Rascasse Audience Intelligence

TVB Audience in Germany

Name: TVB — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about TVB in Germany — modelled from more than twelve digital signal sources. TVB has an estimated audience of 323,200 people in Germany.

#137among TV Channel in Germany #2745in Movies & TV

The average TVB fan in Germany is 37.1 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Astro (Malaysian satellite television), Indonesia, Persib Bandung, with strongest over-indexing on Astro (Malaysian satellite television) (56.21× the country average).

Demographically, the TVB audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Urban Lifestyle, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TVB fan in Germany is more female, around 37.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Astro (Malaysian satellite television).

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TVB profile in Germany.

Audience size

323K

in Germany

Gender

59.5%♀

40.5% male

Age

37.1

average years

Country rank

#16441

TV Channel in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Audience demographics of TVB

59.5% are female, 40.5% are male, average age 37.1.

Fig. 02

Gender split

59.5%

Female

40.5%

Male

Demographic split for TVB audience in Germany
Metric	Value
Female	59.5%
Male	40.5%
Average age	37.1
Estimated audience size	323,200

Fig. 03

Age distribution

Age distribution of the TVB audience in Germany
Age bracket	Share	%
16-19		24%
20-29		22%
30-39		19%
40-49		19%
50+		16%

Fig. 04

Worldwide distribution

1.4%

of the worldwide TVB audience comes from Germany.

Worldwide audience distribution share by country for TVB
Country	Share
China	52.2%
Hong Kong	12.1%
Taiwan	9.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TVB audience in Germany is strongest.

Fig. 05

Top regions by affinity

TVB fans by region: top regions in Germany
#	Region	Reach	×
01	Baden-Württemberg	~200K	4.71×
02	Hessen	~30K	1.25×
03	Berlin	~20K	1.16×
04	Hamburg	~7K	0.94×
05	Bremen	~3K	0.94×
06	Bayern	~50K	0.91×
07	Saarland	~4K	0.91×
08	Thüringen	~7K	0.90×
09	Nordrhein-Westfalen	~60K	0.84×
10	Mecklenburg-Vorpommern	~5K	0.83×
11	Brandenburg	~8K	0.81×
12	Sachsen-Anhalt	~7K	0.81×
13	Niedersachsen	~30K	0.80×
14	Rheinland-Pfalz	~10K	0.78×
15	Schleswig-Holstein	~9K	0.77×
16	Sachsen	~10K	0.71×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TVB audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TVB audience
#	Interest	Category	×
01	Persib Bandung	Sports	94.74×
02	Channel 3 (Thailand)	Movies & TV	92.86×
03	Astro (Malaysian satellite television)	Movies & TV	56.21×
04	Vietnam national football team	Sports	51.83×
05	Yangon	Travel & Leisure	50.90×
06	Citibank	Business & Career	49.18×
07	HSBC	Business & Career	42.65×
08	Malaysia Airlines	Travel & Leisure	38.34×
09	Bawal	Fashion & Accessoires	37.14×
10	Philippine Stock Exchange	Business & Career	26.11×
11	Kebaya	Fashion & Accessoires	24.36×
12	Jakarta	Travel & Leisure	21.33×
13	Indonesia	Travel & Leisure	20.00×
14	Alfons Schuhbeck	Food & Beverages	20.00×
15	Malaysia	Travel & Leisure	20.00×
16	Johann Lafer	Food & Beverages	20.00×
17	Cocktail (1988 film)	Movies & TV	18.97×
18	Google Earth	Internet & Social Media	15.04×
19	Philippines	Travel & Leisure	12.45×
20	CapCut	Technology & Electronics	10.82×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TVB audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by TVB audience · What stands out
Trait	Cluster	Score
Urban Lifestyle	OPEN	1.75×
Creativity	OPEN	1.60×
Design Affinity	PREMIUM	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by TVB audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.50×
Spirituality	BALANCE	0.51×
Patriotism	CONSERVATISM	0.54×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does TVB have in Germany?

TVB has an estimated audience of 323,200 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

What is the gender split and age of TVB fans?

59.5% of TVB fans are female, 40.5% are male, with an average age of 37.1 years.

Which brands do TVB fans like most?

TVB fans show strongest brand affinity for Astro (Malaysian satellite television) (56.21×), Indonesia (20×), and Persib Bandung (94.74×) over the country average.

Where do TVB fans live in Germany?

TVB fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do TVB fans also like?

Beyond TVB itself, the audience over-indexes on Indonesia (20×), Persib Bandung (94.74×), Bawal (37.14×), and Alfons Schuhbeck (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

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Netflix (9,151,495)
ARD Mediathek (8,241,935)
RTL Television (8,180,805)

See TVB audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TVB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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