Google Earth Audience in Germany
Google Earth has an estimated audience of 2,103,046 people in Germany. 29.3% are female, 70.7% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, Astro (Malaysian satellite television), Dropbox (service), Avignon, Festival d'Avignon.
The average Google Earth fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, Astro (Malaysian satellite television), Dropbox (service), with strongest over-indexing on Google Maps (12.29× the country average). Demographically, the Google Earth audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Earth fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 44.0 |
| Estimated audience size | 2,103,046 |
Audience persona
The typical Google Earth fan in Germany is more male, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 542,092 | 1.18× |
| Bayern | 387,967 | 1.15× |
| Baden-Württemberg | 342,654 | 1.19× |
| Niedersachsen | 218,913 | 1.07× |
| Hessen | 192,135 | 1.2× |
| Rheinland-Pfalz | 129,469 | 1.23× |
| Sachsen | 88,553 | 0.86× |
| Berlin | 79,371 | 0.84× |
| Schleswig-Holstein | 74,989 | 0.99× |
| Brandenburg | 56,615 | 0.87× |
| Thüringen | 49,922 | 0.93× |
| Sachsen-Anhalt | 47,997 | 0.88× |
| Hamburg | 36,352 | 0.76× |
| Mecklenburg-Vorpommern | 34,371 | 0.86× |
| Saarland | 27,792 | 1.08× |
| Bremen | 16,324 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 12.29× | Internet & Social Media |
| Astro (Malaysian satellite television) | 66.27× | Movies & TV |
| Dropbox (service) | 20.31× | Technology & Electronics |
| Avignon | 188.11× | Travel & Leisure |
| Festival d'Avignon | 156.09× | Travel & Leisure |
| Mayim Bialik | 26.35× | Movies & TV |
| Institute of Business Management | 25.4× | Business & Career |
| Geographic information system | 40.48× | Technology & Electronics |
| Media agency | 38.67× | Business & Career |
| Freeware | 4.16× | Technology & Electronics |
| INSEAD | 28.76× | Business & Career |
| Health And Beauty | 6.88× | Beauty & Wellness |
| ICloud | 7.44× | Technology & Electronics |
| Zürich Openair | 115.81× | Music & Radio |
| Western Union | 5.44× | Business & Career |
| NatureBox | 100.19× | Internet & Social Media |
| GeoGuessr | 4.85× | Internet & Social Media |
| TVB | 20× | Movies & TV |
| M. M. Alam Road | 41.27× | Travel & Leisure |
| Cold | 12.38× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Early Adopter Mentality | POWER | 1.66 |
| Pet Ownership | JOY | 1.54 |
| Need for Security | CONSERVATISM | 1.53 |
| Quality Awareness | PREMIUM | 1.48 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| China | 6.0% |
| Brazil | 5.2% |
See Google Earth audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Google Earth have in Germany?
Google Earth has an estimated audience of 2,103,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Earth fans?
29.3% of Google Earth fans are female, 70.7% are male, with an average age of 44.0 years.
Which brands do Google Earth fans like most?
Google Earth fans show strongest brand affinity for Google Maps (12.29×), Astro (Malaysian satellite television) (66.27×), and Dropbox (service) (20.31×) over the country average.
Where do Google Earth fans live in Germany?
Google Earth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 542,092), Bayern (reach 387,967), and Baden-Württemberg (reach 342,654). These three regions account for the largest share of the active audience.
What other brands do Google Earth fans also like?
Beyond Google Earth itself, the audience over-indexes on Astro (Malaysian satellite television) (66.27×), Dropbox (service) (20.31×), Avignon (188.11×), and Festival d'Avignon (156.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.