Wisconsin~10K0.91×
49Michigan~20K0.90×
50Colorado~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Boxer shorts, United States
0.90×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boxer shorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boxer shorts audience
#·InterestCategoryAffinity×
01Kodi (software)Technology & Electronics58.39×
02GrindrInternet & Social Media57.83×
03JockstrapSports51.81×
04RuPaul's Drag Race (season 8)Movies & TV48.38×
05Gay LovePolitics & Society48.33×
06JejudoTravel & Leisure46.68×
07SPELLLINGMusic & Radio38.61×
08NichijouLiterature38.58×
09Group buyingShopping30.97×
10Gay barPolitics & Society29.09×
11Social shoppingShopping27.90×
12Boxer briefsFashion & Accessoires24.78×
13Gay-friendlyPolitics & Society24.75×
14Gothic fashionFashion & Accessoires17.97×
15SalarymanBusiness & Career17.30×
16Love IslandMovies & TV15.73×
17Princess PollyFashion & Accessoires15.18×
18Love & Hip Hop: AtlantaMovies & TV13.96×
19HarmonicaMusic & Radio12.66×
20Sabrina CarpenterMusic & Radio10.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boxer shorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boxer shorts audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.72×
MindfulnessBALANCE1.37×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boxer shorts audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.44×
Social Media UsageJOY0.46×
Family OrientationCONSERVATISM0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boxer shorts have in United States?

Boxer shorts has an estimated audience of 830,132 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boxer shorts fans?

44.4% of Boxer shorts fans are female, 55.6% are male, with an average age of 34.5 years.

03

Which brands do Boxer shorts fans like most?

Boxer shorts fans show strongest brand affinity for Gay Love (48.33×), Jejudo (46.68×), and Grindr (57.83×) over the country average.

04

Where do Boxer shorts fans live in United States?

Boxer shorts fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Boxer shorts fans also like?

Beyond Boxer shorts itself, the audience over-indexes on Jejudo (46.68×), Grindr (57.83×), Social shopping (27.9×), and Kodi (software) (58.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Boxer shorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boxer shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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