Rascasse Audience Intelligence

Google Earth Audience in Germany

A data profile of the people who buy, follow and care about Google Earth in Germany — modelled from more than twelve digital signal sources. Google Earth has an estimated audience of 2,077,455 people in Germany.

#104among Website / Newspaper / Magazine in Germany#64in Internet & Social Media

The average Google Earth fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Astro (Malaysian satellite television), Dropbox (service), with strongest over-indexing on Google Maps (12.29× the country average).

Demographically, the Google Earth audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Earth fan in Germany is more male, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Earth profile in Germany.

Audience size
2.1M
in Germany
Gender
29.3%♀
70.7% male
Age
44.0
average years
Country rank
#3222
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Earth

29.3% are female, 70.7% are male, average age 44.0.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Google Earth audience in Germany
MetricValue
Female29.3%
Male70.7%
Average age44.0
Estimated audience size2,077,455
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Google Earth audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3924%
40-4932%
50+23%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Google Earth audience comes from Germany.

Worldwide audience distribution share by country for Google Earth
CountryShare
United States15.5%
China5.9%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Earth audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Earth fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.22×
02Baden-Württemberg~300K1.18×
03Hessen~200K1.17×
04Nordrhein-Westfalen~500K1.14×
05Saarland~30K1.14×
06Bayern~400K1.13×
07Niedersachsen~200K1.06×
08Schleswig-Holstein~80K1.00×
09Thüringen~50K0.96×
10Bremen~20K0.95×
11Sachsen-Anhalt~50K0.91×
12Mecklenburg-Vorpommern~40K0.88×
13Brandenburg~60K0.87×
14Sachsen~90K0.86×
15Berlin~70K0.79×
16Hamburg~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Google Earth, Germany
0.76×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Earth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Earth audience
#·InterestCategoryAffinity×
01AvignonTravel & Leisure188.11×
02Festival d'AvignonTravel & Leisure156.09×
03Zürich OpenairMusic & Radio115.81×
04NatureBoxInternet & Social Media100.19×
05Astro (Malaysian satellite television)Movies & TV66.27×
06M. M. Alam RoadTravel & Leisure41.27×
07Geographic information systemTechnology & Electronics40.48×
08Media agencyBusiness & Career38.67×
09INSEADBusiness & Career28.76×
10Mayim BialikMovies & TV26.35×
11Institute of Business ManagementBusiness & Career25.40×
12Dropbox (service)Technology & Electronics20.31×
13TVBMovies & TV20.00×
14ColdHealth12.38×
15Google MapsInternet & Social Media12.29×
16ICloudTechnology & Electronics7.44×
17Health And BeautyBeauty & Wellness6.88×
18Western UnionBusiness & Career5.44×
19GeoGuessrInternet & Social Media4.85×
20FreewareTechnology & Electronics4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Earth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Earth audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY5.20×
SpiritualityBALANCE1.29×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Earth audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.97×
IndividualismJOY1.06×
Career OrientationPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Earth have in Germany?

Google Earth has an estimated audience of 2,077,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Google Earth fans?

29.3% of Google Earth fans are female, 70.7% are male, with an average age of 44.0 years.

03

Which brands do Google Earth fans like most?

Google Earth fans show strongest brand affinity for Google Maps (12.29×), Astro (Malaysian satellite television) (66.27×), and Dropbox (service) (20.31×) over the country average.

04

Where do Google Earth fans live in Germany?

Google Earth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Google Earth fans also like?

Beyond Google Earth itself, the audience over-indexes on Astro (Malaysian satellite television) (66.27×), Dropbox (service) (20.31×), Avignon (188.11×), and Festival d'Avignon (156.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Google Earth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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