Group buying Audience in United States

Group buying logo

Group buying has an estimated audience of 4,433,202 people in United States. 58.8% are female, 41.2% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: Jejudo, Nichijou, Discovery Kids, What to Expect When You're Expecting (film), Kodi (software).

The average Group buying fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jejudo, Nichijou, Discovery Kids, with strongest over-indexing on Jejudo (277.65× the country average). Demographically, the Group buying audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Group buying fans

Demographic split for Group buying audience in United States
MetricValue
Female58.8%
Male41.2%
Average age33.4
Estimated audience size4,433,202

Audience persona

The typical Group buying fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Jejudo.

Top regions in United States

Top regions ranked by reach for Group buying in United States
RegionReachAffinity
California738,2061.51×
New York441,2711.78×
Texas263,3540.69×
New Jersey250,3112.22×
Florida237,1390.79×
Oregon123,3572.43×
Washington118,7921.34×
Maryland111,5191.46×
Illinois104,7180.71×
North Carolina85,8740.64×
Pennsylvania85,0040.57×
Georgia81,1850.59×
Ohio70,8260.52×
Michigan70,5060.61×
Massachusetts70,2070.8×
Iowa62,9991.72×
Virginia60,9140.56×
Nebraska55,4472.49×
Arizona53,5210.59×
Missouri47,5150.66×
Minnesota47,2900.74×
Indiana44,7330.55×
Connecticut36,4890.82×
Colorado36,4500.52×
Wisconsin35,7270.54×
Nevada34,9870.82×
Tennessee29,8340.34×
Utah26,9770.68×
South Carolina26,6590.4×
Oklahoma24,6550.5×
Alabama23,4870.38×
New Hampshire23,1641.33×
Mississippi22,7030.62×
Kentucky22,6470.41×
Louisiana21,8680.38×
Hawaii20,6671.08×
Arkansas20,1690.55×
West Virginia18,7420.91×
Alaska18,7031.97×
Kansas17,3110.5×
Idaho17,3070.78×
Montana16,3041.33×
South Dakota16,0931.57×
North Dakota15,6691.72×
Wyoming15,1612.31×
New Mexico15,0430.68×
Rhode Island14,9121.06×
Maine14,9030.94×
Vermont14,6671.88×
Delaware13,3541.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Group buying audience
BrandAffinityCategory
Jejudo277.65×Travel & Leisure
Nichijou245.28×Literature
Discovery Kids353.55×Movies & TV
What to Expect When You're Expecting (film)353.54×
Kodi (software)187.49×Technology & Electronics
Style (TV series)190.27×Movies & TV
Dailymotion62.8×Movies & TV
Couple costume201.45×Kids & Family
Truck camper73.19×Cars & Mobility
Baby-led weaning81.52×Technology & Electronics
PENTAGON76.09×Music & Radio
Wedding chapel68.04×Kids & Family
Este, Veneto48.64×Travel & Leisure
KakaoTalk123.38×Internet & Social Media
Jakarta62.47×Travel & Leisure
Daegu113.04×Travel & Leisure
Shu Uemura89.75×Beauty & Wellness
Taiwanese drama69.43×Movies & TV
Relocation (personal)106.32×Business & Career
Philippines Airlines82.21×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Group buying audience
TraitClusterScore
Luxury OrientationPREMIUM1.66
Quality AwarenessPREMIUM1.64
Early Adopter MentalityPOWER1.31
Price SensitivityPREMIUM1.3
Pet OwnershipJOY1.12
IndividualismJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Group buying
CountryShare
China32.3%
Japan17.1%
Taiwan8.1%

See Group buying audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Group buying have in United States?

Group buying has an estimated audience of 4,433,202 people in United States, concentrated in California and New York.

What is the gender split and age of Group buying fans?

58.8% of Group buying fans are female, 41.2% are male, with an average age of 33.4 years.

Which brands do Group buying fans like most?

Group buying fans show strongest brand affinity for Jejudo (277.65×), Nichijou (245.28×), and Discovery Kids (353.55×) over the country average.

Where do Group buying fans live in United States?

Group buying fans in United States are most concentrated in California (reach 738,206), New York (reach 441,271), and Texas (reach 263,354). These three regions account for the largest share of the active audience.

What other brands do Group buying fans also like?

Beyond Group buying itself, the audience over-indexes on Nichijou (245.28×), Discovery Kids (353.55×), What to Expect When You're Expecting (film) (353.54×), and Kodi (software) (187.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Group buying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.