Nichijou Audience in United States

Nichijou has an estimated audience of 2,588,637 people in United States. 53.8% are female, 46.2% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Group buying, Trench coat, Boxer shorts, 7-Eleven, Astro (Malaysian satellite television).

The average Nichijou fan in United States is 29.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Group buying, Trench coat, Boxer shorts, with strongest over-indexing on Group buying (191.67× the country average). Demographically, the Nichijou audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Nichijou fans

Demographic split for Nichijou audience in United States
MetricValue
Female53.8%
Male46.2%
Average age29.7
Estimated audience size2,588,637

Audience persona

The typical Nichijou fan in United States is balanced, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Nichijou in United States
RegionReachAffinity
California458,9841.61×
Texas304,0701.37×
Florida187,1261.07×
New York173,1321.2×
Georgia103,7311.3×
Illinois95,2641.1×
Washington82,8151.59×
North Carolina80,7991.04×
Pennsylvania79,3370.91×
Virginia71,7671.14×
New Jersey70,1381.07×
Ohio67,2830.84×
Michigan66,9800.99×
Arizona64,9301.23×
Maryland57,5531.29×
Massachusetts55,7921.09×
Indiana47,5891.01×
Tennessee44,1620.85×
Missouri43,6961.05×
Oregon41,4891.4×
Colorado39,5720.97×
Minnesota38,2151.03×
Alabama34,3730.95×
South Carolina34,0030.87×
Wisconsin33,9780.87×
Nevada33,9731.36×
Oklahoma30,9521.08×
Louisiana29,5580.89×
Kentucky29,0770.9×
Utah26,8561.16×
Connecticut24,2640.93×
Arkansas21,0710.99×
Kansas20,4101×
Mississippi20,3850.96×
Hawaii16,5101.48×
Iowa15,9980.75×
Idaho11,6920.9×
New Mexico11,5500.89×
Nebraska9,8340.76×
West Virginia8,6500.72×
New Hampshire8,0350.79×
Maine7,5660.82×
Rhode Island6,9450.84×
Delaware6,5560.92×
Alaska6,4351.16×
Washington, District of Columbia5,7850.74×
Montana4,1730.58×
North Dakota4,0760.77×
South Dakota3,5790.6×
Vermont3,0770.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nichijou audience
BrandAffinityCategory
Group buying191.67×Shopping
Trench coat165.6×Fashion & Accessoires
Boxer shorts62.12×Fashion & Accessoires
7-Eleven5.44×Shopping
Astro (Malaysian satellite television)20×Movies & TV
Enterprise Rent-A-Car4.87×Cars & Mobility
Anime and manga fandom4.64×Literature
Tsingtao Brewery55.73×Food & Beverages
Fine-art photography6.09×Technology & Electronics
Electronic drum21.81×Music & Radio
BTS8.16×Music & Radio
Soylent Green20×Movies & TV
Max Mara11.9×Fashion & Accessoires
Afro-textured hair6.99×Beauty & Wellness
Dungeons & Dragons6.82×Games
Travel photography4.03×Technology & Electronics
Manga3.14×Literature
Hairbrush4.49×Beauty & Wellness
Bershka14.15×Shopping
Lace wig3.18×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nichijou audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.81
Luxury OrientationPREMIUM1.55
Pet OwnershipJOY1.51
TravellingTHRILL1.42
Family OrientationCONSERVATISM1.35
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Nichijou
CountryShare
United States56.4%
Brazil8.7%
Japan7.7%

See Nichijou audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Nichijou have in United States?

Nichijou has an estimated audience of 2,588,637 people in United States, concentrated in California and Texas.

What is the gender split and age of Nichijou fans?

53.8% of Nichijou fans are female, 46.2% are male, with an average age of 29.7 years.

Which brands do Nichijou fans like most?

Nichijou fans show strongest brand affinity for Group buying (191.67×), Trench coat (165.6×), and Boxer shorts (62.12×) over the country average.

Where do Nichijou fans live in United States?

Nichijou fans in United States are most concentrated in California (reach 458,984), Texas (reach 304,070), and Florida (reach 187,126). These three regions account for the largest share of the active audience.

What other brands do Nichijou fans also like?

Beyond Nichijou itself, the audience over-indexes on Trench coat (165.6×), Boxer shorts (62.12×), 7-Eleven (5.44×), and Astro (Malaysian satellite television) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nichijou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.