Rascasse Audience Intelligence

Jakarta Audience in United States

A data profile of the people who buy, follow and care about Jakarta in United States — modelled from more than twelve digital signal sources. Jakarta has an estimated audience of 2,588,825 people in United States.

#167among City in United States#890among POI in United States#931in Travel & Leisure

The average Jakarta fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, 7-Eleven, Malaysia, with strongest over-indexing on Group buying (62.47× the country average).

Demographically, the Jakarta audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jakarta fan in United States is balanced, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jakarta profile in United States.

Audience size
2.6M
in United States
Gender
52.8%♀
47.2% male
Age
34.9
average years
Country rank
#11609
POI in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jakarta fans

52.8% are female, 47.2% are male, average age 34.9.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Jakarta audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.9
Estimated audience size2,588,825
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Jakarta audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Jakarta audience comes from United States.

Worldwide audience distribution share by country for Jakarta
CountryShare
Indonesia34.7%
Japan9.9%
United States5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jakarta audience in United States is strongest.

Fig. 05

Top regions by affinity

Jakarta fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.02×
02Hawaii~20K1.67×
03Washington~80K1.45×
04California~400K1.33×
05Massachusetts~70K1.31×
06New York~200K1.27×
07Colorado~50K1.22×
08Alaska~7K1.21×
09Virginia~80K1.20×
10Oregon~30K1.17×
11New Hampshire~10K1.12×
12Illinois~100K1.10×
13Vermont~5K1.10×
14Utah~30K1.09×
15Montana~8K1.06×
16Maryland~50K1.04×
17Minnesota~40K1.04×
18Maine~10K1.03×
19Connecticut~30K1.02×
20New Jersey~70K1.01×
21Texas~200K0.99×
22Idaho~10K0.99×
23Georgia~80K0.98×
24Nevada~20K0.98×
25Pennsylvania~80K0.96×
26Arizona~50K0.95×
27Rhode Island~8K0.95×
28Nebraska~10K0.94×
29Florida~200K0.91×
30Wisconsin~40K0.91×
31Iowa~20K0.91×
32Kansas~20K0.91×
33North Carolina~70K0.89×
34North Dakota~5K0.89×
35Missouri~40K0.88×
36New Mexico~10K0.88×
37South Dakota~5K0.87×
38Michigan~60K0.86×
39Delaware~6K0.84×
40Ohio~70K0.83×
41Indiana~40K0.83×
42Oklahoma~20K0.83×
43Louisiana~30K0.80×
44Kentucky~30K0.80×
45Tennessee~40K0.79×
46Arkansas~20K0.79×
47South Carolina~30K0.78×
48Alabama~30K0.71×
49West Virginia~9K0.71×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Jakarta, United States
0.67×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jakarta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jakarta audience
#·InterestCategoryAffinity×
01Group buyingShopping62.47×
02La ScalaArts & Culture51.05×
03Cultural tourismTravel & Leisure43.13×
04Trench coatFashion & Accessoires29.88×
05Women's ShoesFashion & Accessoires27.25×
06Drone racingSports23.97×
07EasyJetTravel & Leisure20.00×
08Park Bo-gumMovies & TV19.45×
09RyanairTravel & Leisure18.67×
10MalaysiaTravel & Leisure18.10×
11BodrumTravel & Leisure16.91×
12International educationBusiness & Career13.26×
137-ElevenShopping10.45×
14Dungeons & DragonsGames6.81×
15Rick and MortyMovies & TV4.60×
16Anime and manga fandomLiterature3.67×
17MangaLiterature3.31×
18Planet FitnessSports2.82×
19Consumer electronicsTechnology & Electronics2.15×
20ClothingFashion & Accessoires1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jakarta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jakarta audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
Community OrientationOPEN2.30×
TravellingTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jakarta audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
DIY MentalityTHRILL0.78×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jakarta have in United States?

Jakarta has an estimated audience of 2,588,825 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jakarta fans?

52.8% of Jakarta fans are female, 47.2% are male, with an average age of 34.9 years.

03

Which brands do Jakarta fans like most?

Jakarta fans show strongest brand affinity for Group buying (62.47×), 7-Eleven (10.45×), and Malaysia (18.1×) over the country average.

04

Where do Jakarta fans live in United States?

Jakarta fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jakarta fans also like?

Beyond Jakarta itself, the audience over-indexes on 7-Eleven (10.45×), Malaysia (18.1×), Cultural tourism (43.13×), and Women's Shoes (27.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Jakarta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jakarta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →