Rascasse Audience Intelligence

Group buying Audience in United States

A data profile of the people who buy, follow and care about Group buying in United States — modelled from more than twelve digital signal sources. Group buying has an estimated audience of 4,433,202 people in United States.

#10among E-Commerce in United States#4059among Topic in United States#172in Shopping

The average Group buying fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jejudo, Nichijou, Discovery Kids, with strongest over-indexing on Jejudo (277.65× the country average).

Demographically, the Group buying audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Group buying fan in United States is more female, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Jejudo.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Group buying profile in United States.

Audience size
4.4M
in United States
Gender
58.8%♀
41.2% male
Age
33.4
average years
Country rank
#7377
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Group buying fans

58.8% are female, 41.2% are male, average age 33.4.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Group buying audience in United States
MetricValue
Female58.8%
Male41.2%
Average age33.4
Estimated audience size4,433,202
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Group buying audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Group buying audience comes from United States.

Worldwide audience distribution share by country for Group buying
CountryShare
China32.3%
Japan17.1%
Taiwan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Group buying audience in United States is strongest.

Fig. 05

Top regions by affinity

Group buying fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K3.62×
02New Jersey~200K1.74×
03New York~400K1.70×
04Nebraska~30K1.45×
05California~700K1.37×
06Delaware~20K1.33×
07Washington~100K1.25×
08Iowa~40K1.18×
09North Dakota~10K1.15×
10Maryland~90K1.14×
11Alaska~10K1.13×
12Vermont~9K1.13×
13New Hampshire~20K1.12×
14Texas~400K1.10×
15South Dakota~10K1.10×
16Montana~10K1.05×
17Rhode Island~10K1.04×
18Hawaii~20K1.01×
19Maine~20K1.00×
20Idaho~20K0.99×
21West Virginia~20K0.98×
22Washington, District of Columbia~10K0.98×
23New Mexico~20K0.95×
24Mississippi~30K0.93×
25Arkansas~30K0.92×
26Connecticut~40K0.91×
27Nevada~40K0.91×
28Kansas~30K0.91×
29Utah~40K0.90×
30Massachusetts~80K0.89×
31Oklahoma~40K0.89×
32Louisiana~50K0.88×
33Kentucky~50K0.88×
34Minnesota~50K0.86×
35Alabama~50K0.86×
36Missouri~60K0.85×
37South Carolina~60K0.85×
38Wisconsin~60K0.84×
39Indiana~70K0.83×
40Tennessee~70K0.82×
41Colorado~60K0.82×
42Arizona~70K0.81×
43Illinois~100K0.79×
44Michigan~90K0.79×
45Florida~200K0.78×
46Virginia~80K0.78×
47Georgia~100K0.77×
48North Carolina~100K0.77×
49Pennsylvania~100K0.75×
50Ohio~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Group buying, United States
0.75×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Group buying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Group buying audience
#·InterestCategoryAffinity×
01Discovery KidsMovies & TV353.55×
02What to Expect When You're Expecting (film)Movie / TV Show / Series353.54×
03JejudoTravel & Leisure277.65×
04NichijouLiterature245.28×
05Couple costumeKids & Family201.45×
06Style (TV series)Movies & TV190.27×
07Kodi (software)Technology & Electronics187.49×
08ikonMusic & Radio123.55×
09KakaoTalkInternet & Social Media123.38×
10DaeguTravel & Leisure113.04×
11Relocation (personal)Business & Career106.32×
12Shu UemuraBeauty & Wellness89.75×
13Baby-led weaningTechnology & Electronics81.52×
14PENTAGONMusic & Radio76.09×
15Truck camperCars & Mobility73.19×
16Taiwanese dramaMovies & TV69.43×
17Wedding chapelKids & Family68.04×
18DailymotionMovies & TV62.80×
19JakartaTravel & Leisure62.47×
20Este, VenetoTravel & Leisure48.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Group buying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Group buying audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.68×
Design AffinityPREMIUM1.48×
Pet OwnershipJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Group buying audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.31×
Convenience OrientationPREMIUM0.36×
Family OrientationCONSERVATISM0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Group buying have in United States?

Group buying has an estimated audience of 4,433,202 people in United States, concentrated in California and New York.

02

What is the gender split and age of Group buying fans?

58.8% of Group buying fans are female, 41.2% are male, with an average age of 33.4 years.

03

Which brands do Group buying fans like most?

Group buying fans show strongest brand affinity for Jejudo (277.65×), Nichijou (245.28×), and Discovery Kids (353.55×) over the country average.

04

Where do Group buying fans live in United States?

Group buying fans in United States are most concentrated in California (reach ~700K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Group buying fans also like?

Beyond Group buying itself, the audience over-indexes on Nichijou (245.28×), Discovery Kids (353.55×), What to Expect When You're Expecting (film) (353.54×), and Kodi (software) (187.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Group buying audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Group buying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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