Rascasse Audience Intelligence

Nichijou Audience in United States

A data profile of the people who buy, follow and care about Nichijou in United States — modelled from more than twelve digital signal sources. Nichijou has an estimated audience of 2,578,673 people in United States.

#60among Book / Manga / Comic in United States#196in Literature

The average Nichijou fan in United States is 29.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, Trench coat, 7-Eleven, with strongest over-indexing on Group buying (245.28× the country average).

Demographically, the Nichijou audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nichijou fan in United States is balanced, around 29.7 years old, with strong Pet Ownership tendencies and a notable affinity for Group buying.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nichijou profile in United States.

Audience size
2.6M
in United States
Gender
53.8%♀
46.2% male
Age
29.7
average years
Country rank
#11644
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nichijou fans

53.8% are female, 46.2% are male, average age 29.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Nichijou audience in United States
MetricValue
Female53.8%
Male46.2%
Average age29.7
Estimated audience size2,578,673
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Nichijou audience in United States
Age bracketShare%
16-1948%
20-2922%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Nichijou audience comes from United States.

Worldwide audience distribution share by country for Nichijou
CountryShare
United States52.3%
Brazil8.1%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nichijou audience in United States is strongest.

Fig. 05

Top regions by affinity

Nichijou fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.56×
02Washington~80K1.52×
03Hawaii~20K1.41×
04Oregon~40K1.40×
05Texas~300K1.30×
06Maryland~60K1.30×
07Nevada~30K1.28×
08Georgia~100K1.22×
09Arizona~60K1.19×
10Virginia~70K1.15×
11Utah~30K1.15×
12Alaska~6K1.15×
13New York~200K1.13×
14Oklahoma~30K1.11×
15Massachusetts~60K1.09×
16Florida~200K1.05×
17New Jersey~70K1.05×
18Illinois~90K1.03×
19North Carolina~80K1.02×
20Minnesota~40K1.00×
21Michigan~70K0.99×
22Missouri~40K0.99×
23Kansas~20K0.98×
24Delaware~7K0.97×
25Arkansas~20K0.96×
26Idaho~10K0.96×
27Indiana~50K0.95×
28Connecticut~20K0.95×
29Colorado~40K0.94×
30Rhode Island~8K0.93×
31Alabama~30K0.92×
32Kentucky~30K0.92×
33New Mexico~10K0.92×
34Pennsylvania~80K0.91×
35Mississippi~20K0.91×
36South Carolina~40K0.90×
37Louisiana~30K0.90×
38North Dakota~5K0.90×
39Vermont~4K0.90×
40Nebraska~10K0.89×
41Maine~8K0.88×
42Tennessee~50K0.87×
43New Hampshire~9K0.87×
44Ohio~70K0.86×
45Montana~6K0.86×
46Wisconsin~30K0.85×
47West Virginia~10K0.85×
48Washington, District of Columbia~6K0.81×
49South Dakota~5K0.81×
50Iowa~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Nichijou, United States
0.80×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nichijou audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nichijou audience
#·InterestCategoryAffinity×
01Group buyingShopping245.28×
02Trench coatFashion & Accessoires92.76×
03Tsingtao BreweryFood & Beverages68.39×
04Boxer shortsFashion & Accessoires38.58×
05Max MaraFashion & Accessoires22.39×
06Astro (Malaysian satellite television)Movies & TV20.00×
07Soylent GreenMovies & TV20.00×
08TelegramInternet & Social Media17.16×
09Boy bandMusic & Radio17.04×
10MalaysiaTravel & Leisure9.61×
11EssayLiterature9.09×
12Anime and manga fandomLiterature8.31×
137-ElevenShopping8.07×
14DiaryKids & Family7.20×
15RetrogamingGames5.77×
16MangaLiterature5.72×
17Digital artArts & Culture3.98×
18ComicsLiterature3.63×
19Electronic dance musicMusic & Radio3.58×
20Online gamesGames2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nichijou audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nichijou audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.94×
TraditionCONSERVATISM1.92×
IndulgenceJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nichijou audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Social Media UsageJOY0.96×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nichijou have in United States?

Nichijou has an estimated audience of 2,578,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nichijou fans?

53.8% of Nichijou fans are female, 46.2% are male, with an average age of 29.7 years.

03

Which brands do Nichijou fans like most?

Nichijou fans show strongest brand affinity for Group buying (245.28×), Trench coat (92.76×), and 7-Eleven (8.07×) over the country average.

04

Where do Nichijou fans live in United States?

Nichijou fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nichijou fans also like?

Beyond Nichijou itself, the audience over-indexes on Trench coat (92.76×), 7-Eleven (8.07×), Telegram (17.16×), and Anime and manga fandom (8.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Nichijou audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nichijou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →