Rascasse Audience Intelligence

Jakarta Audience in Germany

A data profile of the people who buy, follow and care about Jakarta in Germany — modelled from more than twelve digital signal sources. Jakarta has an estimated audience of 747,913 people in Germany.

#145among City in Germany#663among POI in Germany#672in Travel & Leisure

The average Jakarta fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TVB, Kuala Lumpur, Soap, with strongest over-indexing on TVB (21.33× the country average).

Demographically, the Jakarta audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jakarta fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for TVB.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jakarta profile in Germany.

Audience size
748K
in Germany
Gender
53.0%♀
47.0% male
Age
36.8
average years
Country rank
#8397
POI in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jakarta fans

53.0% are female, 47.0% are male, average age 36.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Jakarta audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age36.8
Estimated audience size747,913
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Jakarta audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Jakarta audience comes from Germany.

Worldwide audience distribution share by country for Jakarta
CountryShare
Indonesia34.7%
Japan9.9%
United States5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jakarta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jakarta fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.35×
02Hamburg~20K1.26×
03Hessen~70K1.24×
04Bayern~100K1.20×
05Baden-Württemberg~100K1.17×
06Bremen~7K1.12×
07Nordrhein-Westfalen~200K1.09×
08Rheinland-Pfalz~40K0.94×
09Niedersachsen~70K0.91×
10Sachsen~30K0.91×
11Schleswig-Holstein~20K0.89×
12Thüringen~20K0.85×
13Brandenburg~20K0.83×
14Saarland~8K0.83×
15Mecklenburg-Vorpommern~10K0.75×
16Sachsen-Anhalt~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Jakarta, Germany
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jakarta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jakarta audience
#·InterestCategoryAffinity×
01TVBMovies & TV21.33×
02Kuala LumpurTravel & Leisure19.46×
03AvenaFashion & Accessoires18.18×
04Malaysia AirlinesTravel & Leisure11.23×
05Philippine Stock ExchangeBusiness & Career11.13×
06MujiHome & Garden8.55×
07Mel GibsonMovies & TV7.51×
08Sunday BrunchKids & Family6.66×
09SoapBeauty & Wellness6.46×
10Succulent plantHome & Garden4.72×
11ScarfFashion & Accessoires4.54×
12Cultural heritagePolitics & Society4.41×
13Tom CruiseMovies & TV3.84×
14Flowering plantHome & Garden3.78×
15SkyscannerTravel & Leisure3.25×
16Child developmentBusiness & Career2.26×
17Google MapsInternet & Social Media1.94×
18Netto Marken-DiscountShopping1.92×
19House musicMusic & Radio1.82×
20TagesschauMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jakarta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jakarta audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.82×
Risk AppetiteTHRILL1.75×
TraditionCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jakarta audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Price SensitivityPREMIUM0.74×
IndulgenceJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jakarta have in Germany?

Jakarta has an estimated audience of 747,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jakarta fans?

53.0% of Jakarta fans are female, 47.0% are male, with an average age of 36.8 years.

03

Which brands do Jakarta fans like most?

Jakarta fans show strongest brand affinity for TVB (21.33×), Kuala Lumpur (19.46×), and Soap (6.46×) over the country average.

04

Where do Jakarta fans live in Germany?

Jakarta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jakarta fans also like?

Beyond Jakarta itself, the audience over-indexes on Kuala Lumpur (19.46×), Soap (6.46×), Sunday Brunch (6.66×), and Mel Gibson (7.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Jakarta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jakarta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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