TVB Audience in Germany
TVB has an estimated audience of 320,427 people in Germany. 59.5% are female, 40.5% are male, average age 37.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Astro (Malaysian satellite television), Indonesia, Persib Bandung, Alfons Schuhbeck, Bawal.
The average TVB fan in Germany is 37.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Astro (Malaysian satellite television), Indonesia, Persib Bandung, with strongest over-indexing on Astro (Malaysian satellite television) (56.21× the country average). Demographically, the TVB audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of TVB fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 37.1 |
| Estimated audience size | 320,427 |
Audience persona
The typical TVB fan in Germany is more female, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Astro (Malaysian satellite television).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 211,954 | 4.8× |
| Nordrhein-Westfalen | 58,580 | 0.83× |
| Bayern | 46,021 | 0.88× |
| Hessen | 32,897 | 1.33× |
| Niedersachsen | 25,080 | 0.8× |
| Berlin | 18,681 | 1.29× |
| Rheinland-Pfalz | 10,265 | 0.63× |
| Sachsen | 7,443 | 0.47× |
| Schleswig-Holstein | 6,960 | 0.6× |
| Hamburg | 6,629 | 0.91× |
| Thüringen | 6,099 | 0.74× |
| Brandenburg | 5,697 | 0.57× |
| Sachsen-Anhalt | 3,465 | 0.41× |
| Saarland | 2,541 | 0.64× |
| Mecklenburg-Vorpommern | 2,261 | 0.37× |
| Bremen | 2,014 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Astro (Malaysian satellite television) | 56.21× | Movies & TV |
| Indonesia | 20× | Travel & Leisure |
| Persib Bandung | 94.74× | Sports |
| Alfons Schuhbeck | 20× | Food & Beverages |
| Bawal | 37.14× | Fashion & Accessoires |
| Malaysia | 20× | Travel & Leisure |
| Malaysia Airlines | 38.34× | Travel & Leisure |
| Kebaya | 24.36× | Fashion & Accessoires |
| Google Earth | 15.04× | Internet & Social Media |
| Yahoo!ショッピング | 6.23× | |
| Jakarta | 21.33× | Travel & Leisure |
| Philippines | 12.45× | Travel & Leisure |
| Citibank | 49.18× | Business & Career |
| HSBC | 42.65× | Business & Career |
| Cocktail (1988 film) | 18.97× | Movies & TV |
| Yangon | 50.9× | Travel & Leisure |
| Philippine Stock Exchange | 26.11× | Business & Career |
| Vietnam national football team | 51.83× | Sports |
| Pink (Victoria's Secret) | 15.06× | Fashion & Accessoires |
| Finch | 5.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 8.3 |
| Patriotism | CONSERVATISM | 2.14 |
| Convenience Orientation | PREMIUM | 1.96 |
| Spirituality | BALANCE | 1.62 |
| Urban Lifestyle | OPEN | 1.41 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 52.3% |
| Hong Kong | 12.1% |
| Taiwan | 9.3% |
See TVB audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does TVB have in Germany?
TVB has an estimated audience of 320,427 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of TVB fans?
59.5% of TVB fans are female, 40.5% are male, with an average age of 37.1 years.
Which brands do TVB fans like most?
TVB fans show strongest brand affinity for Astro (Malaysian satellite television) (56.21×), Indonesia (20×), and Persib Bandung (94.74×) over the country average.
Where do TVB fans live in Germany?
TVB fans in Germany are most concentrated in Baden-Württemberg (reach 211,954), Nordrhein-Westfalen (reach 58,580), and Bayern (reach 46,021). These three regions account for the largest share of the active audience.
What other brands do TVB fans also like?
Beyond TVB itself, the audience over-indexes on Indonesia (20×), Persib Bandung (94.74×), Alfons Schuhbeck (20×), and Bawal (37.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TVB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.